Eric Holmlund, along with his partner, David Matthew, has just released training called The Authority Website Blackbook. “Authority” in this context refers to expertise. A site has authority if it presents expert information, authoritative information, information that is trustworthy and trusted. The judges of your site’s authority are, first of all, your visitors, and second, the search engines. IM NewsWatch, for example, is an authority site in the online marketing niche. It has been published for almost 15 years; it produces loads of trusted content; and people return day after... [...]