The latest ‘Web Marketing Today’ blog post is titled “5 Reasons to Use PPC Ads for Local Marketing”. Melih Oztalay says, “Getting your website to appear in organic search engine results is one of the most important web marketing strategies. But don’t forget about search engine advertising, too. Pay-per-click ads are among the quickest ways to drive website traffic to generate more leads and sales. In this article, I’ll address five reasons to include search engine advertising — i.e., pay-per-click ads — in your local marketing strategy. 1. Target Consumers by Geography and Search... [...]

The latest ‘Web Marketing Today’ blog post is titled “When to Use Real-Time Google Analytics”. Kevin Webster says, “Web analytics exist to provide data about traffic and visitors to a website, to facilitate business decisions. It’s important to look at historical trends and how changes to site functionality and content affect long-term performance. But instant, real-time analytics are important, too. Google Analytics Real-Time (Analytics > Real-Time) monitors visitor activity as it occurs. But don’t get bogged down in watching it. The key is to know when real-time analytics should... [...]

The latest ‘Web Marketing Today’ blog post is titled “PPC Ads: 10 Signs You Need Optimization”. Melissa Mackey says, “Many people who are new to pay-per-click advertising treat it like traditional media, where most of the work is done upfront. Once the ad is designed and the decision is made as to where it will run, the job is done. In PPC, however, the real work”. PPC Ads: 10 Signs You Need Optimization Web Marketing Today  [...]

The latest ‘Web Marketing Today’ blog post is titled “Guide to Facebook Insights for Local Businesses”. Kunle Campbell says, “Facebook Insights offers extensive data that reveals not only the performance of your business’s Facebook Page posts but also a deeper understanding your audience. In 2013, one of the most noticeable trends online was an increase in demand for accurate, detailed analysis of audience behavior and content performance. Facebook altered its Page Insights early in 2013 to give more information about the most crucial factors that affect business Pages, including how... [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Ad Extensions in Google AdWords”. Melih Oztalay says, “Google allows the insertion of additional text beside a standard AdWords pay-per-click ad. This text, called “ad extensions,” can communicate more information about your product, service, and business than the ad would otherwise permit. Think of ad extensions as a means to visually improve your text ads in desktop and mobile searches. Using ad extensions you are able to maximize your budget and help get more clicks and therefore improve the click-through rate... [...]

The latest ‘Web Marketing Today’ blog post is titled “How to Get Traffic to your Website (via Google)”. Andy Curry says, “Google is the most powerful search engine. Think of Google as a toll road. It controls the road and its tollbooth is on it. If you want to benefit using the road, you have to pay the toll. There are a few ways to pay the toll. The fastest way is to use AdWords, Google’s pay-per-click advertising service. Those ads appear at the top of the search results page and down the right hand side, too, as shown below”. How to Get Traffic to your Website (via Google) Web... [...]

The latest ‘Web Marketing Today’ blog post is titled “17 Ways to Jumpstart your Email Opt-in Box”. Pamella Neely says, “There are dozens of things you can do to get more email subscribers. Hosting a webinar, pay-per-click advertising, guest blog posting, and Facebook contests are just a few of them. But the easiest way to grow your list is to improve your opt-in box. If your email list is barely growing, or even slowly shrinking due to list churn, consider these 17 items. Add an opt-in form to every page of your site. Don’t just add a link to sign up forms – add the form itself.... [...]

The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”. Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site. Google Analytics measures the effectiveness of this first impression by calculating the number of goal completions — i.e., “Goals” created in Analytics — against... [...]

The latest ‘Web Marketing Today’ blog post is titled “Generating Local Business Beyond the Click”. Melissa Mackey says, “Most of my articles address how to succeed with pay-per-click advertising. I’ve written about numerous ways to drive traffic to your website and to convert that traffic into sales or leads. But what if you’re a local business that depends on foot traffic? What if you close most of your sales over the phone? Should you abandon pay-per-click advertising altogether? Not at all. There are several ways you can use PPC to generate business beyond the click”. Generating... [...]

The latest ‘Web Marketing Today’ blog post is titled “Local SEO for Multiple-location Businesses”. Dustin Christensen says, “Search engine optimization for local businesses can be difficult. That is especially true for companies with multiple locations. But local SEO for small businesses with multiple locations isn’t impossible. It simply requires a highly organized plan based on your business’s goals and geographic priorities. Here are five steps to improve your local organic traffic, and, more importantly, provide a better user experience to potential customers searching in a specific... [...]