Creating Persona-Driven Content for More Traffic

The term persona refers to a snapshot of your ideal reader. Someone who reads your content or marketing message and connects it with his or her requirements. By creating persona-driven content you can improve the chances of your marketing success. Blogging Wizard contributor Adam Connell has published a comprehensive article on creating persona-driven content. Connell says, “In a moment I’ll show you examples of persona-driven content from various niches. But first – let’s take a look at how to ensure your content is as specific as it should be. There are two key components... [...]