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Thursday, May 7, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘The State of Small Businesses in 2015’ – ‘’ Blog

Betsy Scuteri says, “Small businesses are the forefront of our economy. In fact, every minute a new business in the U.S. is started and according to some people, more than 50% of all workers will be self-employed by 2020. Surprising to many, even with all of the interest in entrepreneurialism in America, there has actually been a downward trend... [Read more]

‘How to Promote and Profit From Podcasts’ – ‘Entrepreneur’ Blog

Mitch Meyrson says, “While Apple didn’t invent podcasting, it certainly put it on the map, and the iTunes’ podcast directory is the primary place people go to find podcasts. This doesn’t mean that only Apple users can find and consume your podcast; listeners find and consume podcasts through any number of devices, mobile applications,... [Read more]

‘We’ve Hit The B2B Marketing Ground Running’ – Forrester

Peter O’Neill says, “Our new B2B marketing role pages are just one month old, and we have already published new reports on B2B channels, marketing through communities, B2B metrics that matter, and thought leadership programs. All topics at the sharp end of B2B marketing. Our team was also present at Forrester’s two Marketing Leadership... [Read more]

‘How to Create a Social Media Calendar’ – HubSpot

Carly Stec says, “”Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match,” explains social media entrepreneur, Gary Vaynerchuk. He... [Read more]

‘Twitter has a porn problem – and advertisers are starting to worry about it’ – Business Insider

Lara O’Reilly says, “Twitter is a champion of free speech – its former UK general manager once described the social network as “the free speech wing of the free speech party” – and it has only very recently started removing extreme violent content, and launched a crackdown on abuse on its network. Porn is still prevalent... [Read more]

‘4 Reasons Marketing Shouldn’t Control Social Media’ by Jay Baer

Baer says, “Marketing has been the custodian of digital communities since the arrival of social media over ten years ago. But is marketing really the right place for it? It turns out that just about anyone else in your organization might do a better job at convincing consumer to become customers via social media (highlight to tweet). Seem too... [Read more]

‘Are These 4 Common Legal Mistakes Putting Your Content at Risk?’ – ‘Copyblogger’ Blog

Rachel Rodgers says, “If you’re doing it right, your digital media business is probably an intellectual property factory. Smart small businesses have a content creation conveyor belt and publish new content all day everyday, from ebooks to infographics. And while there is a lot of talk about the benefits of creating content, there is very little... [Read more]

‘Facebook and IBM team up to make it easier for big brands to target you with ads’ – ‘Mashable’

Seth Fiegerman says, “Big Blue is teaming up with the world’s most popular blue app. Facebook and IBM announced on Wednesday that they will put some of their advertising tools and experts together to help big companies more closely personalize their marketing to customers. The collaboration allows the two Big Blues to double down on big... [Read more]

‘Can Emojis in page titles increase Google CTRs?’ – ‘Econsultancy’ Blog

Patricio Robles says, “Companies spend lots of time and money trying to climb the ranks of the SERPs, but fully maximizing how many people click on your results can be a difficult undertaking. In an apparent effort to do just that, online travel giant Expedia is employing an unusual tool: Emojis in some of its page titles. Google has supported... [Read more]

‘How to Manage Your Entire Marketing Budget’ – HubSpot

Eric Devaney says, “Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course,... [Read more]

‘Only 20% of marketers use behavioural triggers in email marketing: report’ – ‘Econsultancy’ Blog

David Moth says, “Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity. It can also be further improved by tying in other demographic and contextual information. For many businesses this end goal is still a long way off, but some marketing channels are being optimised using... [Read more]

‘Meerkat embraces developers and opens up its platform’ – ‘Mashable’

Karissa Bell says, “Developers: You can now build apps on top of Meerkat. The live streaming service is opening up its platform to allow anyone to create apps that work with Meerkat, the company revealed Wednesday. SEE ALSO: Meerkat now lets you watch some live streams without Twitter “We want to create a community for third party developers... [Read more]