Friday, September 19, 2014
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Latest News

‘Facebook Takes Another Tip From Twitter And Pushes Trendy Topics’ – ‘ReadWrite’

Selena Larson says, “Just because Twitter wants to be more like Facebook doesn’t mean Facebook doesn’t want to be more like Twitter. About a month after Twitter started aping Facebook, shoving “curated” tweets in your timeline and suggesting strangers you should follow, Facebook is now getting into the “trending topics”... [Read more]

‘How to Measure the Effectiveness of Your Tweets?’ – ‘Business 2 Community’ Article

Puru Choudhary says, “If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time. Let’s say I want to promote one of the Terminus blog posts on Twitter. I can be lazy and just click the Tweet button... [Read more]

‘Can you beat last year’s winners of The Digitals?’ – ‘Econsultancy’ Blog

Christopher Ratcliff says, “Entries for The Digitals 2014 continue to roll-in as the deadline looms ever closer. The best submissions feature inspiring and innovative case studies from the digital world. It’s not too late to enter though. You have until 24 September 2014 for your chance to showcase your team’s finest work to the global digital... [Read more]

Total Video Takeover is Held Over; but time running out #ad

Total Video Takeover is still available, but you had better be quick. With millions upon millions of videos on YouTube competing for attention, getting yours noticed can take some doing. Getting your video to rank in search engines is often hard, but it is critical is you want to build your views and especially if you want to use the video to sell a... [Read more]

‘Facebook Tweaks News Feed to Surface Fresher Content’ – ‘Mashable’

Todd Wasserman says, “A new tweak to Facebook’s News Feed aims to address the common problem of seeing days-old posts on the platform. In a blog post published Thursday, company software engineers Erich Owens and David Vickrey acknowledged that the News Feed often isn’t as fresh as it could be: Our goal with News Feed is to show everyone... [Read more]

‘The State of Inbound: Sales Edition’ – HubSpot

Corey Eridon says, “If you know HubSpot primarily for its marketing software and content, you probably already know that we’ve recently released our sixth annual State of Inbound Marketing report. You might also know that this year, we dropped “Marketing” from the title, and have rebranded it simply The State of Inbound. Why? Because... [Read more]

‘Reaching and Engaging Always-On Business Buyers’ eMarketer Webinar October 2

eMarketer team says, “The webinar will address these key questions: How are business buyers using their smartphones and tablets to help inform their purchase decisions along the purchase path? How are B2B marketers factoring mobile into their budgets, strategies and tactics? In what ways are B2B marketers integrating mobile at each phase of the... [Read more]

Keyword Suggestion Pro: Using Google auto-complete to find keywords #ad

Nearly every online marketer alive does keyword research. And most of them use Google Keyword Tool, or a commercial tool that uses it behind the scenes. That population of keywords is heavily mined every day. But Google search’s auto-complete function uses a completely different process. When you type in a keyword to search, it makes suggestions... [Read more]

‘Search Marketing: How a simple copy change increased conversion 21%’ – ‘MarketingExperiments’ Blog

John Tackett says, “Serving customers effectively starts with intelligence. It’s not the kind of intelligence needed to solve Sudoku puzzles or carry home a victory on trivia night, but rather it’s what you really know about your customers: What keeps them up at night? How could your product or service transform their careers? How could what... [Read more]

‘How to Actually Be Productive While Working From Home’ – HubSpot

Erik Devaney says, “Working from home is awesome … right up until the cat throws up on your computer. And your neighbor — who you can only assume is building a time machine — starts firing up all sorts of power tools and noisy machinery across the street. For many modern marketers (myself included), working from home every... [Read more]

‘3 Myths About Social Media Marketing’ – ‘Business 2 Community’ Article

Penney Fox says, “This week I’ve been planning out my schedule for the 2015 social media workshops that I teach at the National Entrepreneur Center in Orlando. The Marketing Director who handles my workshop schedule had a few suggestions for some changes in the content I’ll be teaching. Several back and forth emails with the Marketing Director... [Read more]

‘Personalization Marketing: 630% ROI for Portland Trail Blazers via dynamic ticket pricing’ – MarketingSherpa Case Study

Erin Hogg says, “Up until October 2013, the Portland Trail Blazers’ online ticketing process was anything but trail blazing. The NBA team had several disjointed and outdated sites, none of which were under the NBA.com platform. Beyond just a site facelift, the marketing team wanted to provide an intuitive and extremely personalized experience... [Read more]