The latest article on ‘MarketingProfs’ is titled “Animated GIFs in Email: Three Great Examples and Five Quick Tips”. Emily Konouchi says, “Animated GIFs pervade my RSS reader and make up at least 98.7% of every BuzzFeed list; they have even become currency in many company chat rooms and email messages. Thoughtful, eye-catching animation in email has the ability to complement a marketing message rather than distract from it. At Emma (where I work), we compiled content on how to effectively use GIFs in email marketing, including three customer examples. So here are three ways Emma customers... [...]

The latest article on  ‘Marketing Land’ is titled “Your Homepage Is THE Landing Page”. John Paul Mains says, “our homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that, shouldn’t it be converting more visitors? You may want to start thinking of your homepage more like alanding page that is uniquely designed to convince visitors that you can meet their needs or solve their problems. If your homepage isn’t driving visitors to take some... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Less Is More: How to Simplify Your Marketing”. Radhika says, “Marketing your business can get pretty overwhelming in the current climate. The always-on nature of an online business means even when you’re not working, your marketing should be working. To add to this, online marketing is forever evolving, so keeping up with the frenetic pace of change can get hard to handle at times. As a marketer, you want to try every new trend and throw in a gimmick or two for good measure … but what if I were to say SIMPLE is... [...]

Andrew Hunter is offering a 4-day Black Friday Sale (Black Friday to Cyber Monday) on 9 of his popular WordPress products, 8 plugins and a theme: ■ WP MemberSonic is a premium membership site plugin that delivers the perfect balance of features, speed and ease of use. ■ WP MemberSonic Theme is designed for use on any membership site. Built as a child theme on the StudioPress Genesis Framework (included in the members area), this theme features dynamic sidebar menus, adjustable headers, footer content, font, and custom navigation for visitors vs. members. ■ WP Affiliate Surge plugin allows... [...]

Shawn Collins’ latest blog post is titled “Making Money With Affiliate Programs for Beginners at Affiliate Summit West 2012”. Collins Says, “This was a conference session titled Making Money With Affiliate Programs for Beginners fromAffiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas. Session speaker: James Martell, President, Net Guides Publishing Inc. Session description: A visually-rich presentation detailing the 5 industry players, 7 popular affiliate models, 5 tips for choosing profitable topics, 5 web development strategies... [...]

Patsi Krackoff’s latest blog post is titled “Smart Business Blog Linking:  Top 25 Content Marketing Blogs”. Krackoff says, “If your business blog needs to get inbound links, here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings. I’ve talked about creating your ownTop 10 lists before, and it still makes sense, even more so given the waySEO works today“. Smart Business Blog Linking:  Top 25 Content Marketing Blogs Patsi Krackoff’s... [...]

The latest article on ‘Business 2 Community’ is titled “5 Tips For An Awesome B2B Social Media Marketing Strategy”. Eunice David says, “Business to Business (B2B) companies often find it hard to see the benefits of social media in their marketing strategy. Because their market is usually smaller and more vertical than Business to Consumer (B2C) companies, they often don’t see how implementing a solid social media marketing plan has the potential to help close new sales. The fact is, social media is a pervasive force in society today, and its influence is only growing”. 5... [...]

Neill Cook says “quick & easy to set up small niche websites can generate commissions” even with just a little traffic as long as you choose the niche carefully and build a site that converts visitors to buyers. In Blog Profits Unleashed, he shows you how to do it. Then, once you have the sites set up and earning commissions, he shows you how these sites can go on to high levels of traffic. With this new training, you can: • Discover the quick, easy way to create niche websites and optimize them • Find sources for products paying high commission • Do keyword research to great... [...]

The latest ‘Econsultancy’ blog post is titled “Seven Twitter Q&As and the lessons that can be learned”. David Moth says, “Twitter Q&As are like London buses – you wait ages for one then 100 come along at once. At least I think that’s how it goes? In recent months brand marketers must have been busy convincing prominent members of staff to make themselves available on social media, as it seems every day someone else is answering questions via a hashtag. The main benefit of these Q&As is PR, as the likelihood is that a huge number of trolls will try to... [...]

The latest post on ‘Mashable’ is titled “How to Improve Your Mobile Marketing Strategy”. Stephanie Walden says, “A catchy Facebook ad has sucked you in yet again — you’re just a couple clicks away from owning another completely impractical pair of stilettos.Except you’re on the go during this particular shopping spree; you’re navigating the site on your smartphone — and it just isn’t displaying correctly. Faced with the annoyance and inconvenience of having to zoom in and click on tiny links, and the difficulty of filling out a credit card form, you... [...]