Thursday, July 31, 2014
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‘Why Your Web Copy Is Missing the Mark’ – ‘MarketingProfs’ Blog

Tara Chilla says, “Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits, benefits, benefits. Oh, and also make sure you nail down relevant keywords and scatter them enough (but not too much) in the text. Writers who are new to writing copy for the... [Read more]

‘The Power of Empathy for More Customer Focused Content Marketing’ – TopRank Blog

Lee Odden says, “Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array... [Read more]

‘6 Everyday Twitter Tips’ – ‘Website Magazine’ Article

Allison Howen says, “Twitter is flying high, as the social network revealed a 16 million increase in monthly active users during the second quarter of 2014 when compared to the first quarter. This growing user base further cements Twitter as a top social network and represents new opportunities for brands and business professionals to grow their... [Read more]

Serp Shaker shakes up IM; builds and ranks sites quickly #ad

Don VanFossen and Andres Tobar are releasing the latest version of Serp Shaker. These two are a natural pairing. People have made money with Don’s products. And Andres has proved that he build useful tools, too. In fact, using Serp Shaker (not selling it to other marketers; using it himself) he reports that he made over $600,000 last year. Serp... [Read more]

‘What’s Google’s Biggest Fear? Native Search’ – ‘Marketing Land’ Article

Benjamin Spiegel says, “Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel — starting with lifestyle search terms like [grass stains] to product consideration terms like [Tide reviews] and purchase decision terms like [where to buy Tide online]. In recent years, however,... [Read more]

‘B2B Retargeting: How Lumension achieved an 865% lift in homepage views’ – MarketingSherpa Case Study

Allison Banko says, “When software company Lumension needed cut its costs, its marketing budget suffered the biggest blow. “Marketing is always a real easy place to look at, because unfortunately, it’s still considered — and has the perception of being — more of a cost center versus a revenue center,” explained Ed Brice,... [Read more]

’3 Signs Your Content Is Hitting the Wrong Audience’ – HubSpot

John Bonini says, “I can remember the first time a blog post I published generated over five thousand views. Feels like it was only yesterday. I mean, the endorphin rush makes it pretty hard to forget. It was a post I wrote on Millennials – the cool thing to write about at the time – and people loved it. And while my initial reaction... [Read more]

“WP Sales Copy” builds squeeze pages, sales pages and more #ad

Derrick VanDyke has just announced his new WP Sales Copy software. It’s for any marketer who wants to sell something (even an affiliate product) or build a mailing list; that includes just about all of us. With this software, you can easily (using point and click actions) build an entire sales funnel for your site. WP Sales Copy builds pages... [Read more]

‘Google Updates Local Search Algorithm: SEO’s Report Ranking Changes’ – ‘Business 2 Community’ Article

Bill Faeth says, “Over the weekend Google released another search algorithm update, this time to their Local Search Algorithm.  An article by Search Engine Land, the updated has appropriately dubbed this the “Pigeon” update, which will most likely stick, as this appears to be a significant update. The algorithm update will provide more... [Read more]

‘How to help your digital marketing strategy to succeed’ – ‘Econsultancy’ Blog

Jo Hill says, “Earlier this year I wrote about how to start formulating a digital marketing strategy. Getting the strategy right is of course paramount. But even when the strategy is right, if it’s not understood, supported, and turned into action then it’s barely more than an academic exercise. Ella Fitzgerald was on the money when she... [Read more]

‘Up Your Email Game With These Gmail-Ready Tools’ – ‘Mashable’

Erica Cerulo says, “When you own a small business, you never have enough of two things: Time in the day or money in the bank. For the last four years, my business partner Claire Mazur and I have runOf a Kind — a website that introduces up-and-coming designers to the world through a combination of ecommerce and storytelling — and along the way,... [Read more]

Weblify: SEO Traffic Tool With 4 Years Of Results #ad

Ricky Mataka has just released new software to improve SEO for your site. He calls it Weblify. This new software is a new update of software Mataka has been using for years. And he has sold it to a limited number of clients who paid $297 for itand were glad to do it because they have also found it helps them benefit their own sites. Now Mataka is opening... [Read more]