Data is the key element in today’s marketing tasks. Correct analysis and understanding of your customer requirements and their behavior can help you to make right marketing decisions. Google Marketing team has published a new guide ‘Linking analytics and ads: The solution to today’s marketing challenges’ to help you improve your marketing efforts. Google Marketing team says, “The rise of mobile devices and new digital technologies has resulted in customer journeys that are more varied than ever. The brands that are growing are gaining a deeper understanding of today’s... [...]