Online marketers need to learn that appearance matters. If your site or your product doesn’t look good, people will believe the content is not good. On the other hand, attractive sites and products are perceived to have valuable content.That’s why “covers” are added to e-books. On a physical book, the cover serves a practical function of protecting the pages inside. On an e-book, there’s no practical function, only an aesthetic one. They are there to make the product look good.This lesson applies to all aspects of your marketing communication. For example, how do... [...]

Ran Oelgiesser says, “A website is a necessity for any business. It introduces a product or service to a wide audience, extends the brand and authenticates its legitimacy. But, for the 25 million small businesses nationwide – it means even more. With the rise of Internet search, online reviews, social networks and online advertising, a small business’ website is its lifeblood. According to a study from Verisign, 89 percent of small businesses leveraging a website would recommend investing in a website to others within their industry to drive business success. Why? For most potential... [...]

Amberly Dressler says, “mobile and omnichannel features to advanced on-site search and filtering.Web designers – and even everyday shoppers – however, know this isn’t always the case. In honor of the upcoming holiday shopping season, Website Magazine put together a quick list of some winners and losers of big brand Web design“.2 Winners & 2 Losers of Big Brand Web DesignWebsite Magazine [...]

Darren Megarry & Evelyn Toro say, “Some 60% of global marketers have no strategy for multilingual content marketing, according to a recent survey by Cloudwords. That’s a dangerous oversight, because not thinking about translation until after the content is produced tends to complicate the process and increase costs. And it increases the chance of missing out on opportunities in emerging markets.Localization is importantThe economic potential of non-English-speaking markets, both online and offline, is staggering:By 2025, the number of global consumers in emerging economies... [...]

Bonny Clayton says, “Navigating the Web for photos to populate your website, company newsletter, or other marketing tools can be like tip-toeing through a minefield. You might emerge on the other side completely unscathed, but one wrong step can blow up into a legal morass.Just about everyone has, shall we say, appropriated an image from another website at one time or another. If you’re illustrating a report or PowerPoint presentation, there’s no problem. But if you use that photo for external marketing – in other words, put it out there as your own, without permission of the website... [...]

Brad Shorr says, “What happens when a Web design firm redesigns its own website? I polled the key players – project manager, lead designer, lead developer, production manager and content manager (me) to gather whatever insights I could. Here are key takeaways – information that should be useful to agencies and perhaps other businesses as well.FOLLOW YOUR OWN RULESWe have a very well-organized and detailed process for website design projects – one which we tended to ignore at every turn on our project. If nothing else, the inefficiencies this caused validated the virtues of our process”.What... [...]

If you’re like most of our readers, you have received dozens of affiliate emails promoting VideoJacker. On Monday, we got 29, along with a similar number since then.Why such a big interest among affiliates? Well, it’s powerful software that makes it easy to copy another website and then tweak your copy and call it your own.Affiliates thought their audiences would lap it up (with nice commissions for them.) These affiliates were right; people did buy a lot of copies of VideoJacker, nearly 2000.The grand opening sale ends today at 9:00 PM EDT. So, if you want it, this is your last... [...]

Sourav Saha says, “We all know how responsive designs have benefited us! The impact is such that some clients have started refusing to pay if their transaction is held up for extra time. Whenever something new comes up, myths about that get generated. It’s in human nature to create rumors so as to affect the common people.Myths are a waste of time. They prevent progression. ~ Barbra StreisandThese misconceptions can be one of the biggest barriers while planning, scoping, estimating, and executing your next responsive project. So, here is our effort to bust 8 common responsive web design... [...]

Eric Devaney says, “The glitz, the glam, the glorious design elements that make your website look like a million bucks.When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye.Unfortunately, redesigning a website isn’t simply an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood”.Redesigning Your Website? Why You Need to Think About SEO From the... [...]

Ben Davis says, “Well, this post does what it says on the tin.Some sites are mobile sites (m dot) and some are responsive.For more information of mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th”.15 features of 11 great mobile sites‘Econsultancy’ Blog [...]