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Wednesday, October 22, 2014
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘The Multiscreen, Multitasking Consumer’ eMarketer Webinar November 6

eMarketer team says, “The webinar will address these key questions: How are marketers addressing multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?”. Webinar Details Organizer:... [Read more]

‘The importance of data to display advertising’ – ‘Experian Marketing Forward’ Blog

Colin Grieves says, “With consumers now more digitally engaged than ever before, there is a greater need for marketers to carefully consider their approaches to display media in order to reach customers with effective personalised messages. This is true across all channels, none more so than digital display advertising. To build the most effective... [Read more]

‘Take Your Content Sharing Capabilities to the Next Level’ – ‘Website Magazine’ Article

Derek S. says, “For information publishers there are two objectives that sit above all others: create excellent content and continuously expand your reach. To help publishers achieve their objective of expanding their reach, AddThis offers many tools designed to help publishers garner as much visibility as possible. AddThis, a content sharing... [Read more]

‘Seven Skills Marketers Need to Succeed [Infographic]‘ – ‘MarketingProfs’ Blog

Verónica Maria Jarski says, “What are the most important skills that a marketer needs? The following infographic by Formstack highlights seven skills that companies expect from their marketers. The ability to understand data ranks high on the list. “Research predicts a shortfall of up to 1.5 million data-savvy managers by 2018,”... [Read more]

‘Everything You Ever Wanted To Know About Marketing Clouds’ – Forrester

Corinne Munchbach says, “Today, my co-author Rusty Warner and I published the first-ever Forrester Wave: Enterprise Marketing Software Suites, Q4 2014. Or, as they are popularly referred to, the “marketing clouds.” The evaluation looked at the eight vendors vying to convince marketers of their ability to provide an integrated portfolio of... [Read more]

‘Apple Pay: The Real-World Test’ – ‘Mashable’

Pete Pachal says, “It’s finally here: Apple Pay arrived on Monday as part of iOS 8.1, which turns the iPhone 6 and iPhone 6 Plus into mobile payment machines. Just install the update, add a credit card to Passbook, and you’re good to start buying stuff with your iPhone. At least that’s the theory, but is it really that convenient?... [Read more]

‘How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy’ – ‘Marketing Land’ Article

Jim Yu says, “Panda “4.1″ – another iteration of Google’s algorithm aimed at low-quality web content — hit on September 25, and some brands saw upward of a 90 percent loss in their organic search footprint, according to initial research conducted at BrightEdge. In this post, we’ll go over the latest Panda iteration, and what it... [Read more]

’23 Types of Lead Gen Content to Put Behind Your Landing Pages’ – HubSpot

Lindsay Kolowich says, “What does being in a “content rut” mean to you? Perhaps the words “content rut” remind of those times you find yourself with writer’s block and can’t think of fresh topic ideas. (We’ve all been there.) Or maybe it makes you think of those days or weeks — or even (shudder)... [Read more]

‘Marissa Mayer’s New Plan For Yahoo Looks A Lot Like Her Old Plan For Yahoo’ – ‘ReadWrite’

Selena Larson says, “Yahoo CEO Marissa Mayer has spent close to two and a half years at the helm without articulating any particularly clear strategy for revitalizing the hodgepodge of a Web company. Now, pressured by activist shareholders who want her to cut costs and send its Alibaba-IPO windfall back to investors, Mayer has basically announced... [Read more]

‘7 Tips for Growing Your Email List in a Time Crunch’ – Aweber Blog

Monica Montesa says, “Building a strong, quality email list and executing a consistently successful email marketing campaign often takes time — especially if you’re just starting out. But that isn’t always comforting to those who want immediate results. While many different factors influence a person’s decision to sign up for an email list... [Read more]

‘The value of analytics and data’ – MarketingSherpa Article

Daniel Burstein says, “Analytics. Big data. Accountability. Are these just buzzwords, or are they part of an advanced measurement program worth investing in? To help answer that question and give you the information to help secure a budget to make your own measurement investments, we explore data from 2,472 marketers in this ecommerce chart“. The... [Read more]

‘Penguin 3.0: what’s it all about?’ – ‘Econsultancy’ Blog

Graham Charlton says, “Over the weekend Google released its latest Penguin update, the first in more than a year.  This follows a recent update to Panda, which took aim at thin content and aggregator sites. I asked Stephen Kenwright, head of search at Branded3, about the aims and impact of this latest update”. Penguin 3.0: what’s it all... [Read more]