Personalization is considered to be a key element in winning more customers and growing your business. It helps you to connect with your prospects and customers and present right offers. Think with Google’s Kiran Mani and Rachelle Considine have published an article ‘You don’t just need personalization — you need the right personalization’ justifying the emerging need for creating effective personalization experience for business growth. Mani and Considine say, “According to Boston Consulting Group, there is close to $400 billion dollars at stake in U.S. retail,... [...]