Google advertising enables you to reach the people who are looking for the products and services you offer. To make successful ads, you need to learn what works in Google advertising. MOZ has published a new Whiteboard Friday video ‘Google Ads Mistakes to Avoid’ featuring Dana DiTomaso. The MOZ team says, “Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday... [...]