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Sunday, December 21, 2014
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘The 4 Most Important Pages on Your Website’ – HubSpot

Neil Patel says, “Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions. I’m all about low hanging fruit; about undertaking the easiest tasks that will have... [Read more]

‘10 Most Common SEO Pitfalls’ – Content Marketing Institute

Arnie Kuenn says, “Just over 20 years ago, internet marketing was not on the radar for most businesses. Nowadays, every company has a website; believe it or not, 571 new websites are created every single minute. With that, most industry markets have become increasingly competitive, compelling companies to provide the best online experience for... [Read more]

‘Visual Site Search Boosting Revenue Per Search’ – ‘Website Magazine’ Article

Pete Prestipino says, “Personalization and predictive analytics platform Reflektion is showing it has the capacity to help online retailers drive more revenue from their website search functionality. Reflektion recently introduced Personalized and Visual Site Search for eCommerce retailers and brands, which adds a layer of personalization and... [Read more]

‘Four Tips for Cooking Up and Serving Consumable Content’ – ‘MarketingProfs’ Blog

Julie Wingerter says, ““With the holidays upon us, food is inevitably a source of discussion. As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. You also know that the ingredients, timing, and presentation all have an impact on what we consume! Straight from the marketer’s... [Read more]

‘What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015′ – ‘Marketing Land’ Article

Amy Gesenhues says, “What’s in store for marketers next year? To help prepare for 2015, we asked sixteen of today’s leading CMOs their predictions for the new year. From Taco Bell CMO Chris Brandt who forecasts mobile’s ever expanding role in the consumer experience, to Salesforce Marketing Insight VP Jeff Rohrs’ prediction that 2015... [Read more]

‘Cross-Device Targeting—The Challenges and Near-Term Possibilities’ eMarketer Webinar January 15

eMarketer team says, “Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification... [Read more]

‘5 Ways to Improve Your Marketing Using Conversion Psychology’ – HubSpot

Jeremy Ellens says, “This past weekend, I went to a dueling piano bar in San Diego. What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen. This particular duet consisted of a male and female, who used their genders to garner a sense of rivalry in the room. “Ladies,... [Read more]

‘6 Great Android Apps for Internet Marketers’ by John Chow

Chow says, “We use our smartphones and tablets for just about everything these days and continuing our careers as Internet marketing professionals is no exception. While it makes intuitive sense that the most productive place for you to get any of that work done is through a proper computer at a proper desk (and not at Starbucks), the dot com lifestyle... [Read more]

‘3 Small Message Editor Updates That Make a Big Difference’ – Aweber Blog

AJ says, “Greetings! Commander AJ here. One of our goals at AWeber is to make it easy for everyone to create and send AWesome looking emails. That’s why we recently gave our Message Editor a facelift to enhance its usability. Here are a few cool things you can do with our new and improved Message Editor. Style your emails your way If you’ve ever... [Read more]

‘B2C Best of 2014: Top takeaways in Web optimization, mobile marketing and email’ – MarketingSherpa Case Study

Erin Hogg says, “All year round, MarketingSherpa seeks out case studies and stories from marketers just like you to discover strategies and tactics that work. In this article, we take a look back on 2014 and share some of your favorite case studies to recap the year to give you some ideas on new and emerging trends to think about for 2015. Read on... [Read more]

‘Securing Your Image’ – Return Path

William Kammersell says, “You put a lot into picking the best images for your email creative. You make sure they look great in mobile and desktop client layouts. You even include a tracking pixel to gain valuable insight into how subscribers engage with your email. Why are your subscribers getting security warnings from viewing your email?! The... [Read more]

‘Landing Page Optimization: What a 4% drop in conversion can reveal about offering discounts’ – ‘MarketingExperiments’ Blog

John Tackett says, “Discounts can be tempting to use as a tool to increase your sales volume. There are plenty of cases where incentives have been successful; however, one caveat to consider is they also come with their own set of consequences. When the dust settles and the results are in, every marketing team has to determine one thing: Are discounted... [Read more]