Thursday, July 24, 2014
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‘Has Google Penalized Your Website? SEO Can Help’ – ‘MarketingProfs’ Blog

Joe Chierotti says, “Search engine optimization is a burgeoning industry that continues to experience a fast rise in popularity—due, in large part, to an enthusiastic effort by Google engineers to create more relevant and organic search results for users. With constant updates and tweaks to its algorithms, Google is attempting to improve how... [Read more]

‘Email Deliverability: 4 Horrible Myths On The Rise’ – ‘Marketing Land’ Article

Tom Sather says, “As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,” insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word “free” in all caps are oldies, but still goodies. Here are some other myths I hear more... [Read more]

‘Bad Advice Time: Let an Intern Do Your Social Media Marketing’ – ‘Business 2 Community’ Article

Margie Clayman says, “Often times, when a company decides that they need to begin engaging in social media marketing, the first question is, “OK, so who is going to implement that?” The idea of hiring someone just to run social media marketing efforts can seem pretty intimidating, especially because so many companies are convinced these days... [Read more]

Sales Automation Engine builds your sales funnel automatically #ad

Bertus Engelbrecht is releasing his latest product today, his Sales Automation Engine. This WordPress plugin creates automated sales funnels on any of your WordPress sites in just a few clicks. In fact, it: • Creates a professional squeeze page with a free report • Creates a one-time offer for a high-quality niche product • Creates... [Read more]

‘Strategic Thinking: Social Media + Social Business Strategy’ Business 2 Community Webinar July 29

Business 2 Community is hosting a webinar Tuesday, July 29 at 2.00 pm ET. The topic of the webinar is “Strategic Thinking: Social Media + Social Business Strategy”. The ‘Business 2 Community’ team says, “You will learn: Fundamentals of a strong global social strategy How to activate & instill a social business culture from... [Read more]

‘7 Charts With All You Need to Know About Facebook’s Blowout Q2 Earnings’ – ‘Mashable’

Kurt Wagner says, “Facebook has earned a reputation for delivering the goods on earnings day, and Wednesday was no exception. The social giant reported record totals for revenue, profits and user figures across the board on Wednesday, beating Wall Street estimates on a day when company stock rose nearly 3%. The new numbers show that despite more... [Read more]

‘A Lot Of People Still Use Facebook A Lot’ – ‘ReadWrite’

Selena Larson says, “People in the U.S. now spend 40 minutes per day on Facebook, CEO Mark Zuckerberg said on the company’s Q2 earnings call on Wednesday. He qualified that statement by saying people spend about nine hours total on digital media, mobile use and television included. But 40 minutes is still four percent of your waking hours”. A... [Read more]

Free eClass: “Press Release Secrets”; Simon Greenhalgh & Steve Benn #ad

Free eClass: “Press Release Secrets”; Simon Greenhalgh & Steve Benn #ad In preparation for their new product being released today, Simon Greenhalgh [Read more]

‘Privacy and personalization: a marketer’s Catch-22′ – ‘Econsultancy’ Blog

Rachel Serpa says, “Coined in Joseph Heller’s classic satirical novel of the same name, ‘Catch-22′ is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances. In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation... [Read more]

‘Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines’ – MOZ Blog

Rand Fishkin says, “Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google’s Quality Guidelines. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott’s) include sites and links that... [Read more]

‘How to Market Your Freelance Business Without Feeling Like an Impostor’ – ‘Copyblogger’ Blog

Samar Owais says, “You’ve felt it, haven’t you? That sick feeling clawing at your stomach every time you think about marketing your freelance business. You’re worried you won’t be able to convince prospective clients you’re the right person for the job — that you’re the answer to their problems. You may still feel like an impostor... [Read more]

‘Customer-centric Marketing: How New England Biolabs increased time spent on site more than 74%’ – MarketingSherpa Case Study

Allison Banko says, “We all outgrow things. As we grow and mature, things that once worked for us before may or may not still be a fit for us now. The same can be said for our organizations as they, too, evolve.New England Biolabs’ growing pain came in the form of its website. To adapt, the company implemented a redesign effort driven by... [Read more]