Social media has its own important place when it comes to doing business today. You need to get acquainted with its concepts such as influencer marketing as these are the new capabilities that social media platforms have brought to us. To help marketers win more often in social media advertising, Marketing Land contributor Penny Wilson has shared five strategies. Wilson says, “A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy. Here are five ways I’d recommend upping... [...]