A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. The content that you post on pillar pages is called pillar content. Content Marketing Institute’s Justin Champion has shared a six-step guide to creating pillar content. Champion says, “You’re at the bottom of the mountain. You’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re... [...]