Reviews matter a lot for all the brands as positive customer reviews help them expand their business. Sometimes bad or negative reviews create problems for you. Forbes contributor Kate Harrison has shared six ways to deal with the bad reviews. Harrison says, “Small to Medium Enterprises (SMEs) have many advantages over bigger business on the marketing front. They can change to meet their customers’ need faster, have better engagement, and face less red tape to make decisions. However, being a small company, especially one that’s face-to-face with its customers every day, means that... [...]

You have probably seen memes around the internet for several years, a picture (usually cute or funny) with a attention-getting headline. Now, there’s something more. Cyril Gupta, well-know marketer in India, has released Memester, new software for creating video memes. With this new software you can create memes based on GIFs and memes based on YouTube videos. Memester will search YouTube by Keywords and convert YouTube videos directly into video-memes that you can place on your website or on social media. Now you can integrate custom graphics and overlays over live videos. This lets you... [...]

The Marketing Week team has published six predictions for 2018 shared by successful marketers. The featured marketers include Zoe Burns, Rachel Bristow, Harry Lang, Aedamar Howlett, Craig Greenberg and Ben Rhodes.  Zoe Burns on ‘digital marketing and marketing’ says, “I see a few things happening next year. First, everyone outside those working in marketing will continue to believe that no-one watches telly, while all secretly watching telly. “Secondly, I think at least 100 new digital platforms will be launched that all promise to make everyone’s marketing more personal... [...]

The Marketing Week team has published a podcast titled ‘Mark Ritson on the biggest stories of 2017’. Marketing Week columnist Mark Ritson shares his key marketing moments of 2017 in this end-of-year podcast. The Marketing Week team says, “Mark Ritson catalogues all the key moments in marketing via his weekly column in Marketing Week. Here, he takes a look back and shares his standout stories of 2017, from Marc Pritchard’s “landmark speech” in January, which he describes as “the singular marketing moment of the year” to Facebook’s string of measurement errors. Listen... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘3 Creative Ways to Give Your Content Efforts a Boost’. The MOZ team says, “We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts”. 3 Creative Ways to Give Your Content Efforts a Boost MOZ  [...]

HubSpot columnist Dan Waldschmidt has shared eleven ways to update your sales strategy for 2018. Waldschmidt says, “Sales needs an overhaul. It’s no secret that buying and selling is the same now as 5,000 years ago. We’re addicted to hollow phrases and people-less selling. We will talk to anybody — whether they’re interested or not. A sale is a sale is a sale. To get better results, you need to rethink your system. Here are 11 unconventional ways to bring your selling strategy into the 21st century. 1) Prospect part-time Sure, you should let your friends know what you do.... [...]

Email marketing keeps evolving and it will continue to change in the new year. Econsultancy columnist Nikki Gilliland has compiled expert predictions on the 2018 email trends. Gilliland says, “We’ve taken a look back at email in 2017, so now it’s time to stargaze into the year ahead. Before we do, don’t forget you can check out these additional resources: Email Marketing Best Practice Guide Email & eCRM Training From traffic to transactions Steven Ledgerwood, Managing Director UK, Emarsys: Big-name brands have been exploring ways to turn email from a traffic channel to a direct... [...]

We are about to venture in to the new year that may bring us new opportunities and challenges in our respective domains. Content marketing is something that can be fostered with creativity and new ideas. Content Marketing Institute columnist Marcia Riefer Johnston has shared eleven ways to help you improve content marketing in 2018. Johnston says, “After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences... [...]

Azonity is a WordPress theme with an attractive design for Amazon affiliates who want automated Amazon affiliate stores in less than 5 minutes. During this holiday special, you can get a $20 discount off the regular price of Azonity with this coupon: XMAS20. This eCommerce theme offers you: ■ Fully responsive layout ■ Built-in Amazon products importer ■ Publish 100+ products in just a few clicks ■ Integrated Amazon review/rating system ■ SEO optimized & fast loading theme ■ Works with 9 Amazon affiliate programs (US, CA, etc) ■ Easy to use theme options panel We have arranged... [...]

Econsultancy columnist Ben Davis has shared the company’s top 25 blog posts of 2017. Davis says, “We’ll soon call time on 2017 on the Econsultancy blog, and leave you in peace for a week or two over the holiday period. But before we do, here’s a roundup of the 25 most popular blog posts we published this year (by page views). It serves as a useful barometer for what marketers have been thinking about over the last 12 months. Top 25 blog posts of 2017 1. The General Data Protection Regulation has been big news in 2017, affecting every company with EU-based customers. The... [...]