What does it take for a business to attract paying customers? The first priority is establishing trust.It has been shown that positive reviews lead 73% of consumers trust a local business more.As a result of that greater trust, positive reviews made becoming a paying customer more likely.This is as true on the local level as it is for big international corporations. It has been reported that 9 out of 10 consumers read reviews to decide if a business is worth visiting.And those reviews had better be very good. 48% of consumers reported needing at least a four-star rating.The need to demonstrate... [...]