Latest News

Customer Data Platforms (CDPs) unify data from multiple sources to create a comprehensive view of each customer. This enables personalized, consistent interactions across channels, improving customer experiences and marketing effectiveness. MarTech contributor Greg Krehbiel has published an article featuring 12 ways to use customer data platforms. He... [Read more]

Generative AI transforms marketing by creating tailored content, from text to visuals, that resonates with target audiences. It enhances creativity and efficiency, allowing brands to produce personalized campaigns at scale. MarTech has published ‘A marketer’s guide to implementing generative AI’. Nicole Greene says, “Eight out of... [Read more]

Content Marketing Institute has published a new ebook ‘Content Marketing Writing Secrets: Better, Stronger, Faster’. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts into polished content that keeps audiences... [Read more]

Today’s DropServe Workshop may be your last chance to see the complete DropServe system in action before the doors close tomorrow midnight. Live training begins this Friday for people who sign up for the DropServe system. If you’re an eCommerce seller who is feeling stuck, overwhelmed, or just ready for a change, you can’t afford... [Read more]

This is a reminder for the Adweek webinar to be held on October 31, 2024. In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions. Adweek is hosting a webinar... [Read more]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Claude’s AI Update is Mindblowing!! Computer Control + Sonnet 3.5 (New)’. The video covers the following: Claude’s new update. AI... [Read more]

AI is revolutionizing marketing by enabling personalized customer experiences and automating data-driven decision-making. It empowers brands to predict trends, optimize campaigns, and engage audiences with unprecedented precision. HubSpot contributor Kolawole Samuel Adebayo has published an article featuring six myths about AI. He says, “Over... [Read more]

Explaindio Elements is the world’s most powerful – yet easiest to use – animated video maker, with the most engaging templates. All it takes is 3 steps to make incredible animated videos with Explaindio Elements. Step 1: Select scene templates and swipe them into place. Step 2: Customize hotspots with your own text, image, or video. Step... [Read more]

This is a reminder for the MarketingProfs webinar to be held on October 31, 2024. B2B marketing strategies focus on building long-term relationships through personalized communication and value-driven content. Effective strategies include leveraging account-based marketing, networking, and optimizing digital channels to target decision-makers and enhance... [Read more]

Using images in emails captures attention, making messages more engaging and memorable. Visuals enhance storytelling, increase click-through rates, and help convey complex information quickly and effectively. MarTech contributor Natalie Jackson has published an article featuring useful information on when and how to use images in B2B emails. She says,... [Read more]

In today’s digital-first world, the demand for high-quality, personalized content is at an all-time high. Generative AI enables marketers to produce vast amounts of content with unprecedented speed and precision. Content Marketing Institute has made available a replay of its webinar on ‘Navigating content abundance: The future of marketing with... [Read more]

The generational divide on social media is evident, with younger generations favoring platforms like TikTok and Instagram, while older generations prefer Facebook and LinkedIn. This split influences content styles and engagement trends, as each generation brings unique expectations and preferences to digital interactions. Convince & Convert has... [Read more]