Friday, August 22, 2014
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‘How Mobile-First Thinking Builds and Maintains a Loyal Audience’ Business 2 Community Webinar 2.00 pm ET

The ‘Business 2 Community’ team says, “In this webinar, mobile brand leaders AccuWeather and Urban Airship unveil the secrets to success for establishing a strong relationship with their mobile customers. You will learn how the most-loved apps win over loyal audiences, stay relevant and downloaded on their devices – arguably the most valuable... [Read more]

‘How High Growth Companies Use Social Media Marketing’ – ‘Business 2 Community’ Article

Sylvia Montgomery says, “In professional services marketing, we still occasionally hear the ghostly echoes: “Cold calling – that’s the way we did it back in the day and we grew our businesses just fine.” Well, sure. But this millennium is all about online lead generation and social media marketing. In fact, research shows that a firm getting 60%... [Read more]

‘3 Ways to Make Your Awesome Web Design Provide ROI’ – ‘Website Magazine’ Article

Allison Howen says, “Businesses that have finally finished their new websites are generally really excited to see what kind of sales they will generate. However, just because a website is done and looks “awesome” doesn’t necessarily mean a company is going to get positive return on investment (ROI) out of it. A truly “awesome” website... [Read more]

‘Changeouts V2′ Editable & Customizable T-Shirt Designs

If you are one of the many who are finding the tee-shirt business online a good money maker, you will be interested in this new product. (If you haven’t looked into the T-shirt (or “tee-shirt”) business, you can get more information here: Covert Tee-shirt Store.) The problem all merchants have is to keep people coming back for... [Read more]

’7 Email Reactivation Campaign Insights’ – Return Path

Julia Peavy says, “Are you trying to engage your inactive subscribers? Are you unsure what a successful reengagement campaign strategy looks like? Here are some insights and key takeaways from Return Path’s recent study, Email Win-Back Programs: Everyone Recommends Them, But Do They Work?   1. Over 25% of email addresses in the databases... [Read more]

‘What You Need to Know About Optimizing Video for Mobile’ – ‘MarketingProfs’ Blog

Michael Litt says, “Although your entire audience hasn’t gone mobile just yet—especially in the case of B2B—it’s still important to consider how your brand’s video marketing assets appear on different devices. Your top-of-funnel marketing videos are designed to get you broad reach, but if the content doesn’t load quickly... [Read more]

‘Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled’ – ‘Marketing Land’ Article

Martin Beck says, “Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion urls have been updated to work in the system. A month ago that total was said to be one million.... [Read more]

Marketing Mascots; Russia has a bear; China, a Panda; you? #ad

A mascot is often used to make a business or organization look more friendly or approachable. That’s why marketing giants like Proctor&Gamble, IBM, the Olympic Games and others have used mascots to represent their product. You (and, if you are a consultant, your clients) can see some of that same benefit by using a mascot in promotions. You... [Read more]

‘Back-to-school trends marketers must know’ – ‘Experian Marketing Forward’ Blog

Katie Oakes says, “It’s that time of the year again; the time of sharpening pencils, meeting new teachers and buying new supplies. It’s the back-to-school season, and parents and kids from kindergarten to college are preparing to begin the new year. At Experian Marketing Services, we’ve been watching the online behavior of back-to-school... [Read more]

‘How to Become the Best Blogger in Your Niche’ – HubSpot

Neil Patel says, “Back in 2012, Max Nisen wrote, “Content marketing is one of the biggest new trends.” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they’re not doing it, they will be.” Two years later, Nisen and Islam’s prophecies have come to... [Read more]