Social Media Examiner has published a new video ‘Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals’ to help you analyze the customer journey using Google Analytics features. The SME team says, “Using Google Analytics to track your marketing? Want more insight into the customer journey? Measurement marketing expert Chris Mercer explains how to set up Goal reports in Google Analytics. You’ll find a framework to set up Goals in Google Analytics properly, and learn how to read Google Analytics reports to find out what is and isn’t working with your marketing. You’ll... [...]