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Monday, August 3, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘Start Smart, Scale Up, and Stand Out With Video’ – Content Marketing Institute

Robert Rose says, “Have you heard? Video on the web is popular. OK, I state the obvious – but video has truly emerged to become both a huge opportunity and challenge for brands in their content marketing efforts. In terms of how big the opportunity is for B2B marketers in particular, consider that a study by Forbes and Google found that 75%... [Read more]

‘Four tips for marketers courting LGBT consumers’ – ‘Experian Marketing Forward’ Blog

JOhn Fetto says, “Americans are increasingly open about their sexual orientation and acceptance of the lesbian, gay, bisexual and transgender (LGBT) community continues to grow. As such, it is more important than ever for marketers to understand the influential and growing population of LGBT consumers. In recent research, Experian Marketing Services... [Read more]

‘The Case for Using an Online Persona’ by John Chow

Chow says, “Many people have the dream of making money from blogging. Many people have the dream to become full-time bloggers, finally quitting their day jobs to live the dot com lifestyle. Maybe that’s why you’re here reading John Chow dot Com. And while both John and I are pretty public about who we are and what we do, there are many successful... [Read more]

‘What Do Customers Really Think About Your Email Marketing?’ – MarketingSherpa Blog

Daniel Beulah says, “At the Media Center at MarketingSherpa Email Summit 2015, we interviewed your successful brand-side marketing peers, along with researchers and industry thought leaders. One interview stuck out from the rest because we interviewed someone who’s title was “customer.” Jill DAmato, the wife of our own Brian DAmato, Senior... [Read more]

‘Digital Marketing News: July 2015’ – Aweber Blog

Olivia Dello Buono says, “Social was the theme of the month, as some of the most popular platforms revealed big changes and features to their algorithms. And with summer festivals, vacations and celebrations underway, people are feverishly sharing their stories, videos and pictures – something that fearless brands are capitalizing on. If your... [Read more]

‘Email Marketing: Tips for tech support selection and contract negotiation’ – ‘MarketingExperiments’ Blog

Kayla Cobb says, “In the world of marketing, there’s always a push to stay ahead of the curve and, more importantly, ahead of competitors. However, it’s hard to dedicate the time, money, manpower and technical know-how to launching truly eye-catching (and revenue-generating) campaigns. This is especially true for smaller companies with marketing... [Read more]

‘Three Simple Ways to Create a High-Converting Email Subscribe Form’ – ‘MarketingProfs’ Blog

Megan Van Viack says, “Despite the growing number of ways that marketers can now reach consumers, email marketing remains the digital marketer’s highest-performing digital tactic, including as a source of qualified leads. And email subscribe forms are the most common way that marketers build their highest-performing email lists. When consumers... [Read more]

‘Chat – Core To The Promise Of Effortless Service’ – Forrester

Kate Laggett says, “Customers today simply want efficient, effortless service, and are increasingly using chat as a way to get to the information that they are seeking. Chat usage rates have risen in the past three years — from 38% in 2009 to 43% in 2012 to 58% in 2014. We find that all demographics – young and old – are comfortable... [Read more]

‘Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website’ – ‘Marketing Land’ Article

Jordan Kretchmer says, “If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you, it should be. As digital marketers push the boundaries of delivering a truly excellent customer experience, brand websites are re-emerging as one of their most important marketing channels.... [Read more]

‘4 Genius Tactics for Increasing Ecommerce Sales’ – HubSpot

Morgan Jacobson says, “Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. This is how even the most basic ecommerce site should run. For those that really want to increase sales through the use of psychology and maybe even... [Read more]

‘Inside the failure of Google+, a very expensive attempt to unseat Facebook’ – ‘Mashable’

Seth Fiegerman says, “Create a social network or risk everything. That was the original pitch for Google’s Facebook rival, Google+, a refrain hammered over and over by the social network’s chief architect, Vic Gundotra, in meetings with the company’s top brass. Gundotra, described by colleagues we spoke with as charismatic and... [Read more]

‘Why Amazon can be an important channel for SMEs’ – ‘Econsultancy’ Blog

Arie Shpanya says, “The Amazon marketplace has become necessary for ecommerce success. Fishing in open water can yield positive results, but they can often be few and far between. Ample swimming space and other fishermen can make it hard to attract fish to your line, leaving you with little success. Ecommerce can feel like this for many retailers.... [Read more]