Tuesday, September 2, 2014
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‘Create Stunning Marketing Assets Without Design Skills’ – ‘ClickBank’ Blog

ClickBank team says, “Being an entrepreneur is always tricky, as you have to bring a product idea to a large market fairly quickly in order to see success. The Internet can make this challenge easier. By deploying online marketing strategies, you can garner attention for your product without a massive advertising budget. Best of all, you will not... [Read more]

‘Do Not Reply to This Email’ – ClickZ Blog

Jeanne Jennings says, “A few tips for alerting readers in a friendly, rather than militant, way that you don’t monitor certain email addresses. A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why... [Read more]

‘13 Awesome ‘Welcome’ Email Ideas’ – ‘Web Marketing Today’ Article

Pamella Neely says, “Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks and sales as a standard promotional email. They’re also a terrific way to get ready for Christmas, which will be only 114... [Read more]

‘Google’s Head Of Ads On Video And YouTube’s Rising Influence, Enhanced Campaigns, CPCs, More’ – ‘Marketing Land’ Article

Ginny Marvin says, “This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first interview Google’s senior VP of advertising and commerce has given since taking over the role he once shared with Susan Wojcicki, now YouTube’s CEO, in February. An eleven year veteran... [Read more]

‘Fix, Prevent and Say Goodbye to Slow Websites’ – ‘Affilorama’ Blog

Peterd says, “Remember that time you clicked a link and you were directed to a website that took forever to load? Frustrating, wasn’t it? I bet you didn’t stay long to wait. Now imagine that it’s your website that’s taking too long to load. Do you think your visitors are going to stay or leave? Website speed performance is critical for a... [Read more]

‘Content Distribution Is A Hot Mess Right Now’ – ‘The Forrester Blog’

Ryan Skinner says, “Publishers Are Engaged In Self-Harm With Marketers As An Accessory You remember when the email spam problem maxed out almost a decade ago? Or when content farms threatened to turn Google search results into useless piles of keyword-slurry? Or peak belly fat? There should be a word for the moments when the mechanisms that... [Read more]

’6 Ways Brands Are STILL Messing up on Facebook’ – HubSpot

Alisa Meredith says, “Facebook marketing. Once the wild west of free advertising, it’s now become a pay-to-play platform, but even as Facebook itself has grown up a little, the brands using it aren’t all following suit. Here are some of the ways we (still) see brands squandering their potential on Facebook. 1) With Big, Giant Meltdowns I’m... [Read more]

‘The Why, What, and How of Blogger Outreach for Your Clients’ – MOZ Blog

Jessica Edmondson says, “Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion”. The Why, What,... [Read more]

Reminder- ‘B2B Content Marketing—It’s Not Just Lead Gen’ eMarketer Webinar September 4

This is a reminder for the eMarketer’s B2B Content Marketing Ad webinar on September 4. eMarketer team says, “We’ll address these key questions: Are B2B marketers too focused on leads? How can marketers achieve soft goals like branding—and measure success? Are intangibles as much a part of sales conversions as lead generation? Will... [Read more]

‘What do search volumes reveal about trends in marketing and ecommerce?’ – ‘Econsultancy’ Blog

Ben Davis says, “At the beginning of 2014, Ashley Friedlein rounded up some trends and predictions for the year in digital marketing and ecommerce. I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches. Do click through to the searches and see what else you can dig up”. What do search... [Read more]