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Thursday, October 23, 2014
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Latest News

‘US Tech Market Will Rise By Around 6% In 2014 And 2015, Led By Software And Services In Support Of The BT Agenda’ – Forrester

Andrew Bartels says, “We published today our fall update to Forrester’s US tech market outlook for 2014 and 2015 (see “US Tech Market Growth Remains Solid For 2014 And 2015: The BT Agenda Will Be The Main Driver of 5% To 6% Growth“), as well as our forecast for US tech market growth by industry (see “US Tech Spending By... [Read more]

‘4 Subtle Symptoms of a Poor Performing Website’ – HubSpot

Marc Herschberger says, “Your website might be sick (and not in a good way). Don’t take it personal, most websites on the Internet today are suffering from something that’s holding them back from being in tip-top shape. Now, you may be saying, “Well, hold on! If you’re saying my website is sick, how come I don’t know about it?” Good... [Read more]

‘What Apple Pay Means For E-Commerce Marketers’ – ‘Marketing Land’ Article

Jordan Elkind says, “What is common to McDonald’s, Whole Foods, Nike, Starwood, Groupon, and Uber? Answer: They are all launch partners of Apple Pay, Apple’s new mobile payment service for online and store-based retailers, announced a month ago and available to use as of earlier this week (October 20). The new iPhone and iPad models – iPhone... [Read more]

‘When Should Marketers Send Holiday-Themed Emails?’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive. However, themed emails for holidays that do not usually involve gift-giving (Halloween, Thanksgiving, Black... [Read more]

‘Content Marketing: Engaging internal resources helps grow organic traffic 380%’ – MarketingSherpa Case Study

David Kirkpatrick says, “Every company has potentially untapped resources in its employees. This MarketingSherpa case study takes a look at how one B2B business was able to leverage its internal resources and grow its organic website traffic and social audience, and generate new leads. Read on to find out how the director of marketing of YouEarnedIt... [Read more]

‘A marketer’s guide to Chinese search engines’ – ‘Econsultancy’ Blog

Misha Maruma says, “In July the China Internet Information Network Center (CNNIC) published its bi-annual report into the state of the internet in China (report in Chinese). The report is a good guide into the browsing behaviour of netizens, the common phrase used to describe Chinese internet users. The report is based on surveys sampling 30,000... [Read more]

‘Google Launches Inbox to Reinvent the Email App’ – ‘Mashable’

Pete Pachal says, “Google wants to change email for the better. To do it, it’s launching a new email app, separate from Gmail, called Inbox. Announced via blog post, Inbox builds upon Gmail’s relatively successful tabs, which introduced new buckets for Social updates and Promotions. The app features Bundles, which will group together... [Read more]

‘The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]’ – ‘Copyblogger’ Blog

Aaron Orendroff says, “So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the... [Read more]

‘Amazon Web Services announces cloud Active Directory’ – Forrester

Andras Cser says, “As we predicted in May 2012, user directories are moving into the cloud. Cloud workloads require that users who are authorized to access them are stored near the cloud workload and not just on-premise. While this offering announced now by AWS is not necessary technically groundbreaking (Cloud IAM vendors and Microsoft Azure... [Read more]

‘Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number’ – ‘Marketing Land’ Article

Martin Beck says, “No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the internet age. And Twitter is aiming to ease that pain with a new online sign-in protocol that uses telephone numbers to authenticate identity. The new product, called Digits, was one of the highlights of Twitter’s... [Read more]

‘Google Takes E-Commerce Global with Local Inventory Ads’ – ‘Website Magazine’ Article

Derek S. says, “With more than 1 billion unique monthly visitors, Google already provides e-commerce merchants with an unparalleled opportunity to be found by anyone in the world with an Internet connection. Google provides another benefit to e-commerce merchants that a majority of ‘Net professionals may not be fully aware of in Google... [Read more]

Reminder- ‘Converting Website Visitors to Sales Opportunities’ Website Magazine Webinar 2.00 pm EDT

This is a reminder for the Website Magazine webinar scheduled on October 23. The WM team says, “In today’s digital age, attracting buyers and driving traffic to your site is only half of the battle. It is crucial for today’s modern marketers to educate and nurture each visitor into opportunities for sales. But how can marketers effectively... [Read more]