Friday, August 1, 2014
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‘Guest Blogging is (Really) Dead! 4 Things to Do Instead’ – VerticalResponse Blog

Chipper Nicodemus say, “It wasn`t too long ago, (a year or so) that nearly everyone working in the field of search engine optimization (SEO) would suggest using “high quality” guest blogging as part of a link buildingstrategy. Well, in January of this year, Matt Cutts, Head of Webspam at Google, put a dagger in the heart of guest bloggers,... [Read more]

’3 Mobile Search Warnings Google Still Needs To Add’ – ‘Marketing Land’ Article

Bryson Meunier says, “No one applauded louder than I did when Google introduced their warning in search results forfaulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results... [Read more]

‘Why birthday emails should be a part of every marketer’s program’ – ‘Experian Marketing Forward’ Blog

Elaine Yavorcik says, “On the day of your birthday you may expect the dozens of happy birthday texts, calls and Facebook messages from your friends and family. What you may not expect, are the many personalized birthday emails and offers you receive from your favorite brands. Because birthday emails are inherently sentimental and delightful to... [Read more]

‘9 Crucial Tools for Web Designers’ – ‘Website Magazine’ Article

Erez Zundy says, “Most companies spend thousands (and thousands) of dollars looking to give their Web designers the tools they need to do their jobs efficiently and successfully, but are they spending their money on the right tools? There are some staples in every designer’s toolbox that should stay and some others that deserve a first... [Read more]

‘Google My Business: What You Need to Know’ – Web Marketing Today

Kunle Campbell says, “On June 11, Google Places became Google My Business. More than an exercise in rebranding, the name change heralded several important changes. Google+ integration has been improved. Google My Business (GMB) has been integrated with Google+ Local, the business listing that used to appear for local”. Google My Business: What... [Read more]

‘Inbound Marketing: How Infochimps grew its database 94% in one year’ – MarketingSherpa Case Study

Courtney Eckerle says, “All of the content Infochimps had prior to this inbound marketing funnel transformation “wasn’t really relative anymore. We started, really, from scratch,” Amanda McGuckin Hager, Director of Marketing, Infochimps, said. “They specifically brought me in and said, ‘This is what we have. This... [Read more]

‘Why Responsive Design Does Not Care About Your Customers’ – ‘MarketingExperiments’ Blog

John Tackett says, “Responsive design, like any new technology or technique, does not necessarily increase conversion. This is because when practicing Web optimization, you are not simply optimizing a design; you are optimizing a customer’s thought sequence. In this experiment, we discovered the impact responsive design has on friction experienced... [Read more]

‘Guide To Optimizing Client Sites 2014’ – ‘SEO Book’ Blog

Peterd says, “For those new to optimizing clients sites, or those seeking a refresher, we thought we’d put together a guide to step you through it, along with some selected deeper reading on each topic area. Every SEO has different ways of doing things, but we’ll cover the aspects that you’ll find common to most client projects. Few Rules The... [Read more]

‘Mobile Is Not Yet Delivering On Its Marketing Promise’ – ‘The Forrester Blog’

Tracy Stokes says, “Is this the long-awaited year of mobile? Last week, Facebook announced that its quarterly profits had more than doubled, driven in large part by mobile; 62% of Facebook’s ad revenue now comes from advertising on mobile devices. Forrester forecasts that mobile will be the fastest-growing digital marketing category in 2014,... [Read more]

‘Does Customer Service Actually Work on Twitter?’ – HubSpot

Lane Sutton says, “Today, people expect a lot of brands on social media – studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. That’s an incredibly demanding turnaround time, especially if you’ve got a lot of other things on your plate. The good news is, companies... [Read more]

‘How to breathe new life into old content’ – ‘Econsultancy’ Blog

Danny Chadburn says, “In early 2011 I put together a simple video for a friend’s band for a song they made referencing a certain (lonely) dictator. It was uploaded to YouTube and had been seen by a handful of people; however on December 17 that year the viewing figures suddenly skyrocketed. The despot in question had died, and I was the... [Read more]

‘LibreOffice 4.3: The best open-source office suite gets better’ – ‘ZDNet’ Blog

Steven J. Vaughan-Nichols says, “Ever since LibreOffice split off from the troubled OpenOffice in 2010, this open-source office suite has gotten better and better. With this new release from The Document Foundation, LibreOffice 4.3 has established itself as the best non-Microsoft office suite. The new LibreOffice 4.3 brings many new useful... [Read more]