Content development requires newer strategies to boost up the creation of fresh content all the time. CMI’s Rebecca Geier has shared five tips to create content for technical b2b buyers. Geier says, “Let’s tackle the critical factor in all five trends – content is THE deciding factor. How do you create content to engage technical experts and do it consistently? Here are five tips to keep you in your audience’s buyer journey: Create customer-centric content that resonates with your specific technical buyer personas. Consider these questions as you brainstorm content themes and... [...]

With its huge user base, Instagram has come out as a strong player in the social media marketing domain. To get more out of your Instagram efforts, you need to publish more and more. HubSpot columnist Bethany Cartwright has shared five tips to help you create 30 days worth of Instagram posts in one day. Cartwright says, “Creating a bulk of content for any channel requires a few hours of focused energy, some inspiration, and the right tools. Before we dig in, be sure set aside time to focus energy on your Instagram content. Start by blocking off time on your calendar to create all of your... [...]

Effective copywriting skills can help you achieve better success in your content marketing efforts. HubSpot columnist Meghan Keaney Anderson has shared six characteristics of a great copy to offer an insight into a great copy creation. Anderson says, “It’s easy to recognize good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out. 6 Good Copywriting Examples From Real Brands 1) It tilts your perspective. Sometimes, all a message needs to break through... [...]

You may have heard of WebinarJam before. The truth is that there was an early version of it released in 2014, but there’s a new version available now with features that make it much more powerful than before. Before we talk about new features, one word about cost. WebinarJam delivers some of the lowest prices for webinar hosting anywhere. Besides this cost advantage, the collection of business-friendly features that the new WebinarJam has to offer makes any concern about its price a secondary issue. For example, the new WebinarJam includes: ► a point-and-click registration page builder, ►... [...]

HubSpot’s Elissa Hudson has published a guide to seven effective marketing strategies. Hudson says, “Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year. Depending on... [...]

Keeping you blog popular among the readers is a challenging job. Constant content creation that is loved by the readers is the best way to keep it popular. Copyblogger writer Sonia Simone has shared seven tips to help you keep your blog posts growing. Simon says, “Here are the steps I follow. You can use this simple process to write as many blog posts as you need, without tears or frustration. Instead of thinking like a magician pulling a rabbit out of a hat, think like a gardener. 1. Start lots of seedlings Any time you sit down to write without a solid idea of what you’ll be writing about,... [...]

Google’s Accelerated Mobile Pages are becoming popular among the marketers. MOZ writer Jeremy Gottlieb has published an in-depth article to help marketers use the AMP in an effective manner and to analyze their performance. Gottlieb says, “There are rarely any absolutes in this world, and this is no exception. Only you will know, based upon your particular needs at this time. AMP is typically used by news publishers like the New York Times, Washington Post, Fox News, and many others, but it’s important to note that it’s not limited to this type of entity. While there is an... [...]

Effectiveness of email marketing is measured through its open and response rates. An effective subject line plays the key role in making your subscribers open and read your emails. Econsultancy columnist Nikki Gilliland has shared four tips to help marketers come out with an outstanding email subject line. Gilliland says, “Here’s a bit of insight into the research, along with a few examples of brands displaying best practice. Personalisation Most tend to agree that personalisation is an effective marketing tool. Econsultancy’s Email Census found that marketers who are proficient in... [...]

I was just reading one of Richard Branson’s recent posts on his blog. In his post he claims that his own productivity is enhanced because he doesn’t work all the time. Every day he invests time in exercise (in his case, it’s time before his work day), in family activities and other outside activities. Only then does he feel ready to put in a good day’s work. How about you? are you working all the time? It’s easy to get in that trap. According to Branson, this kind of work schedule can kill your productivity. Maybe it’s time for all of us to reevaluate how we... [...]

Publishing a great video might be easier than achieving a good rank in the YouTube. Search Engine Land columnist Andrew Dennis has shared the process for dominating the top spots in YouTube search. Dennis says, “Start by analyzing your popular pages that are already performing in search. Although YouTube search is less competitive and complex than Google search (and the two rank videos differently), you still need to build on a solid SEO foundation. To springboard your video to the top of YouTube search, you’re going to need to piggyback on an existing page’s SEO equity. For our project,... [...]