By choosing the right advertising format and managing to target the right audience, you can achieve your Instagram advertising goals. Social Media Examiner’s Anna Sonnenberg has shared six time-saving tips to help you manage Instagram ads. She says, “Want better results from your Instagram ads? Wondering how to simplify management and reporting results? In this article, you’ll discover six tricks for getting more out of your Instagram advertising so you can get better results in less time and with fewer resources. #1: Customize Facebook Ads Manager Columns to Quickly Find What Matters With... [...]

Did you know that short custom videos are sold for as much as $200 to $500 per minute of length with a simple gig on : Upwork and : Fiverr. Explaindio Business Edition lets you join the other sellers. Be realistic in your expectations, though. Not all videos sell for hundreds of dollars, but many do. Take a look: Fiverr Pro Video Gigs. Over time, you can build a reputation and begin to ask for substantial fees for your videos. And you do not even need to have any video making skills to get started. Explaindio Business Edition gets you going with ease. Anyone can do it by simply selecting and filling... [...]

A title tag is an HTML code that contains a page title. The title is not visible on the page itself. You can only see it on the browser tab. Blogging Wizard contributor Ann Smarty has published a detailed article on making your page titles SEO-friendly. She says, “For usability, titles play a very distinct role: They help users distinguish a tab with the page they need in their browsers. Titles are also used in browser bookmarks, unless a user chooses to rename the saved page. Page titles are also used to generate social media snippets giving users basic page info before they decide if... [...]

User-generated content (UGC) is a great way to create your space in Google search results. It is a cost-effective way to drive more visitors to your site. Google’s John Brown has published a guide to user-generated content. He says, “User comments are a great way to drive discussion and engagement around articles. But if a publisher wants to run ads on pages where user comments appear, all of the content on those pages — including comments — must follow our Publisher Policies. Publishers are responsible for ensuring that comment sections, forums, social media postings or anything... [...]

A social media crisis is anything that could negatively impact your business’s reputation and reception through social media. It’s much more than one negative opinion or comment under a post. Convince & Convert’s Jay Baer has published an article highlighting nine ways to manage a social media crisis. He says, “Here are the 9 steps to successfully managing a social media crisis. 1. Pause All Outbound Messages If there’s even a hint of a crisis or public storm building, immediately pause all scheduled content queued to post to your social media channels. Notify any... [...]

By combining your content and SEO strategy, you can achieve your desired marketing goals. Content Marketing Institute contributor Eric Walter has shared three useful ways to make your content marketing and SEO strategies work together. He says, “Remember – it’s not about choosing content marketing over SEO. Instead of viewing the tactics as separate, the key is to take a holistic approach where SEO and content can work together in parallel, thus driving more engagement and conversions. Use the right data to create stronger content Yes, SEO does have a vital role to play in content success.... [...]

No matter the size of our content marketing team, we all need to understand how data can be applied into actionable insights to our content strategies. It’s really easy for the big fish to power up their fancy tools to break down data and make it easy to understand. But what happens when you don’t have fancy tools or analysts? You ask other content marketers. Content Marketing Institute is hosting a webinar ‘Content Marketing Measurement: Data & Insights for Everyone’ on Wednesday, April 6, 2022, at 2.00 pm ET. The CMI team says, “In this webinar we’ll discuss: The... [...]

You need a clear and proven plan to achieve desired marketing results. With the right marketing plan, you can get great results from social media platforms. Social Media Examiner has published a new video ‘Instagram Content Strategy Made Easy’ explaining an Instagram marketing strategy. The SME team says, “Are you posting like crazy on Instagram and not seeing results? Want a step-by-step guide to posting for better engagement? In this video, expert Nicky Saunders will walk you through the three-step process for building an Instagram content strategy that boosts engagement and... [...]

SERP stands for Search Engine Results Page. When we search on Google and other search engines, the results are shown on SERPs. SEOSherpa contributor James Reynolds has published ‘What are SERPs? A Simple (But Complete) Guide’. He says, “There is no search engine optimization (at least as we know it now) without SERPs. That’s because the primary goal of SEO is to rank high on as many relevant SERPs as possible. And not just high up in search result pages, ideally the number one spot – or no less than the first three: As you can see above, the lion’s share of traffic goes... [...]

There are several elements that affect the SEO process. Social media platforms too hold a great influence on search engine optimization. MOZ contributor Sandra Potisek has published an article highlighting how social media trends can influence your SEO. She says, “If we compile a list of social media trends from the last couple of years and search for their related terms on Google Trends, we can spot a recurring pattern — search results for related terms increasing at the time of their social media trends going viral. Let’s take a look at a few examples. Little Moons @melika_zaidi Omg... [...]