‘5 Reasons to Use PPC Ads for Local Marketing’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “5 Reasons to Use PPC Ads for Local Marketing”.
Melih Oztalay says, “Getting your website to appear in organic search engine results is one of the most important web marketing strategies. But don’t forget about search engine advertising, too. Pay-per-click ads are among the quickest ways to drive website traffic to generate more leads and sales.
In this article, I’ll address five reasons to include search engine advertising — i.e., pay-per-click ads — in your local marketing strategy.
1. Target Consumers by Geography and Search Terms
Search engine advertising allows you to reach a specific geographical area. If, for example, you offer services or ship your products only to specific zip codes, cities, or states”.
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