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Sunday, April 26, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

The “who, what, where, when & why” of media buying (free) #ad

Dr. Amit Pareek has created a thorough introduction to all aspects of media buying for marketers. “Media Buying” is a technical term for buying advertising. Dr. Pareek has just released Media Buying Made Easy, a 37-page complete introduction to the subject. In it, he takes you from the very basics to a complete education in buying ads online. And... [Read more]

‘The 4 Essentials to Building Your Brand on Social Media’ – ‘Entrepreneur’ Blog

Aaron Agius says, “Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority — and one of the best ways to build that is... [Read more]

‘5 More Tips on How to Choose a Content Marketing Agency’ – Content Marketing Institute

Craig Hodges says, “About this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have changed. The seven points are still relevant, but the agency landscape has evolved greatly in the last 12 months. Spending in the sector has accelerated significantly as the skill set of content... [Read more]

‘Seven Tips for Effective Local SEO’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “SEO can be time-consuming. Why? Because if you’re ranking well in searches, your competitors won’t take it lying down; and if you’re not ranking well, you shouldn’t take it lying down… Moreover, SEO is ever-changing, and keeping up takes constant maintenance. So… SEO might seem a Herculean... [Read more]

‘Yahoo Bolsters Video Ad Offerings With Native Video & App Install Ad Units’ – ‘Marketing Land’ Article

Greg Finn says, “Yahoo, already a leader in video, is bringing a new set of ad units to video content. The announcement was made a week ahead of the Yahoo’s presentation at the NewFrontsnext week. The new ad units will allow advertisers to push native content or advertise video-based app-install ads with Yahoo Gemini. The native video ads have... [Read more]

‘CAN-SPAM and Other Global Email Laws and Regulations’ – Silverpop Blog

Loren McDonald says, “Enabling email subscribers to opt out quickly and easily is Job No. 1 for your unsubscribe process, but ensuring that you comply with local and international laws is also critical. (Read my full email unsubscribe series.) In this post, I’ll review sections of the U.S. email regulations covering the unsubscribe process... [Read more]

‘Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future’ – HubSpot

Tracey Wallace says, “In July 2014, a study analyzing the SEO of the top 500 retailers for Internet Retailer’s Mobile 500 guide found that the mobile adoption rates across those top 500 retailers were as follows: 59% use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence, just 9% were responsive. In all, that’s... [Read more]

‘The 5 Major Factors to Look for When Evaluating a Website’ – ‘MarketingExperiments’ Blog

Daniel Beulah says, “Recently, MECLABS Institute, parent company of MarketingExperiments, distributed an internal survey to find out what elements or factors people consider when evaluating a website for the following attributes: Appearance of the website Clarity of the information provided Timeliness of completing purchase Ease of placing an... [Read more]

‘Memorial Day marketing tips for a successful start to summer’ – ‘Experian Marketing Forward’ Blog

John Fetto says, “As part of our ongoing series which focuses on consumer and marketing trends around major holidays throughout the year, we’ve just released the Memorial Day Holiday Hot Sheet. Memorial Day marketing emails are all about offers and sales Experian Marketing Services looked at over 150 brands that sent Memorial Day emails in... [Read more]

‘Omni-channel Marketing: How do you define the term?’ – MarketingSherpa Blog

David Kirkpatrick says, “Marketing, like any business area, is full of acronyms (CRM, SEO, SEM, etc.) and buzzwords that get hot and start being used in conversations, presentations, industry articles and other professional interactions. I can think of more than a few, and I bet you can too (in fact, it would be fun for everyone to share some... [Read more]

‘The Anatomy of a Hyperlink That Woos Readers’ – ‘Copyblogger’ Blog

Rainmaker team says, “Links are hugely important for the web. In a macro, 30,000-foot way, links are the currency that help search engines evaluate the essence and quality of content. They help search engines determine the authority behind a web page. On a micro level, though, from the reader’s perspective, links also serve as one more of these... [Read more]

‘14 traits every successful social media manager should have’ – ‘Mashable’

Scott Gerber says, “The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Competent social media managers not only need to be on top of current events and trends, they need to understand what works and what doesn’t, have an in-depth understanding of multiple channels, and... [Read more]