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Friday, May 22, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘Competing With Content Marketing: 7 Steps to Success’ – HubSpot

Siobhán McGinty says, “Today, succeeding in inbound marketing means putting content at the heart of your communications strategy. This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your... [Read more]

‘The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb’ – MarketingSherpa Blog

Daniel Burstein says, “What assumptions do you make about your customers? Your competitors? Your industry in general? More importantly, what do those assumptions cost you? At MarketingSherpa, we write case studies to help you execute your marketing strategy. We also talk to writers, researchers and, well, renegades to help you challenge those... [Read more]

‘A new ad metric? The Financial Times creates ‘cost per hour’’ – ‘Econsultancy’ Blog

Patricio Robles says, “Despite the significant innovations that have taken place in online ads in the past several years, advertisers still largely rely on metrics like CPM and CPC to quantify their digital ad spend. To a large extent, the use of these metrics makes sense. They are simple and for many channels, are reasonably meaningful. But... [Read more]

‘Flickr’s monstrous tagging algorithm labels people as ‘apes” – ‘Mashable’

Seth Fiegerman says, “Flickr has accidentally created an insensitive monster. The popular photo-sharing website, which is owned by Yahoo, rolled out a suite of new options earlier this month, including an automatic tagging feature using the company’s “image recognition technology.” The goal: to make it easier for people to organize... [Read more]

‘3 Ways to Optimize Your Video Content for Mobile’ by John Chow

Chow says, “You can’t avoid video marketing going forward because of the increased use of mobile phones over the last 3 years. You have to remember, video content is a great way to get your point across to visitors on and off PC. Around 40% of the content I read online will be done on my mobile and it’s important that the flow, content, and... [Read more]

‘Understanding Your Customer’s Story: How one company increased conversion 104% by identifying motivation’ – ‘MarketingExperiments’ Blog

Andrea Johnson says, “Every time someone wants to buy something from your brand, there’s a story that explains why they want what you’re selling. Identifying that story is key to making the sale. How do we know this is true? Because when we know someone’s story, we know their motivation. If someone is highly motivated to get a solution,... [Read more]

‘Marketing Automation & the Perfect Audience’ – ‘Website Magazine’ Article

Pete Prestipino says, “Marin Software, which provides a cross-channel performance advertising platform, and inbound marketing solution HubSpot, announced an integration that will enable marketers to synch their HubSpot landing pages and contact lsits with Perfect Audience – a retargeting platform for retargeting audiences. When advertisers... [Read more]

Cheap traffic + good CPA offers leads to profits #ad

Kris Waters and Bryan Super say, “It’s so easy to make money when you know where to buy cheap traffic that converts and what offers to send it to.” They have shown the truth of that statement in their own online work. They have done very well with CPA offers, once they figured out where to get the traffic and what offers that traffic will... [Read more]

‘People Are Talking, Are You Listening? The Importance of Social Media Monitoring’ – ‘Business.com’ Blog

Alesia Hsiao says, “Listen, can you hear it? People are talking about you. Social media has transformed the way we market our businesses. But regardless of what we have to say about our products and services, people are going to have their own take on them, and they may be turning to social media to express that. What if you’re not there... [Read more]

‘The Web’s Most Effective Ads’ – ‘Entrepreneur’ Blog

David Rekuc says, “Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry’s overall click-through rate hovers at around a mere .06 percent. Related: Everything Business Owners Need to Know About Beacons Put another way, that small percentage means... [Read more]

‘Form Length Isn’t Everything: 3 Other Ways to Optimize Your Forms for Conversions’ – HubSpot

Jeffrey Vocell says, “What’s the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? These exact questions have been at the center of a hotly contested debate that’s been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B... [Read more]

Software creates web pages for legal compliance #ad

There are many government agencies that exist to assure the public isn’t harmed, scammed or cheted by shady online marketers. We honest marketers want to make sure the public, as well as these government agencies, know we are abiding by the regulations. It’s not enough that we don’t do anything illegal. We must also declare our intentions... [Read more]