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Wednesday, September 2, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘Hit With a Google Penalty? Here’s How to Quickly Diagnose & Fix Your Issues’ – HubSpot

Andrea Francis says, “Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster hasn’t noticed. According to Kissmetrics, only 5% of penalised... [Read more]

‘Google’s Alphabet: It’s All About Getting New Ideas Into Orbit’ – ‘ReadWrite’

Christopher Lochhead says, “Asking why Google created Alphabet is the wrong question. The right questions to ask are: Why did Google miss social networking? How is it that limo company Carey didn’t see the opportunity in smartphone-powered transportation and Uber’s founders did? Why did it take SAP until 2011 to get into cloud apps, twelve... [Read more]

‘Personality Matters: How one company doubled its ROI by customizing ads based on personality’ – ‘MarketingExperiments’ Blog

Ken Bowen says, “For over a decade, MarketingExperiments has stressed the importance of customer reviews. When our Customer Ratings Tested Web clinic was originally broadcast in 2004, was the third-most popular ecommerce site in America, and Amazon’s annual revenue was a mere 7% of what it has since become. In the ten years since,... [Read more]

‘Copyblogger Media Rebrands as Rainmaker Digital’ – ‘Copyblogger’ Blog

Brian Clarke says, “The company formerly known as Copyblogger Media turns five years old today. It was September 1, 2010 that the adventure that began with a one-man blog in 2006 went to a whole new level. The scene that sticks out in my mind, however, happened a couple of months before the official start date for the company. We had just figured... [Read more]

‘Consumer Survey Reveals the Efficacy of Inbound vs. Outbound’ – MOZ Blog

Kelsey Libert says, “We’ve all heard the decades-old myth that the average consumer is bombarded with up to 5,000 ads a day. But if someone wanted to, he or she could get that number closer to zero. Just search for “how to block ads” and you’ll find more than 700 million answers. Ad-avoidance is a growing issue for marketers... [Read more]

‘We analysed 82 Econsultancy email subject lines and here’s what we learned’ – ‘Econsultancy’ Blog

Parry Malm says, “One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet. Email works because it’s the foundation of online marketing. But… is Econsultancy’s subject line language optimal? We analysed the emotional power of 82 of its recent email subject... [Read more]

‘Six brand case studies that proved the value of customer experience’ – ‘Econsultancy’ Blog

Christopher Ratcliff  says, “Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools. It’s not enough to use technology to deliver a personalised experience on a website, brand’s have to create and measure its emotional impact across every channel to help build relationships and stand out from... [Read more]

‘7 Cool Facebook Tricks You’ve Never Heard Of’ – ‘’ Blog

Brian Sutter says, “Facebook is the big kahuna of social media. It’s also one of the must-do marketing strategies for local businesses, considering 73 percent of consumers believe Facebook is the most important social media platform for local businesses. Businesses have gotten the message. According to a recent survey of 1,000 small business... [Read more]

‘Four Important SEO Trends for 2015’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. The report was based on an analysis of the the top 30 search results for 10,000 relevant keywords and 300,000 websites appearing... [Read more]

‘4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective’ – ‘Marketing Land’ Article

Steve Olenski says, “In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word out about a business’ products or services, while sales teams pitch customers directly. Inbound marketers are often seen as farmers, while their outbound counterparts in sales are seen as hunters. Though... [Read more]

3 Minute Funnel Makes Getting Started Online Easy #ad

Building your first website (or your second or third, for that matter) can be a challenge. You want to use it to build a recurring income, but there are a lot of things you need to put in place: • Create a giveaway product so people will opt-in to your mailing list • Make an attractive graphic for the product (probably a report) you are giving away... [Read more]

‘How to Develop a Top-Notch PR Plan’ – ‘Entrepreneur’ Blog

Entrepreneur team says, “When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so you’re never left clueless on what the next steps are. These five5 tips are imperative for developing a rock star... [Read more]