Friday, August 29, 2014
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Dr. Pareek makes you a local marketing consultant #ad

Dr. Amit Pareek builds products for other marketers to use in their own business as aids and tools (and, what’s more, he always allows you to sell his tools, too.) He calls what he offers a “Business in a Box”. His latest business in a box helps you build a business selling to local merchants: Local Marketing Biz in a Box Monster PLR... [Read more]

‘7 Sins of Social Media Marketing’ – ‘Mashable’

Mike Volpe says, “Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit. Fast forward to today: 97% of marketers use social media to connect with buyers. The problem is,... [Read more]

‘Are You Committing Content and Social Media Sabotage?’ – VerticalResponse Blog

Colleen Corkery says, “Recently, I had a music journalist and friend conduct an interview with one of our favorite artists. The day the interview went live, I was beaming with pride for my writer pal and couldn’t wait to share his article with the rest of the world. When I finished reading the interview, I enthusiastically searched the bottom of... [Read more]

‘Official: Google Ends Authorship For Search Results’ – ‘Marketing Land’ Article

Barry Schwartz says, “Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. John Mueller of Google said on Google+: I’ve been involved since we first started testing authorship markup and displaying it... [Read more]

‘3 Tips for Navigating the Website Development Bidding Process’ – ‘Website Magazine’ Article

Roy Chomko says, “When a business approaches a development firm looking for a new website or mobile application, the first thing they typically want to know is the end cost. But, providing a fixed price is more challenging than one might think. Even with similar technology and end-goals, no two projects are exactly alike. There are always unforeseen... [Read more]

‘5 Ecommerce Metrics Every Data-Driven Marketer Should Know’ – Silverpop Blog

Adam Steinberg says, “While most marketers today are measuring actions such as clicks, opens and shares, it’s also critical to understand the key metrics related to revenue and profitability. Without incorporating these metrics, it’s impossible to understand if your clicks and opens are creating profitable, long-term customers. Understanding... [Read more]

’8 Ways To Increase Conversions From Mobile Searchers’ – ‘Marketing Land’ Article

Bryson Meunier says, “A recent study from Kenshoo on Enhanced Campaigns might explain why paid and organic search marketers still aren’t spending the resources they need to on mobile SEO and paid search, in spite of this being the year that mobile search eclipses desktop search in Google and Bing. According to the study, it’s not performing... [Read more]

‘Three Ways to Have Fun With Your Marketing’ – ‘MarketingProfs’ Blog

Melanie Davis says, “When I’m talking to other marketing people about my job, one of the things I hear over and over again is, “You’re so lucky! You get to have fun with your marketing. “I wish we could have fun in our jobs.” That’s because I work at a company with an irreverent brand, where it’s perfectly... [Read more]

’11 Overused Terms in Modern Marketing That Need to be Retired’ – HubSpot

Patrick DePuy says, “Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting. We’re all familiar with those wrung out, miserably overused industry terms that have been leeched of their original potency. They’re the ones repeatedly (and often inaccurately) applied to such a broad... [Read more]

‘Three ways to duplicate LinkedIn ad campaigns’ – ‘Econsultancy’ Blog

Jeff Rajeck says, “LinkedIn ad targeting is great. But when you have to duplicate a campaign, you may run into trouble. Here’s how you can avoid it. The merits of advertising on LinkedIn have been debated to a great extent with widely varying opinions about its effectiveness. One thing everyone agrees on, though, is that LinkedIn probably... [Read more]