According to IMPACT’s Iris Hearn, online consumers view brands on Instagram as more popular, relevant, creative, entertaining and committed to building community, than those that are not active on this social network. By keeping your Instagram audience engaged you can keep your business growing. Sue B. Zimmerman has published a new video ‘Sharing Instagram Posts To Stories’ to help you Improve your Instagram marketing. Zimmerman says, “I want you to make the most out of every post you put up on Instagram.  Right now everyone is at home, scrolling, looking... [...]

In ‘The Ultimate Guide to JavaScript SEO (2020 Edition)‘, Onely’s Tomek Rudzki states that “JavaScript is the future of the web”. This script’s ability to dynamically update the content of a page improves your SEO performance. Perficient’s Eric Enge has published a new podcast episode ‘Why Content, Links, and URLs Are Key to JavaScript for SEO’ featuring Matts Tolander. Enge says, “Google has made Googlebot evergreen as of May 2019, which improves rendering capacity significantly, including JavaScript rendering, JavaScript... [...]

According to Global Digital Report 2019, the total number of social media users worldwide reached 3.484 billion (up 9% year-on-year) in 2019. By approaching the social media audience on different platforms you can boost your sales. Social Media Examiner‘s Grace Duffy has published a new podcast episode ‘Social Media Use Surges: How Marketers Should Respond’ featuring Tara Zirker and AJ Wilcox. Duffy says, “Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On... [...]

Google Display Network (GDN) allows advertisers to buy ads from Google and extend their targeted reach to more Internet users. WordStream contributor Joe Martinez has shared a list of six Google Display Network mistakes that you need to avoid. Martinez says, “No matter what industry you are in, or how large of a budget you have, there are some standard rules I like to stick by when running campaigns on the Google Ads Display Network. Yes, no two accounts will perform the same, and the way we approach our strategies should be unique to each goal. But as long as I have been running... [...]

By discovering new ways to rank your websites in Google search you can increase your site traffic and make more sales. You need to understand the search engine’s algorithm to get more traffic to your website. Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘Understanding How Google Views Your Website’ featuring Chris Long. Csutoras says, “For episode 185 of The Search Engine Journal Show, I had the opportunity to interview Chris Long, Senior SEO Manager at Go Fish Digital. Long talks about how Google views your website,... [...]

According to a Business Insider report, TikTok downloads increased by 6% in 2019. It became the third most-downloaded app outside of gaming last year. Social Media Examiner team has published a new video ‘How to Create Your First TikTok Video: TikTok for Business’ to help you start your TikTok journey. SEM team says, ” Want to reach your audience on TikTok? Wondering how to publish a TikTok video? TikTok marketing expert Rachel Pedersen shows you, step by step, how to create, edit and publish your first TikTok video. She takes you on a tour of the interface,... [...]

The COVID-19 pandemic has created obstacles in the growth and survival of several businesses. This situation may halt your business temporarily, but by continuing to work on it would pay you tomorrow. The MOZ contributor Miriam Ellis has shared an article highlighting some useful SEO tasks that small businesses should perform during COVID-19. Ellis says, “In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs,... [...]

Keyword research is the process of finding the right keywords for your blog posts or articles. With the help of right keywords you can increase your organic search traffic. Search Engine Journal‘s Carolyn Lyden has shared five ways to use social media for keyword research. Lyden says, “here are some ways to use social media for keyword research. 1. Use Facebook Ad Targeting Options for a Glimpse into Audiences Because we put so much info into Facebook, their targeting data is extremely specific. You may know exactly who your target market is, but you could find new... [...]

High ranking websites can create a pool of customers for your business. According to IMPACT’s Ramona Sukhraj, “websites that are on the top of Google’s search engine results pages capture 36.4% of the traffic missed by lower ranked websites”.  Neil Patel has published a new video ‘How to Rank Smaller Websites on Google in 2020’ to help you rank small websites on Google. Patel says, “You see all these big sites dominating Google, but, hey, we’re not all big sites, we’re not all billion-dollar companies. What happens if we have... [...]

Yesterday we shared a Business 2 Community article featuring some useful ways to optimize for Google voice search. AdAge contributor Syed Balkhi has a few more ways that can help you to optimize your content for voice search. Balkhi says, “Using voice search, people can now order groceries, get answers to questions, attend meetings and more. As people continue to increase their phone usage, you will have to create content on your website so that it gets picked up by search engines for voice queries. Let’s dive into a few tips to help you optimize your content to meet... [...]