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Friday, October 31, 2014
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘Smartphone M-Commerce Revenues Grew 141 Percent In Q3 — Report’ – ‘Marketing Land’ Article

Greg Sterling says, “This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping... [Read more]

‘It’s Time To Consider Enterprise B2B Solutions In China’ – Forrester

Charlie Dai says, “Previously, when CIOs and enterprise architecture professionals talked about “business-to-business” (B2B) commerce in China, most people thought of third-party B2B marketplaces like Alibaba.com or HC360.com. Very few companies use professional B2B solutions internally, instead relying on a combination of order management... [Read more]

‘Four Ways Service Companies Can Convert More Customers via Email’ – ‘MarketingProfs’ Blog

Daniel Faggella says, “”Conversion” means different things to different people. Though many e-commerce companies have an old-fashioned Buy button right on their site, service companies (consulting firms, marketing agencies, accountants, pest control companies, painters…) have prices and requirements that change with each job.... [Read more]

‘7 Current Design Trends Every Marketer Should Know’ – HubSpot

Laura Kane says, “Truthfully, not all of us have the best design chops — but that doesn’t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you’ll find yourself dragged into a project like a website redesign. Suddenly, it’ll feel like you’re... [Read more]

‘Here Are The Most Important Things Marketers Can Learn From Facebook’s Earnings’ – Business Insider

Lara O’reilly says, “Facebook reported better than expected Q3 revenue and earnings per share Tuesday,although its stock price fell in after hours trading last night as the company spooked investors with its 2015 outlook – a year described as a major “investment” year for the world’s largest social network. But marketers... [Read more]

‘Your Instagram feed will now be filled with video ads’ – ‘Mashable’

Jason Abbruzzese says, “If a picture is worth 1,000 words, a 15-second video has to be worth quite a bit more. Instagram has launched its first video ads, adding another entry into the lucrative but increasingly crowded market. SEE ALSO: 7 Smartphone Photography Tips for Enviable Instagram Photos Disney, Activision and Banana Republic are among... [Read more]

‘Taking advantage of trends in social media’ – ‘Econsultancy’ Blog

Joel Windels says, “Staying abreast of the latest trends in an industry can be hard. Trends are a phenomenon that grabs hold of the interest of consumers and creates a whirlwind of excitement for brands. It is important that brands take advantage of the growing fad before it becomes the norm. Being at the forefront will mean that consumers relate... [Read more]

‘Customer Response: The surprising reason why color matters’ – ‘MarketingExperiments’ Blog

Paul Cheney says, “Can something as simple as a change in color have an impact on whether a customer will use a search tool on a page? Intuitively, we thought it did, but we really couldn’t be sure until we tested. This led us question this particular page for a large media brand. The page was a normal page layout with a white background. However,... [Read more]

‘How to Include Influencers in Your Content Strategy’ – MOZ Blog

Amanda Gallucci says, “The first thing most people think when they hear “influencers” is promotion. Important people with an engaged following can amplify the reach of whatever idea, content or brand they choose to share. If you only weave influencers into your content strategy when your finished product is ready to be promoted, however,... [Read more]

‘B2C Marketing: 65% lift in organic traffic from in-house digital marketing transition’ – MarketingSherpa Case Study

Erin Hogg says, “For many companies, hiring an agency or vendor to manage digital marketing can solve many issues, and can lead to lifts in conversions. But what happens when that relationship becomes too costly and the results leave much to be desired? For JacksonWhite Attorneys at Law, the firm took notice of the lackluster performance and... [Read more]

‘The Ultimate Cheat Sheet for Creating Social Media Buttons’ – HubSpot

Pamela Vaughan says, “Social media is an extremely valuable tool for promoting all your awesome marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose. Be confused no more! We’ve put together... [Read more]

‘Prepare For Even More Ads On YouTube – It’s Exploring Subscriptions’ – Business Insider

Lara O’reilly says, “YouTube’s CEO Susan Wojcicki confirmed at Re/code’s Code/Mobile conference last night that the Google-owned video platform is exploring the launch of an ad-free subscription service. Re/code reports Wojcicki said: “YouTube right now is ad-supported, which is great because it has enabled us to scale... [Read more]