‘How To Prepare for A Website Redesign’ – HubSpot
Jonathan Pavoni says, “Today more than ever your website is the face of your organization. Many times it’s the first impression that prospects have with your brand, and it will leave a lasting impact whether positive or negative.
In addition, your website should play an integral role in helping you grow your business. Specifically, it needs to help you: generate qualified leads, educate prospects through the stages of the sales cycle, and finally help you deepen existing customer relationships.
The sad news is that there are many websites out there that are still “brochureware”. These sites are static, have very little content, and offer very little assistance to the sales and marketing process”.
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