Building a loyal customer base requires more detailed work than complex work. It takes time to learn what your customers want and bring it to life in your business. Equally important for improving customer loyalty is ensuring your approach is rooted in genuineness, appreciation, and honesty. Earning consumer trust and confidence can impact all things in your business, but it’s not a simple feat. People aren’t prone to giving companies a second chance when they have a bad experience at any point in their customer journey. Focusing on building loyalty from introduction to purchase and beyond... [...]

With continuously rising users, TikTok has become an alternative social media marketing platform today. By tapping the right influencers, you can achieve your TikTok marketing goals. Social Media Examiner has published a new video ‘TikTok Influencer Marketing 101 for Small Business’ featuring TikTok expert Giselle Ugarte. The SME team says, “Want to get more traction for your brand on TikTok? Wondering if a paid partnership would do the trick, but aren’t sure how to get started? In this video, TikTok expert Giselle Ugarte walks you through how to get started with influencer... [...]

Neil Patel has published a new video ’10 Extremely Useful Tools You Should Be Using In Your Marketing Right Now’ highlighting some of the best marketing tools. He says, “10 extremely useful tools you should be using in your marketing right now. Do you want to know what the most challenging thing about marketing is? It involves a lot of other skills. I mean, depending on what you’re doing in order to run a successful marketing campaign or efforts, you need to know quite a few skills and they have to play nicely together.” Neil Patel’s Blog  [...]

The newly launched WordPress version 6.0 features new accessibility improvements. Search Engine Journal contributor Roger Montti has published an article highlighting WordPress 6.0 accessibility improvements. He says, “WordPress offered a sneak preview of the numerous improvements coming to WordPress 6.0, currently scheduled for May 24, 2022. Alt Text An improvement to the alt text used on the featured image is to use the post title as the alt text for it when the featured image is linked to the post. Improvements to Tabbing WordPress noted an addition that allows tabbing into a block... [...]

Digital Marketing Depot is hosting a webinar ‘4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing’ on Tuesday, May 3, 2022, at 1.00 pm EDT. The DMD team says, “A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, Conductor helped one company experience a 328% increase in the number of keywords ranked on page 1 of Google! Join two of Conductor’s SEO mentors, Zack Kadish and Chaz Marshall, as they share the basics of a hub and spoke... [...]

Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales. Digital Marketing Depot has made available a replay of its webinar on ‘8 Email Best Practices for 2022 to Drive Growth’. The DMD team says, “Join Salesforce Marketing Cloud and Litmus to discuss: How to think about your emails within the larger customer journey How to choose impactful KPIs that showcase customer engagement Success stories... [...]

To get the most out of your video creation efforts, you should make sure that the maximum number of people watch your content. Social Media Examiner contributor Anna Sonnenberg has shared nine ways to help you get more Facebook video views. She says, “Do you want more people to watch your videos on Facebook? Need ideas to improve your video performance? In this article, you’ll discover nine ways to get more Facebook video views so you can attract and engage your ideal customer. #1: Enable Meta’s Built-In Video Optimizations for Mobile and Desktop Viewers If you don’t have the time or... [...]

Some artists have started selling their art as NFTs (Non-fungible Tokens). With NFT Collection Maker 2.0, you don’t have to be a skilled artist to get into this online business. The software does most of the work for you and does it almost instantly. That’s not to say artistic skill is unimportant. A good artist will be able to create better NFT artwork than non-artists; that just makes sense, but this opportunity isn’t left to artists alone. Anyone can create a whole collection of NFTs to sell as art. Watch the demo to see how easy it can be: NFT Collection Maker 2.0 Demo. The... [...]

Quality content in any form can be a great value addition to your marketing journey. Comments fall under user-generated content and hold a great value. Social Media Examiner contributor Anna Sonnenberg has published a useful article on using Instagram comments to turn people into customers. She says, “Here’s how to increase your comment count and maximize meaningful engagement. #1: How to Attract Instagram Comments From the Right People When you publish an eye-catching image or a beautifully edited Instagram reel, you might expect followers to comment without being prompted. Shouldn’t... [...]

By acquiring the right skills, you can take your internet marketing to an altogether new level. Watch Ahref’s latest video to learn 11 in-demand digital marketing skills that are important to develop for your digital marketing career. Ahrefs  [...]