Spam is not limited only to emails, other digital marketing tools are also influenced by the spammers. One such example is Google My Business where fake listings are created to misuse the service and make money. If you are facing such a situation, the DAC contributor Zoran Dobrijevic has shared four ways you can deal with the Google My Business spam. Dobrijevic says, “If you think you have found a spam listing or fraudulent reviews, your first act should always be to alert your dedicated DAC account rep! As Google partners, we’re able to take quick, decisive action to remedy... [...]

AdWeek is hosting a webinar on ‘7 Social Analytics Best Practices of Leading Luxury Brands: How They Grow and Protect Their Brands’ on Tuesday, April 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Learn best practices luxury brands put in place to wield social influence, enhance and protect their reputation, improve campaign performance and ensure a positive customer experience.You’ll find out: How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands How social analytics is used to deliver on brand... [...]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 2:00 pm ET. The MarketingProfs team says, “We’ve all been there. It seemed like it was going so well — then one little mistake turns your awesome webinar into a total fiasco. But what went wrong? And, more importantly, how can you keep it from happening again? Join ON24 and MarketingProfs for “10 Common Webinar Mistakes and How to Avoid Them,” and learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for: Driving... [...]

MarketingProfs is hosting a webinar on ‘Ssing Conversational Marketing to Reel in More Leads’ on Thursday, March 21, 2019 at 2:00 pm ET. The MarketingProfs team says, “By the time they arrive on your site, your prospects have already conducted searches, analyzed product reviews, and maybe even *gasp* checked out some of your competitors. Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like snowflakes: no two are alike. You need to tailor your website experience to meet buyers wherever they... [...]

The eMarketer team is hosting a webinar ‘Content Across the Lifecycle—How B2Bs Use Content as a Marketing and Sales Tool’ on Thursday, April 4, 2019 at 1.00 pm ET. This webinar will be presented by Jillian Ryan, principal analyst at eMarketer, Ted Lesher is the managing director of BrandMaker, Inc. and Lauren Fisher, principal analyst at eMarketer. The eMarketer team says, “In this Meet the Analyst webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire... [...]

eMarketer has predicted that Snapchat’s US ad business will grow by 24.3% in 2019. The report states that the company will cross $1 billion in US net ad revenues in 2020. Here are some statistics from eMarketer: Snapchat’s worldwide average daily active user base (DAU) for the app was 186 million in Q4 2018 In 2019, Snapchat’s US monthly user base will reach 77.5 million Snapchat’s US ad revenues will capture 0.6% of the US digital ad market. Monica Peart, senior forecasting director at eMarketer says, “Self-serve programmatic buying has expanded Snapchat’s reach to more... [...]

When it comes to Pinterest marketing, its all about creating effective pins on the network. Creating a pin is quite simple as you just have to select and upload images. Whats helps you win here is creativity. HubSpot contributor Ginny Mineo has shared an eight-step guide to help you easily create effective pis in your Pinterest account. Mineo has also shared the anatomy of a perfectly optimized Pinterest pin. Mineo says, “When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have, and voila — you’ve got a pin. The fervor sets in and... [...]

The MSN.com contributor Eugene Kim has published an article highlighting how Amazon is blocking ads for unprofitable products and what we should learn from this. Kim says, “As Amazon steps up its effort to show Wall Street it can generate profits, the e-commerce giant is aggressively blocking money-losing products from advertising on its site. In recent months, Amazon has been telling more vendors, or brand owners who sell their goods wholesale, that if Amazon can’t sell those products to consumers at a profit, it won’t let them pay to promote the items. For example, if a... [...]

The Rank Ranger team has published a new podcast episode titled ‘From KPIs to Voice Search – How to Get Content Marketing Right’ featuring Liraz Postan. The Rank Ranger team says, “In this episode, we welcome content strategist supreme Liraz Postan who:  Analyzes the latest trends in content & voice search Breaks down which content marketing KPIs are worth your while How to consider your audience’s post-click behavior Plus, we bite into some of the data we analyzed on the March 2019 Google Core Update!”. You can listen to this episode by visiting the following... [...]

Google’s newest search algorithm update was announced on March 12. Econcultancy contributor Nikki Gilliland has published an article to share the impact of Google’s March 2019 algorithm update. Gilliland says, “According to Search Engine Land’s March update survey (to help determine how sites have been impacted so far), 60% of its 315 respondents claimed they have seen a recovery from a previous core update. According to observations by Sistrix, draxe.com is one website that has seen something of a boost this time after a loss in August, while health24.com,... [...]