Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals [Video]
Social Media Examiner has published a new video ‘Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals’ to help you analyze the customer journey using Google Analytics features.
The SME team says, “Using Google Analytics to track your marketing? Want more insight into the customer journey?
Measurement marketing expert Chris Mercer explains how to set up Goal reports in Google Analytics.
You’ll find a framework to set up Goals in Google Analytics properly, and learn how to read Google Analytics reports to find out what is and isn’t working with your marketing.
You’ll also learn how to find out which traffic sources are helping you achieve your Goals”.
Watch the video here.
A Step-By-Step Guide To Creating Segments And Audiences In GA4 [Guide]
Search Engine Journal contributor Vahan Petrosyan has published ‘A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples’. He says, “What wasn’t possible with UA is now possible with GA4. Separate specific groups of users and compare their behavior to the rest of the data with this guide. Google Analytics 4 (GA4) comes […]
GA4 Audiences: Not Just for Ads! [Video]
MOZ has published a new episode of the Whiteboard Friday video ‘GA4 Audiences: Not Just for Ads!’ featuring Dana DiTomaso. The MOZ team says, “There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they’re better. One of those features is Audiences, which many people may only […]
How to Migrate to Google Analytics 4 [Podcast]
Rank Ranger has published a new episode of the In Search SEO podcast ‘How to Migrate to Google Analytics 4’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant […]
Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking [Guide]
Search Engine Journal has published ‘Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking’ explaining why you should track offline, phone call conversions in Google Analytics 4. The SEJ team says, “In This Step-By-Step Guide Why Should You Track Offline, Phone Call Conversions In Google Analytics 4? How Can You Track Advanced Phone Call […]
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