Wednesday, August 27, 2014
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‘How to Close the Gap Between Sales and Marketing’ – ‘MarketingProfs’ Blog

David Meerman Scott says, “Portions of this article excerpted from The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, published by Wiley. In my days as vice-president of marketing at several technology companies, I distinctly remember how difficult... [Read more]

‘Twitter Expands Ads To 12 More Non-US Markets’ – ‘Marketing Land’ Article

Greg Sterling says, “Twitter announced that it was expanding its advertising offerings to Portugal and 11 countries in Eastern and Central Europe. Those include: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine. According to the company advertising on Twitter... [Read more]

‘Email & Pinterest the Perfect Social Combo’ – ‘Website Magazine’ Article

Pete Prestipino says, “With 70 million users as of July 2014, Pinterest has become very important to social media marketers. While end-users love the platform for its ability to inspire (and organize), digital businesses are turning to Pinterest as a way to sell more products and more often and the network is releasing advertising and analytics... [Read more]

WordBotic – New Technology For Fast Content Creation #ad

Lina Trivedi has just released new software (called WordBotic) that will help you write articles and posts in only 10% of the time it used to take. You create the outline of the article (or even of a book) by simply filling in blanks in the questionnaire this web-based software presents. Then it fills in the content for you. Then you simply review... [Read more]

’8 Clever Ways to Triple Your Content Output (and Traffic)’ – HubSpot

Justin Mares says, “We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Unfortunately, the sudden flood rarely happens. Too often, our ideal customers don’t find the content we release on our blogs. Why? We hit “publish”... [Read more]

‘The Essential Digital Marketing Strategy: Local Search Engine Optimization’ – ‘Business 2 Community’ Article

B2C team says, “Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate. Eighteen percent of local searches on a smartphone lead to a purchase within a day, compared to just 7% of non-local searches. Local searchers are... [Read more]

’8 Closing Phrases That Seal a Sales Deal’ – HubSpot

Emma Snider says, “The prospect understands the product’s pros and cons. They have a problem, and they know the product could solve it for them. The budget is good to go and the time is right. Now all that’s left to do is close the deal. This is the moment at which a rep will discover whether their efforts will pay off, or if they were for... [Read more]

‘Facebook Cracks Down on Clickbait, But Don’t Expect Your News Feed to Change’ – ‘Mashable’

Jason Abbruzzese says, “Facebook’s pitch on its News Feed rankings has been consistent: It wants you to be on Facebook, therefore it is in the company’s best interest to make the content you see on the site as good as possible. That is the general rationale that emerged after Facebook announced on Tuesday that it would begin to factor... [Read more]

‘Display retargeting 101: a handy guide to the buzziest ads on the internet’ – ‘Econsultancy’ Blog

Pratik Dholakiya says, “Retargeting relies fundamentally on collecting user data and applying it intelligently to expedite conversions. This post looks at the case for retargeting, the working behind it, and how to design ads”. Display retargeting 101: a handy guide to the buzziest ads on the internet ‘Econsultancy’ Blog  [Read more]

New Bonuses Available for popular Zamurai PBN Blueprint #ad

Tuesday, the first day it was available, over 500 people invested in Joshua Zamora‘s Zamurai PBN Blueprint, an impressive accomplishment for Zamora. The basic training, itself, is mostly responsible for that success. It shows us how to improve our rank in the search engine results by building a PBN (Private Blog Network) that leads people and... [Read more]