Marketing’s Role in Creating an Inclusive Future [Video]

Content Marketing Institute has published a new video ‘Marketing’s Role in Creating an Inclusive Future’ featuring Karen McFarlane. The CMI team says, “DEI and authenticity are buzzwords of the day, but not everyone knows how to achieve them in practice. This lack of confidence results in an uncertain dance between appreciation, appropriation, performative action, cancel culture, and allyship. So, how can marketers use their strategic prowess to build an inclusive brand that strikes the right chord and speaks to the hearts and minds of their community? In this clip from... [...]