Online marketplaces facilitate shopping from many different sources on a single platform. With the entry of Google into this domain, we could assume the kind of prospects available in near future. Hanapin Marketing is hosting a webinar on ‘Predictions for online marketplaces in 2020’ on Thursday, September 26 at 1:00 pm EST. This webinar will feature Hanapin Marketing’s Alaina Thompson and Feedonomics’ Brian Roizen. Attend this webinar to learn: The features and benefits of a variety of online marketplaces. New features expected to roll out in 2020. How to gain momentum for your business... [...]

Marketing automation can transform the way you do business. It helps in several ways. For example, it reduces staff requirements, increases revenue, improves customer targeting, increases customer life-span and cross-selling etc. The Digital Marketing Depot is hosting a webinar on ‘Best practices for implementing & optimizing marketing automation technology’ on Tuesday, September 17, 2019 at 1.00 pm EDT. Attend this webinar and learn: New marketing automation trends and tool features  How marketing automation can enhance sales and marketing alignment Tips for using marketing automation... [...]

Xing has reported that the Wi-Fi Alliance, organization that oversees implementation of the Wi-Fi standard , is going to launch Wi-Fi 6 certification program. According to Jacob Kastrenakes, Wi-Fi 6 includes new technologies that combine together to make Wi-Fi more efficient.  Kastrenakes says, “So the point of Wi-Fi 6 is to boost speeds within a crowded network. The theoretical maximum speed for Wi-Fi is increasing, too — to 9.6 Gbps from 3.5 Gbps — but those numbers don’t really matter since you’ll never get them at home. What matters is that Wi-Fi 6 has a bunch of tools allowing... [...]

With a strong social media marketing plan you can grow your business quickly. Today Facebook and Instagram account for the majority of social media visits. If you could create content that can deliver your message rightly to your target audience, you could achieve social marketing success. Social Media Examiner’s Jenn Herman has shared a five-step guide to creating a Instagram Stories content plan for better marketing. Herman says, “Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you’ll learn how to plan, create,... [...]

With compelling and persuasive emails you can make more sales. Apart from generating sales, strong email campaigns help you to stay in touch with your prospects and customers. Exposure Ninja’s James Speyer has published a new podcast episode ‘How to write killer sales emails for inbound leads’ to help you create quality content for your email marketing. Speyer says, “In this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by online sales-generating machine Wayne Dharana. Our resident marketing guru, Wayne has an unbelievable record when it... [...]

As there has been a shift from desktop computers to mobile devices, mobile email marketing is becoming very important for marketers. With this shift, Mobile’s impact on sales is growing, and email is one dimension of your marketing strategy that needs to be adjusted to work well on mobile devices. To help you create mobile-friendly emails, CleverTap’s Emily Bonnie has shared an infographic containing eight elements of mobile-friendly emails. Bonnie says, “This infographic covers all the elements email marketers need to create mobile-friendly emails that send click-through rates... [...]

To achieve better results from your online marketing efforts, you should optimize your visual content for your customers and search engines. Visual search is getting increasingly important day by day so you should pay attention to the creation and publishing of effective visual content. SEO Sherpa contributor James Reynolds has published an infographic featuring 19 tips to help you get your images listed in Google’s Image search results. Reynolds says, “When it comes to image SEO, I’m sure you’ve heard enough about filenames and ALT tags for an entire lifetime. If you’re looking... [...]

LinkedIn has published an infographic ‘The Enlightened Technology Marketer: A Checklist’ for tech marketers. This checklist will help you to reach out to tech buyers through LinkedIn platform. Meghan Brockmeyer says, “Reaching enterprise technology buyers is an ever-evolving endeavor. Competition is fierce, and buyers are predisposed to select a vendor they have already worked with. Less than one-third of buyers will shortlist a new vendor, period. More than that, today’s buyers are younger, digitally enabled and quality-obsessed; they need to be impressed. To do that, marketers... [...]

Instagram, with more than 1 billion daily active users, has become a popular marketing platform for businesses of all sizes. A Buffer study reports that Instagram’s 800 million users see 90% of their friends’ posts. DashThis contributor Hugh Beaulac has shared an article on how you can use Instagram to promote your small business. In his post, Beaulac has shared six proven ways to do so. Beaulac says, “Here are six proven ways to promote your local business on the platform. 1. Make the Most Out of Your Bio Today, there are over 25 million business profiles on Instagram,... [...]

Do you want to improve your email marketing? Do you want to improve the ROI (return on investment) from your email campaigns by having more people open and read your emails? Well, here is some help. Content Marketing Institute’s Jodi Harris has shared a seven-minute email workout to improve your email content. She has shared this through an infographic. Harris says, “If you are looking to evaluate the fitness of your email content, consider CMI’s new infographic to be your personal trainer. In it, we offer tips for testing the strength of your e-newsletters and fine-tuning your delivery... [...]