Friday, April 18, 2014
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Latest News

Heartbleed malware attacks OpenSSL sites, exposes personal data of millions

There’s buzz about Heartbleed all around the web. It has the potential to damage the reputations and the bank accounts of millions of people. This is the biggest scare since the Java vulnerability that was announced a couple of yers ago. The issue is that OpenSSL, software used by thousands of commerce sites, has a bug, and a crook found out... [Read more]

How to Crush it with SEO

Today, I want to share with you some results of my own experiments with SEO. They have helped me. Perhaps they will help you, too. Of course, in that training I only had time to cover a few aspects of doing SEO properly, so, I’m thinking that if there’s enough demand for step-by-step SEO training based on solid fundamentals, I may put one... [Read more]

‘5 Pervasive Email Challenges – and How to Fix Them’ – ClickZ Blog

The latest ClickZ blog post is titled “5 Pervasive Email Challenges – and How to Fix Them”. Simms Jenkins says, “There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple steps to take to fix them. The email marketing train is a constant and fast-moving... [Read more]

A gift for readers of my marketing commentary

As many of you know I work as a pediatric cardiac surgeon in a children’s hospital in Chennai, India. For years, now, I have used my internet marketing business to help support my work at the hospital. Over the years, I have learned a lot about what it takes to be successful in this business, and I have written several books about what I have... [Read more]

‘Which Is The Most Effective Digital Marketing Channel’ – ‘Marketing Land’ Article

The latest article on  ’Marketing Land’ is titled “Infographic: Which Is The Most Effective Digital Marketing Channel”. Danny Sullivan says, “Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert... [Read more]

‘An 8-Step Plan for Migrating to a New Marketing Automation Program’ – HubSpot

The latest article on HubSpot blog is titled ”An 8-Step Plan for Migrating to a New Marketing Automation Program”. Dan Lyons says, “Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. But it had to be done. Last year Freeman’s employer, a telecom company called ShoreTel, moved... [Read more]

‘Mobile Ads on Twitter Will Now Promote App Downloads’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Mobile Ads on Twitter Will Now Promote App Downloads”. Todd Wasserman says, “You will soon start seeing ads on Twitter‘s mobile app for other apps. The company announced a mobile app install suite on Thursday, which leverages Twitter’s 2013 MoPub acquisition to let marketers... [Read more]

‘Mobile accounted for 28% of US PPC impressions in Q1 2014: report’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Mobile accounted for 28% of US PPC impressions in Q1 2014: report”. David Moth says, “It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that... [Read more]

‘Email Marketing: Retailer repurposes existing content to increase CTR 904%’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Retailer repurposes existing content to increase CTR 904%”. Allison Banko says, “The content you need for your next campaign could be right under your nose. Your team can save time, effort and resources by repurposing your company’s existing content to reap great... [Read more]

‘Lead Generation: Customers are looking for a solution to their problems’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Customers are looking for a solution to their problems”. Jessica Lorenz says, “At MarketingSherpa Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, Corporate Development, Business and Strategic Accounts, CRC Health, recounted his challenges with PPC ads and... [Read more]

‘The Holy Grail Of Building Communities: Developing A Strong Sense of Community’ – MOZ Blog

The latest MOZ blog post is titled “The Holy Grail Of Building Communities: Developing A Strong Sense of Community”. Richard Millington says, “The way we’re approaching online communities is backwards. If we want to significantly increase the size and level of activity of our communities we need to cultivate a strong sense of community.... [Read more]

‘How to Choose Arresting Images for Your Blog Posts (And Why You Should)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How to Choose Arresting Images for Your Blog Posts (And Why You Should)”. Jerod Morris says, “
You’ve read the headline. You’re intrigued. “But,” you might be thinking, “Why didn’t you choose a different, more arrestingimage for this post?” Good question. First, because... [Read more]