Social media ROI is a measure of the benefits delivered by social media marketing campaigns compared to the total investment on these campaigns — including money, time, and effort. HubSpot contributor Marcus Andrews has published an article featuring three useful steps to measure social media marketing ROI. He says, “One of the most popular and data-driven ways to measure social media marketing ROI is through paid advertising. The problem arises, though, when there isn’t a sound strategy in place to yield a positive return on investment. How does this happen? Typically, social media... [...]

Social media ROI is a measure of the benefits delivered by social media marketing campaigns compared to the total investment in these campaigns — including money, time, and effort. HubSpot contributor Marcus Andrews has published an in-depth article on measuring social media marketing ROI. He says, “One of the most popular and data-driven ways to measure social media marketing ROI is through paid advertising. The problem arises, though, when there isn’t a sound strategy in place to yield a positive return on investment. These marketers end up learning a really expensive lesson, one... [...]