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Thursday, October 2, 2014
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘11 Email Marketing Metrics Ranked in Order of Importance’ – ‘Web Marketing Today’ Article

Pamella Neely says, “While email-marketing metrics are hugely important, they can also be confusing. Even the word “metric” is more complex than it needs to be — metrics are simply measurements. We’re interested in metrics because they give us a way to find out if our emails are getting better or worse, and what we can do to improve them. So... [Read more]

‘2015 B2B Content Marketing Benchmarks, Budgets, and Trends’ – ‘MarketingProfs’ Blog

MarketingProfs team says, “The secret to content marketing success: document a strategy and adhere to it. Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study by MarketingProfs... [Read more]

My Video Pal: If you always wanted to create high quality videos #ad

Now marketing video can be created without: ■ High-priced video editors ■ Ninja tech skills ■ Outsourcers who work at their own pace, not your schedule If you want to create cool videos without hassles, time loss or big expense, you may be interested in a new toolkit called My Video Pal, Version 2 that is packed with templates, animated swipe... [Read more]

‘Sprout Social Helps Brands Improve Customer Service’ – ‘Website Magazine’ Article

Allison Howen says, “Brands are still lacking when it comes to customer service within social channels, with new data from Sprout Social revealing five in six customer messages that require responses are not being addressed by brands. The Sprout Social Index shows that overall inbound message volume has climbed 77 percent in the last year, which... [Read more]

‘A Marketer’s Field Guide to Italia Online’ – Return Path

Dana Huten says, “Italia Online was formed in November 2012 when Libero acquired Matrix S.p.A and all of its subsidiaries, including the mailbox provider, Virgilio. Although Virgilio and Libero use the same MTA and anti-spam technology, the two email platforms were not merged immediately. The technical merger will be complete in Q4 of 2014. The... [Read more]

‘A New Click Through Rate Study For Google Organic Results’ – ‘Marketing Land’ Article

Barry Schwartz says, “Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one Google organic click. Page two and... [Read more]

‘3 Real-Life Examples of Incredibly Successful A/B Tests’ – HubSpot

Robin Johnson says, “Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So,... [Read more]

SEO Enigma Reloaded: Professional SEO for everyone #ad

Jon Shawcross has relaunched SEO Enigma, his award-winning techniques for SEO enhancements for your website. This version he is calling SEO Enigma Reloaded, and it will help you raise the rank of your site through careful tweaks that get the attention of the search engines. This course is filled with solid techniques and tips that build your long-term... [Read more]

‘Reddit Raises $50 Million, Says Community Will Get Some Shares’ – ‘ReadWrite’

Selena Larson says, “Reddit, one of the most popular sites on the Internet for sharing news, memes, and stories of inspiration, has raised $50 million in funding, and members of the community, known as “redditors,” might be getting a piece of it. People on Reddit have made the site the massive success it is today—it’s played an... [Read more]

‘5 Hot Trends in Advertising’ – ‘Mashable’

Stephanie Walden says, “If you’ve ever wondered if it’s possible to converse in vernacular consisting almost entirely ofindustry buzzwords, look no further: We’re officially in the thick of Advertising Week 2014. The buzzwords are signs of an ever-evolving ad space, and never is that more apparent than during the annual conference,... [Read more]