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Tuesday, April 28, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘Email Marketing: Improve subject lines in 7 steps by using the right words, in the right order’ – ‘MarketingExperiments’ Blog

Selena Blue says, “It can be easy to overlook the importance of a subject line when crafting an email. After all, it’s just one line. The email itself is where most of the magic happens. However, without an effective subject line, only the most motivated customers will open your email to see what’s inside. In a recent MarketingExperiments... [Read more]

‘Unlock your cross-channel marketing potential’ – ‘Experian Marketing Forward’ Blog

Bill Tancer says, “In last week’s webinar I went over some of the results of the Digital Marketer survey to discuss what marketers could learn from the findings. Most importantly we found that the biggest challenges to cross-channel marketing are also the biggest opportunities for unlocking cross-channel marketing potential. The data shows... [Read more]

‘9 Highly Reputable Resources for Compelling Marketing Stats’ – HubSpot

Bill Faeth says, “If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics... [Read more]

Precisely target your Facebook ads for higher profits #ad

If you’re using software to help you with your Facebook targeting – or if you’re thinking about it – you need to read this right now: Targeting your ads is key to a profitable Facebook campaign. You can select who should see your ads. If you know the keywords people are using when they search for your niche and product category,... [Read more]

‘Why The Rich May Be Last To The Mobile Commerce Future’ – ‘ReadWrite’

Matt Asay says, “Mobile commerce is booming. Indeed, according to Forrester’s estimates, by 2018, mobile commerce (excluding travel/food services) will exceed 53% of US online sales. But in a striking reversal to the norm, wherein the rich get access to the future first, mobile commerce is thriving first with the comparatively poor. This suggests... [Read more]

‘3 Different Types of Bounce Rates You Should Know’ by John Chow

Chow says, “Often we hear about bounce rate and how it affects our bottom line. For those of you NOT aware of bounce rate, here’s a quick definition from Google: “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” A high bounce... [Read more]

‘Social ROI: how to measure the value of social media’ – ‘Econsultancy’ Blog

Celina Burnett says, “Marketers are investing more in social media yet many are struggling to effectively measure the business value of their activity. The volume and real-time nature of social media metrics, as well as the multitude of analytics tools available, is overwhelming and can make social media simultaneously the most measurable channel... [Read more]

SEO Enigma has been reloaded (updated with latest tips) #ad

Jon Shawcross has been an SEO specialist for years. He runs an international SEO company called Onvizi. In his work he has learned more than a little about SEO, and now in SEO Enigma Reloaded he is sharing that wisdom with you. He starts by clarifying the truth about SEO: there’s no magic bullet, no substitute for the careful work of positioning... [Read more]

‘How to Create Easy, Yet Actionable, Content Marketing Personas’ – Content Marketing Institute

Jodi Harris says, “Like all content marketers, you are probably crunched on time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those “nice-to-have” tools that will be abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize... [Read more]

‘Facebook Messenger gets in your face, rolls out video chat’ – ‘Mashable’

JP Mangalindan says, “Get ready, Messenger users: Facebook’s popular app is about to get a whole lot more in your face. Facebook announced on Monday a new iOS and Android update for Messenger that brings the ability to video chat other users. The feature is coming to 18 markets around the globe at first, including the U.K., France, Greece,... [Read more]

‘The Print Magazine Hoax: 10 Overlooked Lessons on Writing Great Content’ – ‘Copyblogger’ Blog

Demian Farnworth says, “Fans of the Internet love to mock print magazines. They love to gloat and preen as the gate to Big Media’s kingdom has been thrown open — and the gatekeepers are torn from their thrones and tossed in the moat (the pockets of their blazers stuffed with rocks). We watch from a distance as the city burns to the ground.... [Read more]

‘​The 3 Most Common SEO Problems on Listings Sites’ – MOZ Blog

Dominic Woodman says, “Listings sites have a very specific set of search problems that you don’t run into everywhere else. In the day I’m one of Distilled’s analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I thought I’d cover the three search problems with listings sites that... [Read more]