Wednesday, July 23, 2014
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’10 Things Every Email Marketer Can Relate To’ – HubSpot

Niti Shah says, “Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. Here are 10 common things... [Read more]

‘The Best Blogging Advice I Received From Richard Branson’ by John Chow

Chow says, “You know him. Richard Branson. I respect him a lot. He’s my mentor and I love to carry out his instructions because they’re guaranteed to produce results. There are few billionaires who appreciate the ability and skills of others – Branson is one of them. Now this post is a very informative one. You might be asking where I met Mr.... [Read more]

‘Stealth Marketing: How Brands Infiltrate Vine With Product Placement’ – ‘Mashable’

Kurt Wagner says, “With sights set on its 40 million users — many of whom are teenagers — advertisers are getting crafty in their efforts to break into ad-free Vine. The six-second video platform, which is owned by Twitter, is one of the largest social networks that doesn’t yet run paid advertisements. Marketers can’t sponsor or... [Read more]

Curate top YouTube video content on autopilot #ad

IM NewsWatch is supporting Leah Butler-Smith‘s launch of EasyAutoTube with bonuses for our readers. This is a new WordPress theme specifically designed to curate niche videos from YouTube. Install the theme in minutes. Choose your niche. Insert your niche definition into the theme. Turn it loose to earn money for you around the clock. The reason... [Read more]

‘Has Facebook quietly dropped the 20% text limit for promoted post photos?’ – ‘Econsultancy’ Blog

Jeff Rajeck says, “When promoting a post on Facebook, you can only have text in 20% of the post’s photo. Lately that seems to have changed. I set out to discover what’s going on, and had surprising results. We live in a world of constraints. You’re not allowed to park in certain places, you shouldn’t litter in the park,... [Read more]

‘Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message’ – ‘Copyblogger’ Blog

Demian Farnworth says, “The number of blog posts published every day is absurd. Let’s just say it exceeds the population of the four largest countries in the world and be done with it. Maybe that’s true and maybe it isn’t. The point is — and we all know it — the volume of written content online is overwhelming. And let’s not forget... [Read more]

‘Marketing Analytics: How a drip email campaign transformed National Instruments’ data management’ – MarketingSherpa Case Study

David Kirkpatrick says, ““Metrics, and the data behind those metrics, are the lifeblood of digital marketing and email campaigns. But, the initial analysis of the raw data sets is not as straightforward as it might seem, as National Instruments found out with the global rollout of a drip email campaign. Read on to find out why a change... [Read more]

‘The Broken Art of Company Blogging’ – MOZ Blog

Dan Shure says, “The perception of success The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful? I think it depends on perception”. The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All) MOZ Blog  [Read more]

‘Are You Screwing Up Your Twitter Images? 7 Do’s and Don’ts to Live By’ – HubSpot

Rachel Sprung says, “Images are crucial to making your marketing stand out, especially on Twitter. Ever sinceTwitter made photos automatically display in-stream, they’ve been helping marketers get even more results out of the 140-character social network — in fact, an A/B test we ran found that tweets with images get 55% more leads. Though... [Read more]

Final Reminder- ‘The Ultimate Guide to Blacklists’ Return Path Webinar 1.00 pm EDT

This is a reminder for the Return Path’s Mobile Marketing webinar on Wednesday, July 23 at 1.00 pm EDT. Return Path is  hosting a webinar featuring Henry Gutierrez and Sarah Matthews on Wednesday, July 23 at 1.00 pm EDT. The topic of the webinar is “The Ultimate Guide to Blacklists”. Return Path team says, “The webinar... [Read more]

Final Reminder- ‘How To Create Killer Marketing Content’ Business 2 Community Webinar 2.00 pm ET

This is a reminder for Business 2 Community’ webinar on content creation.  Business 2 Community is hosting a webinar with Linda West & Leo Marle on Wednesday, July 23 at 2.00 pm ET. The topic of the webinar is “How To Create Killer Marketing Content”. The ‘Business 2 Community’ team says, “This session will cover: Identifying... [Read more]

‘LinkedIn Buys B2B Marketing Firm Bizo for $175 Million’ – ‘Mashable’

Todd Wasserman says, “LinkedIn on Tuesday announced it is buying Bizo, a B2B marketing firm, for about $175 million. The transaction is a combination of 10% stock and 90% cash. It is expected to close in the third quarter. Formed in 2008, Bizo provides software and services that let B2B customers reach their target audiences online within professional... [Read more]