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Thursday, May 7, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘Google Says Mobile Search Volumes Pass Desktop, More Effective For App Discovery’ – ‘Marketing Land’ Article

Greg Sterling says, “In a blog post today Google reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google declined to provide more color or detail beyond this statement — other than that “mobile” here means smartphones only. While there have been many conference... [Read more]

‘The Top-Rated SEO Tools by Marketers’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Which search engine optimization tools are marketers’ favorites? To find out, G2 Crowd recently examined 310 in-depth evaluations of SEO tools written on its software review platform by business and marketing professionals. The researchers ranked the tools based on customer satisfaction scores as well as the size of their... [Read more]

‘How Crazy Egg Tripled Their Email List and Increased Brand Loyalty’ – Aweber Blog

Kristen Dunleavy says, “When Kathryn Aragon began her role as content manager at analytics company Crazy Eggtwo years ago, she faced a big problem: Crazy Egg’s email subscribers weren’t happy about getting emails every day. Their irritation turned into a negative brand perception that needed to change – and fast. Crazy Egg’s blog, The... [Read more]

Niche Site Revolution builds authority (Price rises tonight) #ad

Shane Paxton struggled for 5 long years to get his marketing business into the black and supporting his family. As he looked at his situation and the scant success he had, he realized that the difference between his site and his top competitors was the level of authority. Sites the search engines (chiefly, Google) consider “authority sites”... [Read more]

‘How to Bring Trust and Credibility to Your Website’ – Content Marketing Institute

Dianna Huff says, “What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of your visitors to leave? And, what if I told you that this same piece of content was deemed a “must have” or “very important” to 90% of buyers who need it to move forward with an inquiry,... [Read more]

‘The 4 Essentials to Building Your Brand on Social Media’ – ‘Entrepreneur’ Blog

Aaron Agius says, “Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority — and one of the best ways to build that is... [Read more]

‘Social Media Marketing: How Lilly Pulitzer, Kahlua and Neiman Marcus use brand influencers’ – MarketingSherpa Blog

Courtney Eckerle says, “Customers have long been wary of content sponsored by brands. This is probably because marketers have been trying to sneak it past them for years — the notorious “Sponsored Content” label, buried at the bottom in tiny font. The marketers from Lilly Pulitzer, Kahlua and Neiman Marcus — which have all been previously... [Read more]

‘Button Boost: How to Label and Design High-Converting Buttons’ – ‘Copyblogger’ Blog

Rainmaker team says, “Your website visitor hovers over your button, deciding whether or not to click. It’s the moment of truth! There’s a lot more to creating a high-converting button than simply getting the design right. Whether or not that button gets clicked depends on the button label, the text around the button, and even the content... [Read more]

‘Microsoft targets deceptive ads with SmartScreen Filter update’ – ‘Econsultancy’ Blog

Patricio Robles says, “Deceptive ads that attempt to trick users are a drag for consumers and typically don’t do publishers any long-term favours either. But they could become an even bigger liability for publishers thanks to a new feature Microsoft is adding to Internet Explorer. Starting today, Internet Explorer’s SmartScreen Filter... [Read more]

‘Periscope co-founder: Piracy standards don’t work for live video’ – ‘Mashable’

Christina Warren says, “Periscope co-founder Kayvon Beykpour was at TechCrunch Disrupt Tuesday, talking about his app, Android and of course, the Pacquiao-Mayweather fight. TechCrunch’s Sarah Lane opened the interview by asking Beykpour about the much-discussed Periscoping of the “fight of the century,” as well as the larger... [Read more]

‘3 Sales Closing Techniques, and Why They Work’ – HubSpot

Adam Wiggins says, “Closing. The make or break moment in sales. The final verdict that determines whether or not your efforts will amount to anything at all. It’s natural to feel apprehensive about it at first. However, were it not for that feeling of danger, there wouldn’t be so satisfying a thrill upon successfully closing a sale... [Read more]

‘5 Ways to Make Your Online Ads More Clickable’ – ‘Entrepreneur’ Blog

Ted Prodromou says, “We’ve all seen ads that grab our attention. But we’ve also seen ads that leave us speechless, wondering what the heck the advertiser was trying to accomplish. So how can you create text and banner ads on LinkedIn that attract your target audience? It starts with writing effective headlines. The key to writing successful... [Read more]