Wednesday, September 3, 2014
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‘The Most Effective Paid Digital Media Channel in 2Q14′ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost in the second quarter of 2014, according to a recent report from Neustar. Social demonstrated the best cost efficiency of the four paid online channels examined (social, portals, networks, and exchanges),... [Read more]

‘Back to SEO Basics: Why Relevant External Links Matter’ – ‘Business 2 Community’ Article

Andy Franco says, “As a knowledgeable and methodical webmaster, you know that optimizing your website is a constant effort and that the World Wide Web is always evolving. You may have spent several hours adding and updating Meta and titles tags, keyword-rich content, H1 header tags on top of pages, quality web content, alt tags for photos, and even... [Read more]

‘Three Interesting Findings From Our UK Mobile Behavioral Tracking Study’ – ‘The Forrester Blog’

Nicole Dvorak says, “Behavior tracking data is the new black. It is a type of big data that can help you better understand your target consumers — everything from the amount of time they spend on each social media outlet to their most popular time of day to visit shopping websites. Compared with other data sources, it allows you to capture... [Read more]

‘How To Protect Yourself In The Cloud’ – ‘ReadWrite’

Selena Larson says, “The massive iCloud hack that exposed photos of female actresses stored in their personal Apple accounts, has left many—including myself—scrambling to change their passwords. Some speculated that the hack was due to a vulnerability in Apple’s Find My iPhone feature, with which hackers used a “brute force” attack to... [Read more]

‘Sales Follow-Up Emails the Pros Use’ – HubSpot

Emma Snider says, “Much thought leadership is dedicated to the art of selling: pitching, presenting, closing, building trust, developing a relationship, and a myriad of other skills. But showing off these talents depends on getting on prospects’ calendars in the first place.That’s when active selling skills get put on ice, and reps have to... [Read more]

‘Ecommerce Research Chart: Average gross margins for small, medium and large companies’ – MarketingSherpa Article

Daniel Burstein says, “Pricing is critical to ecommerce success. After all, customers can get a range of prices for the same or similar products in a matter of seconds. You have to walk a careful line. Make your products too expensive, and you lose sales. Set prices too low, and you lose margin. To help you gain a sense of how your peers in... [Read more]

‘The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience’ – ‘Copyblogger’ Blog

Josh Haynam says, “On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?” The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,” as well as a link to check out the recipe for said cake on Food52′s blog. By... [Read more]

Reminder- ‘How killer content can move masses’ – ‘Econsultancy’ Blog

Shafqat Islam says, “There’s no such thing as a free lunch, right? But in the world of content, there is. In this world, gone is the thinking from consumers that if something is free, it’s not going to be worth the paper it’s written on. In the UK, British Airways, M&S and Sports Direct are some of the brands that are surprising and delighting... [Read more]

‘Moz Local Summer Updates’ – MOZ Blog

David Mihm says, “Our engineering team has been hard at work on a number of behind-the-scenes improvements since the launch of Moz Local in March, but today marks our first major feature release–streamlined submission for individual listings and a killer duplicate-closure upgrade”. Moz Local Summer Updates MOZ Blog  [Read more]

‘The Dotted Line Required for Social Business Success’ – ‘Business 2 Community’ Article

Dan Newman says, “As leaders embrace the importance of culture and community in building a brand the focus and value of a brand is now shifted to the place it’s supposed to be, the people! The word “Social” in social business is the major change that leaders and brands must embrace which means a new focus must be made on improving who, how... [Read more]