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Friday, January 30, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘Why Set Up A Facebook Group?’ – Tweak Your Biz

Derbhile Graham says, “When you’re on social media, it can feel as if you’re drowning in a torrent of information. It can be hard to sift out the useful pieces of knowledge from the pictures of cats and the updates about the contents of people’s meals. Social media gurus speak of the importance of interaction, but social media can feel like... [Read more]

‘How To Run Quick & Easy Tests To Optimize Your Marketing’ – Aweber Blog

Jessica Celenza says, “You’ve probably heard time and time again about the concept of testing and optimization (a.k.a conversion rate optimization or CRO). But if you’re not quite sure what it means, that’s okay. Optimization refers to the process of improving your marketing efforts in order to maximize your desired business outcome. In other... [Read more]

‘How ‘Micro Marketing’ Can Create Macro Results for Your Brand’ – ‘Entrepreneur’ Blog

Eric Samson says, “Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste. Marketers regularly throw away money on Super Bowl ads, promoted social media posts and bot traffic. The typical spray-and-pray approach is often utilized by brands with multi-million dollar budgets... [Read more]

‘Yahoo a Takeover Target? Not So Fast’ – Re/code

Kara Swisher says, “Immediately after Yahoo finally said it was going to do what everyone knew it was going to do — announce plans to spin off its remaining 15 percent stake in Alibaba, worth $39 billion — the speculation that Yahoo would become a takeover target began. “After Alibaba Spinoff, Yahoo May Become a Takeover Target” read... [Read more]

‘How to Connect With Email-Fatigued Prospects in Three Simple Steps’ – ‘MarketingProfs’ Blog

Christopher Lester says, “After surviving the competitive holiday season, many marketers could use a break. Unfortunately, new challenges come with the turn of the calendar page. Many people feel compelled to clean hypothetical house at the start of each new year—purging clutter, conquering unhealthy habits, and opting out of emails from the... [Read more]

‘Google Analytics Simplifies Remarketing Set Up With “Instant Activation”’ – ‘Marketing Land’ Article

Ginny Mrvin says, “Google says that only 1 in 5 marketers successfully completes the remarketing set up process in Google Analytics. Whether it’s tagging problems or other implementation challenges, a 20 percent success rate is a pretty good indicator that the process isn’t user friendly for most marketers. To improve that success rate, Google... [Read more]

‘New Social Media Marketing Benchmarks: How Does Your Company Stack Up?’ – HubSpot

Eric Devaney says, “284 million. That’s how many monthly active users Twitter has. Believe it or not, Instagram has actually surpassed Twitter with 300 million monthly active users. (For comparison, the fourth most populous country in the world, Indonesia, has a population of 255 million.) And then there’s Facebook, with 1.35 billion monthly... [Read more]

‘Don’t Look Now, But Deep Linking Just Got Hot’ – ‘ReadWrite’

Lauren Orsini says, “Suppose the only way to get to this article—yes, the one you’re reading—was to first visit and then trust that you could locate it using the site’s navigation tools. Odds are good that you’d be somewhere else right now. Instead, you probably followed a link shared on Twitter, passed along in... [Read more]

‘Amazon stock surges after turning better-than-expected profit in Q4’ – ‘Mashable’

Jason Abbruzzese says, “Amazon finished 2014 much stronger than some expected. The company’s Prime service grew its membership by 53% worldwide off a base of “tens of millions” in 2014. The ecommerce retailer also announced solid earnings for the end of 2014 in its fourth-quarter earnings release on Thursday, logging $0.45 per share... [Read more]

‘How can you tell if you have a Google penalty?’ – ‘Econsultancy’ Blog

Graham Charlton says, “How can businesses find out that they have been penalised by Google?  I’ve been asking a number of search experts for the tell-tale signs to look out for… Types of Google penalties First up, I think it’s important to distinguish between manual penalties, for which sites will recieve notification via Webmaster... [Read more]

‘Do Lower Prices Lead to More Sales?’ – ‘Copyblogger’ Blog

Sean D’Souza says, “Let’s say you’re choosing between three photography courses covering similar topics. The prices are stacked like this: $200 $250 $2,000 What’s going through your mind right now? Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared... [Read more]

‘Leveraging Panda to Get Out of Product Feed Jail’ – MOZ Blog

Michael Cottam says, “This is a story about Panda, customer service, and differentiating your store from others selling the same products. Many e-commerce websites get the descriptions, specifications, and imagery for products they sell from feeds or databases provided by the manufacturers. The manufacturers might like this, as they control how... [Read more]