Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Why Online Influencer Outreach is Overrated and How to Fix It”. Baer says, “Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores, and blogger”. Why Online Influencer Outreach... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “One Social Thing Wrap Up – Week of 5/28/2012”. Baer says, “Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read”. One Social Thing Wrap Up – Week of 5/28/2012 Jay Baer’s ‘Convince & Convert’ Blog  [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Social Pros 18 – Ike Pigott, Alabama Power”. Baer says, “This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ike Pigott of Alabama Power. Read on for insights from Ike, and our Social Media Stat of the Week (this week: 16% of CEOs are active in social media). Listen Now Click the play button to listen here”. Social Pros 18 – Ike Pigott, Alabama Power Jay Baer’s ‘Convince & Convert’ Blog  [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “46 Travel Tools to Optimize Your Next Vacation”. Baer says, “As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Let the games begin. Happiness Factor Did you know taking a break from it all actually benefits your psychological health?”. 46 Travel Tools to Optimize Your Next Vacation Jay Baer’s ‘Convince & Convert’ Blog  [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Don’t Be a Social Media Guinea Pig”. Baer says, “When it comes to social media, there are few sure bets. One thing’s certain, however: people go nuts for new stuff. Show someone the latest gizmo, doodad, or whatchamacallit dubbed the “Next Big Thing,” and it will be very difficult for him or her to resist the urge to jump aboard. There’s something a little crazy, however”. Don’t Be a Social Media Guinea Pig Jay Baer’s ‘Convince & Convert’ Blog  [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis”. Baer says, “This is probably the most important blog post you’ll never need. Drawn from a section of my book The NOW Revolution, I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. 8 Steps to Manage a Social Media Crisis View more presentations from Jay Baer One”. Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis Jay Baer’s ‘Convince... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Social Pros 17 – Maria Ogneva, Yammer”. Baer says, “This is Episode 17 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Maria Ogneva of Yammer. Read on for insights from Maria, and our Social Media Stat of the Week (this week: are Facebook and Twitter like the Tortoise and the Hare?)”. Social Pros 17 – Maria Ogneva, Yammer Jay Baer’s ‘Convince & Convert’ Blog  [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Abandonment Issues – What To Do with Content Archipelagos”. Baer says, “If you viewed your content marketing operations from a 35,000 foot level, what would they look like? Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure? Would they appear to feed audience traffic to one another? Would you have any assets that stand alone, away from the others in isolation?”. Abandonment Issues... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Google Analytics Social Reports Provide Huge Metrics Edge”. Baer says, “Don’t get me wrong – I’ve been known to spend a few too many minutes trolling Twitter and Facebook on personal time. You have, too. But when it comes to business, I’m not playing around. I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that”. Google Analytics Social... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Clearing Clouds of Confusion – the 5 Categories of Social Media Software”. Baer says, “The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their”. Clearing Clouds of Confusion – the 5 Categories... [...]