The latest ‘Web Marketing Today’ blog post is titled “Understanding Recent Changes to Gmail”. Pamella Neely says, “Here are 10 New Year’s web-analytics resolutions for smaller businesses. 1. Make Sure Tracking Code Is Current If you have already installed tracking code, make sure the tags (i.e., code snippets) that power your analytics tools are up to date. On occasion, the code snippets change to support new functionality, such as customer demographic data in Google Analytics. Make sure you’re tracking the most information possible, especially if it’s critical information like... [...]

The latest ‘Web Marketing Today’ blog post is titled “10 Web Analytics Resolutions for 2014”. Kevin Webster says, “Here are 10 New Year’s web-analytics resolutions for smaller businesses. 1. Make Sure Tracking Code Is Current If you have already installed tracking code, make sure the tags (i.e., code snippets) that power your analytics tools are up to date. On occasion, the code snippets change to support new functionality, such as customer demographic data in Google Analytics. Make sure you’re tracking the most information possible, especially if it’s critical information like... [...]

The latest ‘Web Marketing Today’ blog post is titled “A Guide to Google’s In-depth Articles”. Pamella Neely says, “Google’s mission statement is to “organize the world’s information and make it universally accessible.” To fulfill that mission, last year it recruited 150 people to take part in its “Daily Information Needs Study.” The research included calling each participant eight times a day and asking him or her, “What did you want to know recently?” Google found people don’t go to a search engine every time they have a question. People still don’t think of a... [...]

The latest ‘Web Marketing Today’ blog post is titled “10 Free Content Curation Platforms”. Kevin Webster says, “Many businesses are embracing content curation — the process of collecting, commenting on, and linking to the content of others. The premise is find relevant articles, tips and tools that your prospects and customers would find valuable, and then share them on a platform that”. 10 Free Content Curation Platforms Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “4 Social Media Content Ideas”. Lorrie Thomas Ross says, “A common challenge for social media marketing — Facebook, Twitter, LinkedIn, Google+ — is deciding what to post. Remember that social media isn’t about the tools. It’s how the tools are used to connect with consumers. And it’s content that provides the connection. Here are four easy content ideas to keep you current, collaborative, conversational, and creative while you market on the social web”. 4 Social Media Content Ideas Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “5 SEO Keyword Research Sources in Google”. Chris Silver Smith says, “Many search marketers are intimidated by the keyword research phase of search engine optimization. They falsely assume that it requires purchasing expensive subscriptions to tools, or hiring experts. However, Google provides a wealth of data that you can leverage if you know where to look”. 5 SEO Keyword Research Sources in Google Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “7 Books to Improve Your Landing Pages”. Kevin Webster says, “Your landing pages may be the first interaction you have with a new potential customer. While you may not build the pages yourself, having an understanding of them will assist you in maximizing their performance. Here are seven new books that can help you convert more”. 7 Books to Improve Your Landing Pages Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Google Analytics, Part 3: Conversions, Outcomes”. Feras Alhlou says, “This is “Part 3″ of a 4-part series on getting the most out of Google Analytics. In this series, I’ll address the following areas. “Part 1: Traffic Sources” “Part 2: Content, User Actions” “Part 3: Measuring Conversions, Outcomes” “Part 4: Underutilized Features” In “Part 1,” I covered traffic sources to help”. Understanding Google Analytics, Part 3: Conversions, Outcomes Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “10 Beautiful, Free Content Sliders”. Drew Coffin says, “One of the biggest challenges in web design is presenting lots of information in a limited space. Content sliders help solve this problem. While content sliders can be used for navigation or for displaying multiple products in one place, they are commonly used on website home”. 10 Beautiful, Free Content Sliders Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “Offline Marketing Tactics for Online Conversions”. Kathleen Fealy says, “When developing web strategies to increase leads and conversions, remember to utilize your offline resources to feed your online results. Ask for Reviews Word-of-mouth testimonials have always played a role in marketing. Today they take the form of online reviews. With the continued growth of social media”. Offline Marketing Tactics for Online Conversions Web Marketing Today  [...]