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Sunday, August 9, 2020

‘How Pro Marketers Use Facebook Insights’ – ‘ReadWriteWeb’

The latest post on ‘ReadWriteWeb’ is titled “How Pro Marketers Use Facebook Insights”.Dave Copeland says, “Facebook introduced five levels of administration to its brand pages Thursday. The added protection means more people are going to have access to (and have to learn how to use) Facebook Insights.While there are plenty of how-to guides for beginners out there, we wanted to touch on the more advanced side of Insights. We asked three leading social media managers for their top tips on getting the most out of Insights”.How Pro Marketers Use Facebook Insights... [...]

‘FTC: We’ve Protected the Privacy of a Billion People’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “FTC: We’ve Protected the Privacy of a Billion People”.Lance Ulanoff says, “In an era where partisan bickering in Washington has created dysfunctional and ineffective gridlock, the Federal Trade Commission may be an island of bi-partisan accomplishment.At least, that’s how FTC Chair Jon Leibowitz sees it.In a wide-ranging discussion with All Thing D’s Walt Mossberg at the 10th annual D tech and business conference, Leibowitz described the FTC as “about as bipartisan as you can get.”The FTC’s privacy cases against... [...]

“WordPress Video Wizard” easily creates video pages in under 1 minute #ad

Video pages can make a big impression on visitors, but you don’t want to waste a lot of time building them. WordPress Video Wizard (it’s brand new) is the latest (and perhaps the best) solution.Plays YouTube videos (or any FLV) video on your site.You don’t want to risk an inferior player, and you don’t want to risk running afoul of the licensing restrictions of the popular Flowplayer or JW Player (to use Flowplayer or JW player commercially on a single website the licenses are between $70 and $120.) Your license for WordPress Video Wizard allows you to use it commercially... [...]

‘Web Directory Submission Danger’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Web Directory Submission Danger: Analysis of 2,678 Directories Shows 20% Penalized/Banned by Google”.Kurtis says, “Hi, my name’s Kurtis and I’m relatively new here at Moz. My official title is “Captain of Special Projects,” which means I spend a lot of time browsing strange parts of the web, assembling metrics and inputting data in Google Docs/Excel. If you walk past my desk in the Mozplex, be warned, investingating webspam is on my tasklist, hence you may come away slightly traumatized”.Web... [...]

‘Display: The next big relationship channel for digital marketers’ Responsys Webinar June 6

Responsys is hosting a webinar on Wednesday, June 6 at 12.00 pm EDT. The topic of the webinar is “Display: The next big relationship channel for digital marketers”.Responsys team says, “In this webcast, learn how to:Combine site retargeting and relationship retargeting to deliver a comprehensive display solution for relationship marketing.Build lifecycle experiences for customers and prospects who aren’t engaged with, or who haven’t opted in to, your email programs.With just a few key improvements, turn your remarketing efforts from ‘pretty good’ to ‘indispensable’”.Webinar... [...]

‘Facebook Friends Share; Pinterest People Purchase’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Facebook Friends Share; Pinterest People Purchase”.Linc Wonham says, “Pinterest users are 79 percent more likely to purchase items they see pinned on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to a new survey released”.Facebook Friends Share; Pinterest People PurchaseWebsite Magazine [...]

“Redirect on Steroids” builds sort URLs, stores them centrally, adds them to RSS #ad

With Redirect on Steroids your link cloaking work gets easier and more effective. Your short URLs are usable anywhere; Twitter, Facebook, your blog, bookmarking sites, etc.Comes with a built-in HTML editor so you can add information (such as intros, reminders, bonuses, images, etc.) to your links, so the whole “bundle” can go out via RSS, not just the link.You don’t have to reveal the URL of the page you are linking to if you don’t want to; just leave the short URL in the address bar. This way, you won’t lose an affiliate commission; people will only see your own... [...]

‘Business Marketing: Why Watching and Imitating Aren’t Enough’ by Sandra Martini

Sandra Martini’s latest article is reprinted here. The article is titled “Business Marketing: Why Watching and Imitating Aren’t Enough”.Business Marketing: Why Watching and Imitating Aren’t EnoughRecently, I received an email from one of my newsletter readers who “saw” me announce a new program without a long information (a.k.a. “sales”) page, without a preview call, without sending tens or hundreds of emails and without going gangbusters on social media and so decided to do what I did for her own program announcement.Her result? No interest, no sign-ups. Absolutely... [...]

‘Too Funny: Google wants .LOL Domain’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Too Funny: Google wants .LOL Domain”.Samantha Murphy says, “Google has applied to control a slew of domain names that are not only related to its core business but have “interesting and creative potential.”The company announced on its blog on Thursday that it has submitted applications to the Internet Corporation for Assigned Names and Numbers (ICANN) for the following domains: .google, .youtube, .doc and .lol”.Too Funny: Google wants .LOL Domain Mashable.com [...]

‘Social Pros 18 – Ike Pigott, Alabama Power’ by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Social Pros 18 – Ike Pigott, Alabama Power”.Baer says, “This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ike Pigott of Alabama Power. Read on for insights from Ike, and our Social Media Stat of the Week (this week: 16% of CEOs are active in social media). Listen Now Click the play button to listen here”.Social Pros 18 – Ike Pigott, Alabama PowerJay Baer’s ‘Convince & Convert’ Blog [...]