Sandra Martini’s latest article is reprinted here. The article is titled “Business Marketing: Why Watching and Imitating Aren’t Enough”. Business Marketing: Why Watching and Imitating Aren’t Enough Recently, I received an email from one of my newsletter readers who “saw” me announce a new program without a long information (a.k.a. “sales”) page, without a preview call, without sending tens or hundreds of emails and without going gangbusters on social media and so decided to do what I did for her own program announcement. Her result? No interest, no sign-ups. Absolutely... [...]

Sandra Martini’s latest ‘The Martini Advantage’ newsletter article is reprinted here. The article is titled “Setting Boundaries for Sustainable Success  and Extreme Client Care”. ‘Setting Boundaries for Sustainable Success  and Extreme Client Care’ by Sandra Martini Would you prefer to listen to this week’s article? If so, click here to listen. The term “boundaries” or “setting boundaries” often comes with a negative connotation – one of exclusion or closing people out. In reality, setting boundaries is symbolic of sustained success... [...]

Sandra Martini’s latest ‘The Martini Advantage’ newsletter article is reprinted here. The article is titled “Where are my business results?”. ‘Where are my business results?’ by Sandra Martini Would you prefer to listen to this week’s article? If so, click here to listen. Ever notice how we think we do more than we actually do?  Or we eat more or spend more than we think until we add up all the calories and cents? It’s almost as if our brain is working to support our intentions rather than our actual actions. This hit home twice last week when: A... [...]

Sandra Martini’s latest article is reprinted here. The article is titled “The Downside of PLR (Private Label Rights)”. The Downside of PLR (Private Label Rights) Wikipedia defines Private Label Rights (“PLR”) as: “Private Label Content comes in many different formats, including PLR reports, ebooks, articles, graphics, templates and even videos. While licenses differ with each author and seller, the basic premise is that the license permits buyers to re-brand the content under their own name and brand (excluding copyright). In general practice this means that the product... [...]

Sandra Martini’s latest article is reprinted here. The article is titled “Why Good or Great Customer Service Isn’t Enough”. Why Good or Great Customer Service Isn’t Enough What’s the difference between good customer service, great customer service and Extreme Client Care™?  It’s a question I’m often asked and here’s an easy way to think of it: Good Customer Service: You purchase something and receive an electronic (email) receipt and autoresponder message follow-up. Great Customer Service: You purchase something, receive electronic (email) receipt, nurturing... [...]

Sandra Martini’s latest article is reprinted here. The article is titled “7 Must-Haves for a Successful and Sustainable Business”. 7 Must-Haves for a Successful and Sustainable Business Back in my Corporate and Federal Government days, I was all about excellence – reading all the latest business books and quickly gaining a reputation as the person you went to if you wanted results. It was a simpler time: do your job well, anticipate future requests and do them before management asked. The result? Jobs were created for me, offers made and raises received. As an entrepreneur,... [...]

Sandra Martini’s latest article is reprinted here. The article is titled “Why Facebook & Pinterest are more popular than other social media”. Why Facebook & Pinterest are more popular than other social media Have you ever wondered why Facebook and Pinterest are more popular than other platforms like Twitter, Linked In and Google +? I’ve been traveling a lot over the last few weeks and noticed that when I get online, after email, Facebook or Pinterest are the first places I go. Then, as the flight attendant was about halfway through her announcement, it hit me. . . Facebook,... [...]

Sandra Martini’s latest ‘The Martini Advantage’ newsletter article is reprinted here. The article is titled “The Power of a List”. ‘The Power of a List’ by Sandra Martini It’s amazing how when things get super busy and we try to speed up, Murphy’s Law or nature in general takes over with things to slow us down – whether we get sick, overwhelmed, or just mess things up in general. From my days of simultaneously launching the AmeriCorps program and handling Presidential event logistics, I learned a valuable lesson: When everything starts to speed up... [...]

Sandra Martini’s latest article is reprinted here. The article is titled “The Shopping Cart Price Increase — a reality check”. The Shopping Cart Price Increase — a reality check The shopping cart (whether you use 1shoppingcart, kickstartcart, autowebbusiness, etc. — they’re all the same) has announced a price increase on its Pro package which amounts to approximately 30%. And everywhere people are complaining and looking to leave the cart. Before getting all riled up, let’s take a quick look at the facts: I’ve had the Pro version for about 7 years and this is the... [...]

Sandra Martini’s latest article is reprinted here. The article is titled “It’s time to stop apologizing”. ‘It’s time to stop apologizing’ by Sandra Martini While catching up on emails during a recent business trip, I noticed a new trend appearing: Every few emails showed another business owner apologizing. Apologizing for what you wonder? For doing their *job* and offering their services.  In effect, entrepreneurs and business owners now feel the need to apologize for being entrepreneurs and business owners. They (you?) do it in several ways: Promising not to... [...]