Marketing analytics enables you to make the right decisions to grow your marketing initiatives and grow your business. MarketingProfs is hosting a webinar ‘Build Your Marketing Analytics Road Map to Growth’ on Thursday, September 10, 2020, at 2.00 pm ET. The MarketingProfs team says, “The margin for error for marketers right now is razor thin. All marketing investments are being carefully considered, even as marketers face increasing pressure to drive growth. This is where marketing analytics comes in—to provide the insights you need to align marketing strategy to your bottom-line... [...]

Marketing analytics enables you to make the right decisions to grow your marketing initiatives and grow your business. MarketingProfs is hosting a webinar ‘Build Your Marketing Analytics Road Map to Growth’ on Thursday, September 10, 2020, at 2.00 pm ET. The MarketingProfs team says, “The margin for error for marketers right now is razor thin. All marketing investments are being carefully considered, even as marketers face increasing pressure to drive growth. This is where marketing analytics comes in—to provide the insights you need to align marketing strategy to your bottom-line... [...]

Social Media Examiner has published a new podcast episode ‘How to Analyze Your Marketing: Google Analytics Strategy’ featuring Julian Juenemann. Michael Stelzner says, “Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast. Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is Measure Masters, and his online event, Measure... [...]

Social Media Examiner has published a new video ‘How to Get Started With Marketing Analytics: A 5-Step Framework’ to help you improve your marketing performance with marketing analysis. The SME team says, “Want to better understand if your marketing is working? Need to do more with marketing analytics? Measurement marketing expert Chris Mercer shares his 5-step framework for marketing analysis that won’t waste your valuable time. You’ll learn how to plan and build systems that deliver key data you can use to effectively forecast and optimize your marketing efforts”. Watch... [...]