Wednesday, July 30, 2014
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‘6 Tips to Creating an Ideal Landing Page’ – VerticalResponse Blog

Barney Garcia say, “Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Follow these tips and best practices the create the ideal landing page for your... [Read more]

‘Real-Time, Automated Email List Cleaning’ – ‘Website Magazine’ Article

Pete Prestipino says, “One of the most dangerous things you can do to your email list is to not engage in regular purges of inactive or non-responsive recipients. Failing to clear out the non-clickers and dead addresses results not only in low performance metrics from a marketing standpoint, but the poor deliverability rates you likely experience... [Read more]

‘Why B2B Sales Leads Don’t Convert’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn’t close qualified leads, according to a recent report from Demand Metric and Showpad. Beyond price, other frequently cited reasons for failing to close sales include failure of the sales team to perform (35% of survey respondents),... [Read more]

If you think OptimizePress is great, but expensive, try this #ad

There’s a new WordPress theme marketers are finding just right for building a marketing site: Cotton WordPress theme. This new theme is not only easy to use to build a professional-looking site, it also: • Helps you engage your visitors in that crucial 30- second time window when they decide to go or stay • Loads very fast, further increasing... [Read more]

‘The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content’ – HubSpot

Connor Sullivan says, “There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You’ve seen the data – you know that if you publish more, you’ll start to see more and more results. But not all blog posts... [Read more]

‘Dead On Inbox Arrival: Study Shows Purchased Email Lists Aren’t Worth A Dime’ – ‘Marketing Land’ Article

Greg Finn says, “There are plenty of reasons why you shouldn’t be purchasing email lists for your marketing efforts, like the whole legality of it. Besides the Federal violation and potential fine, a recent study from email marketing provider, MailChimp showed that scraped, stolen, purchases or rented lists simply don’t work. Using data... [Read more]

‘Here’s Why Social Media Marketing Is Big Business’ – ‘Business 2 Community’ Article

Ryan Connors says, “Marketing technology bandwagons are a great thing, especially when businesses can get in front of them. From the first companies in the 90’s Dot-Com boom to the first campaign on Pinterest, there’s a huge value in going into uncharted marketing territories with a vision. That vision, extended to all marketing mediums,... [Read more]

How to sell WSOs for a living #ad

You may have bought Warrior Special Offers (WSOs); we have. If you haven’t, you may want to consider getting familiar with the WSO process. Especially, using it as a sales tool for your own products. On the Warrior Forum, you can offer a product to other people interested in internet marketing. The WSO offers get a lot of attention, and many... [Read more]

‘How to grow your international sales using personalisation’ – ‘Econsultancy’ Blog

Ian McCaig says, “Unlocking international or cross-border sales has never been as lucrative as it is today. Historically, shipping costs, lack of trust and limited information were factors in preventing growth in trade but now cross-border shopping is estimated to be worth $105bn. While this is a huge growth area for ecommerce businesses, several... [Read more]

‘Twitter Shares Soar on a Surprise Profit and Strong User Growth’ – ‘Mashable’

Jason Abbruzzese says, “Twitter bounced back from a rough start to 2014 with a second-quarter earnings report that showed a surprise profit and user growth that beat expectations. Second-quarter earnings of $312 million in revenues and a profit of $0.02 per share beat analysts’ expectations, which forecast revenue of $283 million and a loss... [Read more]

‘Announcing: A New Resource for Those Who Need Great Content’ – ‘Copyblogger’ Blog

Sonia Simone says, “It’s a common wisecrack around the Copyblogger virtual office. This whole content marketing thing would be a lot simpler if someone else would just write all the content. Whether you’re a writer or not, it’s just a fact that a solid content marketing strategy needs lots and lots of words. Well-crafted, interesting words,... [Read more]

‘Email Marketing: How a B2B company lifted conversion 200% with personalized email messages’ – MarketingSherpa Case Study

Courtney Eckerle says, “Overcoming the digital disconnect between the legal space and technology is the mission of The Expert Institute, a New York City-based legal service platform startup. To help combat this challenge, the marketing team wanted to put a name and face to brand communications.By instituting a monthly email series from the vice... [Read more]