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Saturday, September 5, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘First Look: Facebook Starts Testing Immersive Mobile Ads’ – ‘Marketing Land’ Article

Martin Beck says, “After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format. The ads look like normal sponsored posts in the News Feed, but when tapped, they open full screen and allow the viewer to flip and scroll through text, photos, videos and other content. It’s... [Read more]

‘Email Marketing: Five test ideas for personalizing your email campaigns’ – ‘MarketingExperiments’ Blog

Selena blue says, “Personalization is not new to email marketing; but has it lost some of its appeal with marketers? Only 36% of marketers said they dynamically personalize email content using first names in subject lines and geo-location, according to the MarketingSherpa 2013 Email Marketing Benchmark Report. The report also revealed that only... [Read more]

‘Mobilegeddon or Not, You Really Need a Mobile Website’ – ‘Business.com’ Blog

Tiffany Monhollon says, “Earlier this year, Google announced an important algorithm change dubbed as “Mobilegeddon” that boiled down to one big takeaway: businesses that do not have a mobile-friendly website will no longer perform well in Google’s mobile search. In fact, the update might have meant that businesses without mobile sites... [Read more]

How to create digital products #ad

Any top online entrepreneur will tell you that a sustainable business online requires: • Building a list so that the first sale can lead to follow-up sales • Affiliate marketing so you will have a steady flow of product offers to present to your list • Driving traffic because without it, there is no income, no business, and no future •... [Read more]

‘Think Email Is Dying? Get Real. You Just Need a Better Strategy.’ – ‘Entrepreneur’ Blog

Peter Gasca says, “Email is dead? Not so fast. Ever since Facebook COO Sheryl Sandberg made her highly visibly pronouncement that email was going away five years ago, the debate about the usefulness and longevity of email has raged. With new generations embracing new communication tools and apps every day, there might just be a strong argument... [Read more]

‘3 Strategies for Prioritizing Your Prospect List’ – HubSpot

Jason Richman says, “In a previous post, I wrote about crucial information you need to gather before calling a new prospect. Now that you’ve determined whether your opportunity list includes the right contacts, what’s left to examine? That’s right — your target companies. How do you pull your top opportunities from a list of several... [Read more]

‘Don’t Plan A Go-To-Market Strategy For 2016; Create Your Go-To-Customer Plan’ – Forrester

Peter O’Neill says, “It’s that time of the year again: The UK has had its August bank holiday; the US is on its Labor Day weekend; the Germans are coming to the end of their summer vacation period (which seems to go on for months because it is staggered by state to minimize holiday traffic); and even the Dutch have stopped towing their... [Read more]

‘How to fix the $50bn problem in B2B content marketing’ – ‘Econsultancy’ Blog

Andrew Davies says, “Unused content in B2B digital marketing will soon be a $50bn problem for the industry and for CMOs keen to prove ROI.  We’ve all read the stats and heard the breathy proclamations about how content marketing is growing at an extraordinary rate, how content marketing is changing how we do business and how content marketing... [Read more]

‘5 tips for designing a web form with a high conversion rate’ – ‘Mashable’

Grace Smith says, “Web forms can be used to help you collect orders, leads, subscribers, inquiries and feedback so it’s important to optimize their conversion rates. Often taken for granted, they are one of the essential elements of your lead generation and marketing efforts. Most visitors don’t want to spend time filling them out,... [Read more]

‘How to Choose a Solid Email Service and Build Your List on a Firm Foundation’ – ‘Copyblogger’ Blog

Beth Hayden says, “Whether you want to sell products from your website, advertise your coaching services, or promote a book, building an email list will allow you to bond with your prospects and make more sales. The big question is: if you know building a list is the smart thing to do as a content marketer, what’s stopping you? More than likely,... [Read more]

‘New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews’ – MOZ Blog

Dan Hinckley says, “Google processed over 1 trillion search queries in 2014. As Google Search continues to further integrate into our normal daily activities, those search results become increasingly important, especially when individuals are searching for information about a company or product. To better understand just how much of an impact... [Read more]

‘The Digital Shopping Experience: What Is Your Online Store Missing?’ – ‘Business.com’ Blog

Mark Rogers says, “Nearly all consumers look online to research products, and more than half (55 percent) prefer to do their shopping through an online retailer. Customer needs vary, however, and it is important to meet their needs in an online shopping environment. Streamlining the online shopping experience is essential to the success of your... [Read more]