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Tuesday, June 30, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘3 Tips To Help You Get Your July 4th Email Opened’ – Aweber Blog

Monica Montesa says, “Barbecues. Beach trips. Stand-still traffic. Fireworks. As the U.S. prepares to celebrate another year of independence, there’s another holiday trend Americans can expect to look forward to: July 4th-themed emails. Whether you plan to host a huge sale, offer exclusive discounts or simply take an Independence Day spin on... [Read more]

‘Five Ways to Use Location-Based Marketing Right Now’ – ‘MarketingProfs’ Blog

JD Nyland says, “Location data is everywhere. It’s embedded in the photos we share, the GPS-enabled apps we use, and the online transactions we make. And, today, users are more willing than ever to share location data with brands in exchange for more personalized content and tailored promotions. That’s really the idea and the promise... [Read more]

‘Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Business’ – ‘Marketing Land’ Article

Danny Sullivan says, “Think search advertising is boring, and that it’s all about programmatic and display these days? Microsoft’s move today to dispose of its display business but keep search shows how powerful and unique search remains. As announced today, Microsoft is ridding itself of its display ad sales business. That’s something it... [Read more]

‘Email Marketing for Nonprofits: Communicating value proposition’ – MarketingSherpa Blog

Jessica Lorenz says, “We generally think of only companies or campaigns having value propositions. For nonprofit companies, communicating the value proposition effectively is necessary for survival. There is a value prop behind every action, including each email sent — why should people read your entire email or click through to a landing page?... [Read more]

‘The Importance of Customer Centricity in Evolving A/B Testing’ – ‘MarketingExperiments’ Blog

Kayla Cobb says, “When we talk about A/B testing, we often think about it on a test-by-test basis. While this singular focus is beneficial, it overlooks testing’s role as an ongoing system for optimization. At MarketingSherpa Email Summit 2015, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Lauren Wagner, Senior... [Read more]

‘How Steve Scott Makes $30,000 Per Month Publishing Kindle Books’ – ‘Copyblogger’ Blog

Rainmaker team says, “Most Authorpreneurs earn their living from speaking gigs, consulting businesses, and other indirect sources. Rarely does one make the vast majority of their income directly from the sale of their books. Steve Scott is different. Steve earns a great living selling digital books on Amazon’s Kindle platform … to the tune... [Read more]

‘How to Answer 11 Common Marketing Questions Using Analytics’ – HubSpot

Rachel Sprung says, “When it comes time to assess your marketing efforts, it’s not uncommon for you to run into a ton of questions. How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it? And what about your email marketing efforts? How are those stacking up against... [Read more]

‘Controversial Conversation Starters for Your Blog’ – ‘Business.com’ Blog

Kristen Vanstrom says, “In the world of internet blah, everyone wants to know the secret to viral content. How do you spike your blog traffic with just one or two incredible posts? That’s what we all want, right? If you’re a blogger, you know the worth of steady traffic. Great traffic can take you from hobby blogger to career blogger.... [Read more]

‘Announcing Forrester’s 2015 B2B Commerce Suites Wave’ – Forrester

Peter Sheldon says, “Twenty months have passed since Forrester last published our Wave evaluation of the leading B2B commerce suite vendors. During that time much has changed. B2B eCommerce transactions in the US have grown 40% from $559b in 2013 to reach an estimated $780b by the end of 2015. Furthermore, 74% of B2B buyers now research and 30%... [Read more]

‘How to Rid Your Website of Six Common Google Analytics Headaches’ – MOZ Blog

Amanda King says, “I’ve been in and out of Google Analytics (GA) for the past five or so years agency-side. I’ve seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords not-so-subtly phased out of the free platform. Analytics has been a focus of mine... [Read more]

‘12 elements of a user-friendly blog page’ – ‘Econsultancy’ Blog

Jack Simpson says, “With high quality content playing an increasingly important part in search rankings, blogging has become a key part of almost any company’s marketing strategy.   But writing interesting content is not enough in itself. You might have the best article in the world, but if it isn’t presented in a user-friendly format then... [Read more]

‘Launching a New Product? These 5 Tips Will Get You the Testimonials You Need’ – ‘Copyblogger’ Blog

Demian Farnworth says, “Take a moment to try this thought experiment … At what point in your life did you look at your birth certificate to confirm that you were indeed born on the day that your parents said you were born? For most people, the answer is never. You simply took your parents’ word. Because you trusted them. Your parents hopefully... [Read more]