Monday, July 28, 2014
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‘Why Doesn’t Facebook Want to Brag About Its Billion-Dollar App Ad Business?’ – Re/code

Peter Kafka says, “Did you think that Facebook’s amazing mobile ad story — mobile was a big, troublesome zero two years ago, and 62 percent of the company’s ad revenue yesterday — was fueled by app install ads? Sheryl Sandberg wants you to know that this isn’t the case. Or, at least, that Facebook isn’t dependent on app install ads,... [Read more]

‘Google “Pigeon” Local Search Algorithm Launches’ – ‘Marketing Land’ Article

Barry Schwartz says, “Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google... [Read more]

‘Native advertising: The emperor’s new clothes?’ – ‘Econsultancy’ Blog

Ben Davis says, “Great native advertising cannot be automated. To think about selling on a CPM basis and defining native advertising as simply a question of format, rather than content, is wrong. The value of a native ad campaign resides in the quality of the content, therefore the engagement with the piece – and that’s more than... [Read more]

Easy Cash Machine: 3 step blueprint for $100/day #ad

Brandon Pierce, Anwesh Rath and David Kirby have a plan that earns a marketer $100 or more per day, they say, and does it on autopilot. And, they say (and many users confirm), it’s not hard to get started and money should begin coming in quickly. Even better, this 3-step system is easily duplicated by anyone, regardless of their skill level or... [Read more]

‘5 Content Writing Tips to Know’ – ‘Website Magazine’ Article

Gabbie Keegan says, “Most writers have to produce content every day, even when they are tired, maybe even sick or uninspired. It can be even more difficult for Internet professionals – who aren’t writers necessarily by trade – to generate content that is click and share worthy, but fierce competition requires them to try. Whether... [Read more]

‘The New Anti-Spam Law in Canada: A Primer for Email Marketers’ – ‘MarketingProfs’ Blog

Ryan Harris says, “If you’re a marketer for a North American company, chances are high that you send commercial email to consumer or business recipients in Canada. You may be aware, then, that new commercial email regulations are being introduced as law in Canada. Called the Canadian Anti-Spam Law, the legislation is designed to deter... [Read more]

‘Facebook’s Mobile Ad Revenue Signals The Escalation Of The Mobile Mind Shift’ – ‘The Forrester Blog’

Ted Schadker says, “Facebook’s steely revenue march is fueled by mobile ads: 62% of Facebook’s Q2 2014 advertising revenue came from mobile ads, up from 41% just a year ago. This ad revenue may still just be a paper castle waiting to fall — my colleage Nate Elliott’s analysis that Facebook is still failing marketers suggests... [Read more]

WordPress plugin for search engine and FTC compliance #ad

Doug Yuschalk, the creator, calls it “The Most Important, Vital, and Valuable Plugin Every WordPress Site”. Perhaps we must forgive a little parental pride, but he does have a point. This plugin creates the critical information every site needs, because the search engines are looking for it, and the Federal Trade Commission also expects... [Read more]

‘The Fastest Way To Making Your First $100,000’ by John Chow

Chow says, “When it comes to getting to six figures a year in your online business, there are several ways to get there. One way though is MUCH easier than most others! Think Of It This Way Let’s say that you need to travel somewhere, and it’s quite urgent. And from where you’re at right now, it’s about a 2,000 mile journey. Now, if your health... [Read more]

‘Twitter Looks to the Future of Social Commerce’ – ‘Website Magazine’ Article

Allison Howen says, “Facebook isn’t the only social network looking to make a splash in the social commerce industry, as Twitter has announced that it recently acquired payments infrastructure company CardSpring. CardSping helps merchant work with publishers to create online-to-offline promotions. According to an announcement from Twitter,... [Read more]

‘China’s Baidu Outpaces Street Targets as Mobile Revenue Surges’ – Re/code

Re/Code team says, “Baidu, China’s biggest Internet search company, blew past Wall Street’s targets with a 34.1 percent jump in quarterly net profit, helped by a surge in mobile revenue. It shares climbed 7.3 percent in after-hours trading to $219.20, from a close of $204.27 on the Nasdaq. On Thursday, the company often likened to a Chinese Google... [Read more]

‘The Do’s and Don’ts of Using Facebook for Business’ – HubSpot

Sam Kusinitz says, “You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actuallydoing marketing on Facebook is a whole other story. Wouldn’t it be nice to have a little pocket guide to navigating Facebook? You’re... [Read more]