When it comes to Pinterest marketing, its all about creating effective pins on the network. Creating a pin is quite simple as you just have to select and upload images. Whats helps you win here is creativity.

HubSpot contributor Ginny Mineo has shared an eight-step guide to help you easily create effective pis in your Pinterest account. Mineo has also shared the anatomy of a perfectly optimized Pinterest pin.

Mineo says, “When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have, and voila — you’ve got a pin. The fervor sets in and you begin to pin all the things you can find: photographs, infographics, logos, icons. As long as it’s an image, it gets pinned.

But if you’re trying to grow your business through Pinterest, that strategy won’t help you at all.

Optimizing pins instead of posting willy-nilly isn’t hard. It just calls for more thought into your brand: What exactly are you pinning? What does it say about your business? Why should your audience (and ultimately, your customers) care?

Keep reading to learn how to create your own pin, as well as the most important parts of a pin your audience will want to pin themselves”.

How to Create a Pinterest Pin Your Followers Will Flock To

HubSpot

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