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Thursday, July 2, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘3 Unique Areas To Explore When Hiring A PPC Agency’ – ‘Marketing Land’ Article

Matt Umbro says, “The PPC agency landscape is incredibility vast and competitive. During the sales process, agencies present a variety of credibility badges, including: Audits Case studies Client testimonials Technology (proprietary or third party) This information is all well and good, but it is a commodity. In other words, all agencies are... [Read more]

‘Google Yourself: Why You Need Rank First for Your Name’ – ‘Business.com’ Blog

Zac Johnson says, “When someone searches for your personal name in Google, what will they find? Of course, content will rank for your name, but the better question is whether the content is about you, if you have control over it and how it might be giving others a first impression of you in the process. If you aren’t currently ranking... [Read more]

‘5 Subtle But Effective Digital Marketing Strategies’ – ‘Entrepreneur’ Blog

Hank Ostholthoff says, “The buzz phrase in digital marketing has been “content is king” over the past few years. As entrepreneurs, we all know the only constant in our world is change. And with that, content marketing is evolving. Most content is creating noise and assaulting our senses as consumers.  It is time to maximize our efforts,... [Read more]

‘What You Need on Your Blog’s Advertising Page’ by John Chow

Chow says, “A topic that we’ve approached so many times on this blog already is how you can go about making money from blogging. There are countless ad networks that you can use to insert a variety of banner ads and display ads, as well as all the affiliate networks where you can promote a variety of affiliate offers to earn sizable commissions.... [Read more]

‘Does Your Ecommerce Attribution Model Tell the Truth?’ – HubSpot

Charlie Keegan says, “After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? The launch of a particular campaign could involve pay-per-click ads, email marketing, social media posts, blogs, guest posts, and mentions in online magazines. How could you possibly track where your buyers... [Read more]

‘Email Marketing: How the Kentucky Derby engages customers with relevant email’ – MarketingSherpa Blog

Daniel Beulah says, “The Kentucky Derby is a once a year event worth hundreds of millions of dollars. It has been held annually on the first Saturday of May at Churchill Downs in Louisville, Kentucky since 1875. It’s a race like no other, filled with traditions like the sweet taste of a mint julep dancing over the ice of a frozen silver cup,... [Read more]

‘How ecommerce sites can use microcopy’ – ‘Econsultancy’ Blog

  Graham Charlton says, “Microcopy is often overlooked, but it can have an important impact on the user experience.  In an ecommerce context, microcopy is those little pieces of text which explain what to write in a form field, or the wording of a call to action. Here are some examples of how it can be used… Microcopy, or transactional... [Read more]

‘Cisco Wants To Buy OpenDNS Because The Intranet Is Dead’ – ‘ReadWrite’

Owen Thomas says, “When I dropped in last month on David Ulevitch, the CEO of OpenDNS, he was cheerily bounding around the rapidly expanding home base of his Internet security empire in San Francisco’s SoMa district. He’d taken over the other side of the building where OpenDNS is headquartered. Now Cisco, an investor in OpenDNS since... [Read more]

‘Big Data, Big Problems: 4 Major Link Indexes Compared’ – MOZ Blog

Russ Jones says, “Given this blog’s readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the most important parts of Google’s ranking algorithm. We tend to take these link data sets at face value, though,... [Read more]

‘Facebook video ads are coming — so look out, YouTube’ – ‘Mashable’

Patrick Kulp says, “Video ads on Facebook are right around the corner. Facebook will be giving video publishers an extra push to publish video directly onto its platform as it shores up its massive video platform, it announced on Wednesday. SEE ALSO: Think Facebook is a media powerhouse? Just wait til its video player takes over The social... [Read more]

‘Facebook? Twitter? LinkedIn? The Secret to Finding the Right Social Media Site for Your Business’ – ‘Entrepreneur’ Blog

Small Business PR team says, “It’s becoming increasingly difficult to keep up with all of the social media changes. Now with the launch of Meerkat and Periscope and the recent Twitter/Google deal it seems loud and clear that social media is the best, and most innovative, place to gain more exposure and more customers for your small business. If... [Read more]

‘7 Important PR Lessons Every Content Marketer Needs to Learn’ – HubSpot

Rebecca Joyner says, “I tried to explain public relations to my grandmother once … This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that,... [Read more]