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Friday, April 19, 2024

‘Build Your Marketing Analytics Road Map to Growth’ Webinar September 10 [Webinar]

Marketing analytics enables you to make the right decisions to grow your marketing initiatives and grow your business. MarketingProfs is hosting a webinar ‘Build Your Marketing Analytics Road Map to Growth’ on Thursday, September 10, 2020, at 2.00 pm ET. The MarketingProfs team says, “The margin for error for marketers right now is razor thin. All marketing investments are being carefully considered, even as marketers face increasing pressure to drive growth. This is where marketing analytics comes in—to provide the insights you need to align marketing strategy to your bottom-line... [...]

The Advantage of Email Marketing [Podcast]

Email marketing is one of the most successful ways to reach out to your prospective buyers and continue to make more sales. Copyblogger has published a new podcast episode ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit. Listen to this episode to explore: Nathan’s early views on digital marketing and why his core values haven’t changed How to build your audience (the right way) Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos The right time to build a product or sell something to your email list Why email is still... [...]

Google Ads Mistakes to Avoid [Video]

Google advertising enables you to reach the people who are looking for the products and services you offer. To make successful ads, you need to learn what works in Google advertising. MOZ has published a new Whiteboard Friday video ‘Google Ads Mistakes to Avoid’ featuring Dana DiTomaso. The MOZ team says, “Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday... [...]

DoodleMaker: Today is last chance to enter the free drawing #ad

Tomorrow the introductory webinar for DoodleMaker is scheduled for 2 PM Eastern (New York Time). On the webinar, Paul Ponna will show you the “ins and outs” of this powerful new video creator tool. If you haven’t seen the preliminary introductory video, you can catch it here: DoodleMaker Launch Video. This new tool lets you build attractive, realistic, and professional animated Doodle videos in any language within minutes. On the webinar, Ponna will give even more details on how the software works and how it can build your business and even sell the videos you create on Fiverr,... [...]

‘How to Make Search the Driving Force in This New Normal’ Webinar September 1 [Webinar]

Search engine marketing enables you to reach your prospective customers. With a strong SEO strategy, you can continue to make more sales online.  Digital Marketing Depot is hosting a webinar ‘How to Make Search the Driving Force in This New Normal’ on Tuesday, September 1, 2020 at at 1 p.m. EDT. The Digital Marketing Depot team says, “As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. Brands that invest... [...]

How to Write Content That Resonates [Podcast]

Effective content marketing allows you to promote your products and services. By creating compelling content, you can continue to win more customers for your business. Copyblogger has published a new podcast episode ‘How to Write Content That Resonates’ featuring Nathan Barry of ConvertKit. Listen to this episode to explore: How to get started creating compelling content that resonates with your audience Why understanding your customer is the foundation for attracting and keeping their attention How to return to a younger version of yourself to build empathy The secrets for beating... [...]

‘New 2020 Benchmark Data: Trends in Virtual Events and Webcasts’ Webinar September 9 [Webinar]

With the new normal, most of the events have already started converting into virtual. Online conferneces, webinars and tradeshows are getting momentum online. Content Marketing Institute is hosting a webinar ‘New 2020 Benchmark Data: Trends in Virtual Events and Webcasts’ on Wednesday, September 9, 2020, at 2.00 pm EDT. The CMI team says, “On Wednesday, September 9th at 2 pm ET, join us for an exclusive look at the first 2020 benchmark data available for virtual events, live streaming and webcasts. You’ll hear directly from Intrado Digital Media’s team of experts as they share valuable... [...]

‘How to be successful with voice search’ Webinar September 1 [Webinar]

Voice and text search are similar from a technical perspective, a key phrase is entered via text input or via voice to text, and then the search is carried out. But, voice search offers more convenience to the users and so getting a momentum. SEMrush is hosting a webinar ‘How to be successful with voice search’ on Tuesday, September 1, 2020 featuring Brendan Walsh, Olga Andrienko and Kelsey Jones. The SEMrush team says, “Due to the way users interact with voice, users ask questions rather than doing keyword searches, users expect answers rather than lists of results. In order to target... [...]

How to Do Instagram Tagging

Just like Facebook, you can tag someone in/on the image of your original post, and you can tag a number of other accounts in that image. Social Media Examiner’s Jenn Herman has shared a detailed article on tagging on Instagram for more exposure and better marketing performance. Herman says, “Let’s talk about tagging regular feed posts on Instagram. It’s important to understand the distinction between tagging an account and @mentioning an account. These terms are often used interchangeably but they’re actually different. An @mention is accomplished by placing the @ symbol in... [...]

Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals [Video]

Social Media Examiner has published a new video ‘Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals’ to help you analyze the customer journey using Google Analytics features. The SME team says, “Using Google Analytics to track your marketing? Want more insight into the customer journey? Measurement marketing expert Chris Mercer explains how to set up Goal reports in Google Analytics. You’ll find a framework to set up Goals in Google Analytics properly, and learn how to read Google Analytics reports to find out what is and isn’t working with your marketing. You’ll... [...]

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