Amanda DiSilvestro’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “It Pays To Do What Most People Don’t”. DiSilvestro says, “When I was a kid, and I went away to camp, my parents sent me postcards. Now, I hardly ever get one but when I do, I read it. Everyone’s gaga about the Internet, texting, their smart phone, and the result is that most people have stopped sending”. It Pays To Do What Most People Don’t Marketing for Success  [...]

Amanda DiSilvestro’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Retargeting In 2012: Will You Annoy Your Past Customers?”. DiSilvestro says, “Don’t panic! Hundreds of companies are entering the New Year realizing that many of their old customers did not renew their contracts. Whether you just began starting a small business or had a hectic 2011, it is likely that you’ve lost a few clients along the way”. Retargeting In 2012: Will You Annoy Your Past Customers? Marketing for Success  [...]

Nickolay Lamm’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Want Your Direct Mail Read? Avoid these mistakes”. Lamm says, “How many times have you went through your mail and thrown away everything without looking? You think to yourself: why would any business want to spend their money on mail that you throw away?”. Want Your Direct Mail Read? Avoid these mistakes Marketing for Success  [...]

Amanda DiSilvestro’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Four Google Secrets You Need To Know”. DiSilvestro says, “Lately small businesses have been bombarded with strategies and tricks to improve SEO efforts. As an employee hired solely for SEO reasons, I understand the importance of organic search rankings and the excitement that comes from seeing your company pop up after a Google search”. Four Google Secrets You Need To Know Marketing for Success  [...]

Lee Silverstein’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Most Important Selling Tip…Ever”. Lee Silverstein says, “A little over 10 years ago, I started a new chapter in my life. I sold women’s shoes. Now, it may not seem glamourous, but it taught me an incredible lesson about the buying behavior of people. You see, I thought it would be easy. But to my surprise”. The Most Important Selling Tip…Ever Marketing for Success  [...]

Lee Silverstein’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Most Important Selling Tip…Ever”. Lee Silverstein says, “A little over 10 years ago, I started a new chapter in my life. I sold women’s shoes. Now, it may not seem glamourous, but it taught me an incredible lesson about the buying behavior of people. You see, I thought it would be easy. But to my surprise”. The Most Important Selling Tip…Ever Marketing for Success  [...]

Amanda DiSilvestro’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Simple Mistake That Can Sabotage Your Sales”. DiSilvestro says, “Today I have looked at a desktop computer screen, cell phone screen, TV screen, business phone system screen, a touch screen on a printer, and, you guessed… an Ipod screen… and I cannot wait to go home, sit back, and relax in front of my EReader screen”. The Simple Mistake That Can Sabotage Your Sales Marketing for Success  [...]

Lee Silverstein’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How Coupons Can Kill Your Sales, And What You Can Do About It”. Lee Silverstein says, “Ever seen an ad for an air fare special for one price? But by the time you sign up and get to the small print, you realize that your fare isn’t nearly as cheap. How often does this leave a bad taste in your mouth?”. How Coupons Can Kill Your Sales, And What You Can Do About It Marketing for Success  [...]

Amanda DiSilvestro’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How To Create Podcasts That Please”. Amanda DiSilvestro says, “It was only a matter of time before people got bored with the static look of websites. Lately we have been seeing more 3D images, rotating images, and audio to accompany a business website. These new tactics hope to”. How To Create Podcasts That Please Marketing for Success  [...]

Lee Silverstein’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “All I Need To Know About Twitter I Learned In Kindergarten”. Lee Silverstein says, “Now that I consider myself a somewhat experienced member of the Twitter community, I have spent a little time reflecting on all that I’ve learned since joining the group approximately one year ago. With credit (and apologies) to Robert Fulghum, the author of All I Really Need To Know I Learned In Kindergarten, here’s what I’ve learned”. All I Need To Know About Twitter... [...]