Google Display Network (GDN) allows advertisers to buy ads from Google and extend their targeted reach to more Internet users.

WordStream contributor Joe Martinez has shared a list of six Google Display Network mistakes that you need to avoid.

Martinez says, “No matter what industry you are in, or how large of a budget you have, there are some standard rules I like to stick by when running campaigns on the Google Ads Display Network. Yes, no two accounts will perform the same, and the way we approach our strategies should be unique to each goal.

But as long as I have been running awareness campaigns on the Display Network, I’ve been seeing the same mistakes pop up again and again. The worst part? These common mistakes are easy to avoid. Here are the six top Google Display Network mistakes that you need to avoid, plus how to do that:

  1. Combining your display and search campaigns
  2. Including remarketing audiences in your awareness campaigns
  3. Not using the proper exclusions”.

6 Google Display Network Mistakes You Need to Avoid

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