Liz Murphy, Director of Web & Interactive Content at IMPACT has published a new tutorial on ‘How to create a content style guide’. You can take this tutorial to learn: What a content style guide is and why your brand needs one. How to run a content style guide workshop with your team. How to write an effective content style guide for your brand. Dos, don’ts, and critical best practices for rolling it out to your team. How to Create a Content Style Guide IMPACT  [...]

A well-planned content management system (CMS) helps you to create and manage digital content. Marketers use CMS for enterprise content management (ECM) and web content management (WCM). Search Engine Journal team is hosting a webinar on ‘Top 10 CMS features to increase traffic & revenue from mobile, schemas, voice, and direct answers’ on Wednesday, October 9 at 2.00 pm ET. Attend this webinar to learn: How schemas on your CMS can drive more revenue. Ways to drive more mobile leads and engagement using AMP and Progressive Web Apps. How location-based business websites should conform... [...]

Brett Ingram and Mo Latif have been promoting their new online “software as a service” (SaaS) tool, VideoFXPro for the last 7 days. Their launch period is ending today. This is a powerful creator of hybrid animations (sometimes called “cinemagraphs”). It aims to give you more engagement, clicks, leads & sales. Video is your go-to tool for improving your results because your content must be compelling and credible in order to get attention. If you don’t get attention, your results will suffer, and video is the top way to get attention. You won’t need any technical... [...]

According to a Target Marketing research study, 52% of marketers work overtime to learn the basics of project management for marketing to get ahead of their work. So it is important to acquire project management skills in the early stage of your career. To help you cultivate the marketing project management skills, Target Marketing team is hosting a webinar on ‘Marketing project management 101: how to organize and execute like a well-oiled machine’ on Wednesday, September 18, 2019 at 2.00 pm ET. Target Marketing team says, “The right work processes and digital tools can help to break... [...]

Quality content is the most important thing to achieve higher search engine rankings. SEO-friendly content is important to satisfy Google algorithm requirements as it looks for important words at particular places on your web pages or blog posts. Forbes contributor Evan Varsamis has shared five tips to help you create SEO-friendly content with which you can secure Google rankings. Varsamis says, “Let’s jump into some basic tips and tricks that can help you write more SEO-friendly content for your e-commerce website and shop. Use product schema for all of your shop listings. Since... [...]

According to a Content Marketing Institute research study, 42% of B2B marketers say they’re effective at content marketing. Another study by eMarketer has revealed that 60% of marketers create at least one piece of content each day which helps them to achieve success in marketing. Content Marketing Institute is hosting a webinar on ‘The secret rule for getting massive content marketing results in a fraction of the time’ on Wednesday, September 18, 2019 at 2.00 pm EDT. CMI team says, “In this high-speed talk, Andrew and Pete dig deep into what all great content marketers are doing to... [...]

Facebook and Instagram are testing new shopping features for improving the ecommerce experience on their respective platforms. Social Media Examiner’s Grace Duffy has published a new podcast episode ‘New Facebook and Instagram shopping ads’ featuring Amanda Robinson. Duffy says, “Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new shopping ads for Facebook and Instagram and Facebook Dating with special guest,... [...]

Online marketing metrics help you to analyze effectiveness of your ad and marketing campaigns. Some of these metrics are key performance indicators (KPI’s) used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Socialbakers contributor Jacob Porteous has shared a list of 10 social media metrics that can help you to improve the performance of your campaigns. Porteous says, “Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s... [...]

To create and publish better performing ads on Facebook, apart from reviewing your own ads, you need to find out what is unique about the ads posted by your competitors. Buffer contributor Heather-Mae Pusztai has published new ‘The Science of Social’ podcast episode ‘Inside the Facebook ads of your competitors’ to help you analyze your competitor’s Facebook ads. Pusztai says, “If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post! We’re diving into the Facebook Ad Library to give you tips on how... [...]

SocIgnitor is an brand new ‘all in one’ tool for: ► Facebook Fan Engagement, ► Lead Generation, ► Marketing and ► Messenger management. It allows you to collect leads directly from Facebook and then send bulk messages to these leads and to all your Facebook Fan Page Members. SocIgnitor is online Software as a Service(SaaS), so you don’t have to download and configure anything. It includes many tools to automate your Facebook marketing: ■ A Facebook Messenger ‘autoresponder’ that allows you to send messages and automated responses to your leads and your fans... [...]