Charlie Cook’s latest blog post is titled “Five Fast Ways To Power Your Direct Mail Response”. Cook says, “With everyone focusing their marketing online, direct mail is one of the easiest places to get attention. Think about how many emails you get each day, versus mail when you get home. Hint – Google uses direct mail to sell it’s advertising. Use these 5 ways to power up your sales with direct marketing”. Five Fast Ways To Power Your Direct Mail Response Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “How To Direct The Flow”. Cook says, “I didn’t buy a lottery ticket last week. Which is too bad, but as I’m sure you know you have a better chance of getting struck by lightning than winning the lottery. Which is why, instead of leaving my future up to chance, and a slim one at that, I prefer to direct and control the flow of money into my business”. How To Direct The Flow Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “Did You Write This”. Cook says, “It happens every week. You make a promise to yourself that you’re finally going to start writing weekly or monthly posts for your blog, or articles sharing your personal insights”. Did You Write This Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “The One Thing You Must Do…”. Cook says, “When I was 7, I enjoyed playing hide and seek. This was before the Internet existed. Only one person I knew had color TV and there was no cable TV, no iPad, no iPhone, no Droid, etc – you get the picture. The goal of hide and seek, if you’re doing the hiding is to make yourself scarce”. The One Thing You Must Do… Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “The Simple Secret To Success”. Cook says, “What do you think about this? Imagine you own a taxi. It’s your livelihood and in addition to keeping it looking great, you want to keep it running well too, which includes making sure your tires are inflated just right”. The Simple Secret To Success Marketing for Success  [...]

Amanda DiSilvestro’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “It Pays To Do What Most People Don’t”. DiSilvestro says, “When I was a kid, and I went away to camp, my parents sent me postcards. Now, I hardly ever get one but when I do, I read it. Everyone’s gaga about the Internet, texting, their smart phone, and the result is that most people have stopped sending”. It Pays To Do What Most People Don’t Marketing for Success  [...]

Lee Smith’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Most Overlooked Secret To Sales – Revealed”. Smith says, “I hear it all the time from budding business owners I work with. They tell me they tried direct mail, or they tried asking for referrals, or they tried promotions – and they worked but then for whatever reason they didn’t try again. Do you know the real “secret” to sales success? Here’s a hint – it’s not the latest”. The Most Overlooked Secret To Sales – Revealed Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “Which Type of Person Are You”. Cook says, “Two weeks ago, I was riding up the ski lift at my home mountain, Sugarbush in Vermont. It was snowing, which if you’re a skier like me, is a good thing but the person next to me was complaining”. Which Type of Person Are You Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “3 Fatal Phone Mistakes That Kill Sales”. Cook says, “Most businesses throw 30-80% of the leads they get away and I’m talking about my clients and yes, you too! It’s incredible to me but it’s true. Almost every business owner I’ve talked to wants one thing”. 3 Fatal Phone Mistakes That Kill Sales Marketing for Success  [...]

Charlie Cook’s latest blog post is titled “Small Business Marketing Budgets Too Small?”. Cook says, “While the majority (72%) of small business owners are starting to feel positive about the economy, and their future. There remains a big gap between aspirations and realty. Most still lack the funds to capitalize on the turnaround, and only have around $2,000 to spend on marketing”. Small Business Marketing Budgets Too Small? Marketing for Success  [...]