Friday, April 25, 2014
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‘Hidden Value: What buried treasure are you ignoring in your marketing?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Hidden Value: What buried treasure are you ignoring in your marketing?”. Daniel Burstein says, “Earth Day was Tuesday, which is a great time to remind you that it isn’t eco-friendly to use disposable plastic water bottles. What if you carried a reusable bottle with you everywhere instead? This... [Read more]

‘4 Big Tips for More Email Clicks’ – VerticalResponse Blog

The latest VerticalResponse blog post is titled “4 Big Tips for More Email Clicks”. Yael Grauer says, “You`re sending your emails, checking your stats; everything is clicking along for your email marketing. But wait, no, things aren`t clicking along; in fact, your clicks seem low compared to the number of people who opened your email.... [Read more]

‘Localize Marketing Campaigns to Get ROI on Global Events’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Localize Marketing Campaigns to Get ROI on Global Events”. Liz Elting says, “Olympic memories are forever, and for most people involved in the games, they’ve been a lifetime in the making—not just for the athletes, but also for their families and inner circles who have watched and... [Read more]

‘How to Rebrand or Rebuild a Website that is SEO-Ready’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “How to Rebrand or Rebuild a Website that is SEO-Ready”. Jason Squardo says, “Rebrand and rebuild; for some businesses, those are the keys to moving forward both financially and digitally. But tearing down an established digital presence and domain name can have massive impacts on search... [Read more]

‘Which Email Marketing Strategy Should You Choose’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?”. Sean D’souza says, “Let’s say you’re at Alfredo’s. Alfredo’s is your favorite Italian restaurant and you’ve been yearning all week for this lasagna. You sit down, chomp a mouthful, then another... [Read more]

‘2014 Inbound Marketing Trends’ – MOZ Blog

The latest MOZ blog post is titled “2014 Inbound Marketing Trends”. Kurtis Bohrnstedt says, “It’s no secret that 2014 holds several promising opportunities for inbound marketers. The industry is projected to see a lot of continued growth aided by increased budgets for the year. Earlier this year, Cyrus wrote a post announcing the Moz... [Read more]

‘How to Grow Your Email List the Right Way [Video]‘ – HubSpot

The latest article on HubSpot blog is titled “How to Grow Your Email List the Right Way [Video]“. Ginny Soskey says, “Sometimes, it’s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a... [Read more]

‘The Great Debate: Responsive or Optimized?’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “The Great Debate: Responsive or Optimized?”. Amberly Dressler says, “Responsive Web design is a hot topic, but is it the only way to go? Nearly 20 design and user experience experts were asked to choose between responsive Web design or mobile optimized, defend their vote, explain... [Read more]

Download: Tableau’s ’3 Ways to Measure Social Media Like a Genius’ Guide

Tableau has released a free guide titled “3 Ways to Measure Social Media Like a Genius”. The Tableau team says, “Tired of looking at the same old social media metrics from Facebook and Twitter? Ready to wow your customers, prospects and bosses with a brand new way of visualizing, exploring and measuring social media ROI? Check out... [Read more]

‘10 Types of Images to Boost Your Social Media Engagement’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “10 Types of Images to Boost Your Social Media Engagement”. Bob Cargill says, “As a writer by trade, it’s not easy for me to utter these words, but I’m not going to lie: On social media, a picture is worth a thousand words. It’s true. Content may be king, but visuals rule.... [Read more]

‘What Would Happen If Google Really Did Kill Google+?’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “What Would Happen If Google Really Did Kill Google+?”. Danny Sullivan says, “Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There... [Read more]

‘Six Reasons Why Brands Fail at Social Media’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Six Reasons Why Brands Fail at Social Media”. Joakim Nilsson says, “Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time. Rule number one to avoid common pitfalls with... [Read more]