Tuesday, September 23, 2014
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‘E-Commerce Videos Double Conversions’ – ‘Website Magazine’ Article

Allison Howen says, “Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their e-commerce sites. In fact, a new report from Invodo reveals that online shoppers who view video are nearly two times (1.8) more likely to make a purchase compared to shoppers who did not watch... [Read more]

‘Study Shows CTRs A False Metric For Mobile Ad Performance’ – ‘Marketing Land’ Article

Greg Sterling says, “A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for marketers. Many people have long known that the click-through (CTR) is not a very useful metric for display ads and mobile display ads in particular. This study proves it. At very best... [Read more]

‘Outsourcing Your Content Creation: Agencies vs. Freelancers’ – ‘MarketingProfs’ Blog

Michael Gerard says, “As companies grapple with the challenges of producing high-quality content on a consistent basis, many are turning to outsourcing options, including freelancers or agencies, to meet their content needs. Some 17% of companies are outsourcing content to agencies or freelancers, or both, according to a recent survey by Curata... [Read more]

Video Spin Blaster Pro: Creates Professional Videos #ad

Video Spin Blaster Pro: Creates Professional Videos #ad Vlad and Stoica have just released their latest software in their Blaster product line. It is version 2.0 of Video Spin Blaster Pro. If you want your videos to be created in minutes and to be professional quality, and have features such as: • A realistic human-sounding voice (not a computerized... [Read more]

‘Here’s How The Ad Industry Proposes To Stop Online Ad Fraud’ – Business Insider

Katie Richards says, “The rise of programmatic advertising, the automated buying and selling of ads online, has sparked a number of concerns from brands, publishers, and advertisers alike about wasted ad dollars and fraud. From the quality of ad inventory to fraudulent traffic, ad fraud can cost brands and advertisers millions each year. The Interactive... [Read more]

‘5 Reasons Email Marketing Should Be Part of Your Marketing Playbook’ – ‘Business 2 Community’ Article

Adam Robinson says, “With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea: 1. Email is More Personal If social media is the reception hall of online communication, email... [Read more]

‘Inbox Placement Benchmarks: How Do You Compare?’ Return Path Webinar September 24

Return Path team says, “If your business is sending email, you won’t want to miss this webinar. Please join me this Wednesday as I look at the findings from our latest email deliverability benchmark report. I’ll review the current state of affairs for email deliverability, how each country fared, which industries are struggling the most,... [Read more]

Max Tracks: Music to Market By #ad

If you use the web in your marketing, you will know that an appealing web site makes a big difference in how long people stay on your site. That affects their likelihood of buying (or, in general, taking action, such as opting in), and it affects the way the search engines view your site, which can bring you more visitors. In Phil Fogliani‘s new... [Read more]

‘How to Find Your Drafts and Lists in Twitter’s New iPhone App’ – ‘Mashable’

Karissa Bell says, “Twitter released an iOS 8 friendly update last week that included a new profile design and interactive notifications. But although the most noticeable change was the revamped profiles, many users are unhappy with parts of the update — largely because it changes the location of draft tweets and lists. Luckily, both are still... [Read more]

‘Introducing Rainmaker: The Complete Solution for Content Marketers and Online Entrepreneurs’ – ‘Copyblogger’ Blog

Brian Clark says, “Four years ago this month, Copyblogger Media was born. Up until that point, I had launched several businesses off of Copyblogger, with several smart partners. Each of those individual businesses were killing it and had me involved, but those smart individuals weren’t collaborating with each other … because why would they? The... [Read more]

‘It’s the End of the Month. Do You Know Where Your Blog Leads Are Coming From?’ – HubSpot

Pamela Vaughan says, “Okay, it’s not quite the end of the month yet — but that’s okay. You can analyze your blog leads any time you want to. Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads. The impetus... [Read more]

‘Email Optimization: Testing best time of day and day of week for email interaction’ – ‘MarketingExperiments’ Blog

Hannah Morrell says, “When do you check your personal email? Do you let it build up throughout the work week and go through it during the weekends? Do you check it on Monday when you’re also sorting through your work email? Or do you check it while you’re at lunch or on a quick, but much-needed, break from work? In today’s MarketingExperiments... [Read more]