Ken Nadreau’s latest article is titled “Lost In The Volume”. Nadreau says, “To be one of many means there’s a good chance you’re going to get lost in the volume. It’s not a good place for a business to find itself, but it seems everyone goes there. The thing is, “opportunity discovered” is what every business hopes for, whether it’s through some innovation or just by a stroke of luck. You know, being in the right place at the right time, with the right resources”. Lost In The Volume Ken Nadreau’s Blog  [...]

Ken Nadreau’s latest article is titled “How Your Disposition Can Effect Business”. Nadreau says, “Your disposition can effect business in a number of ways, simply because most people are sensitive to extremes. Even first contact could have a lasting effect on how many will see you from that moment on. I remember moving into a new town when I was a kid, and as all kids, my top priority was to check out the local corner store.”. How Your Disposition Can Effect Business ** This news post is submitted by Ken Nadreau.  [...]

Ken Nadreau’s latest article is titled “How To Form Business Alliances”. Nadreau says, “Scouting for business allies is one thing, but several people wrote in wanting to know how to form business alliances once you’ve decided it’s something you’d like to do. Are there rules, guidelines, or steps you should follow to find the right people? Well, there’s nothing set in stone, but a little common sense will go a long way if you really want to form business alliances with other people”. How To Form Business Alliances ** This news post is submitted by Ken Nadreau.  [...]

Ken Nadreau’s latest article is titled “Fads And Trends”. Nadreau says, “Knowing the difference between fads and trends can save you a lot of time and money when you’re trying to build a business over the long term. Keeping yourself in check by not jumping into fad chasing too quickly can also save you some credibility as well. So what’s the difference between fads and trends?”. Fads And Trends ** This news post is submitted by Ken Nadreau.  [...]

Ken Nadreau’s latest article is titled “Extreme Marketing In A Skeptical World”. Nadreau says, “Using extreme marketing techniques in a world of skeptics, will go over about as well as political extremism in a country made up of centrists. It might be all exciting and get attention, but it won’t make the sale in the end. There’s little doubt, most people are skeptical these days. And who can blame them with bad economic news constantly coming at them, and all the bickering about how to fix it giving way to no real solutions”. Extreme Marketing In A Skeptical World ** This... [...]

Ken Nadreau’s latest article is titled “Using Fear of Authority To Sell Products”. Nadreau says, “Sorry, but there’s just too much of this using fear of authority to sell products going around to not say something about it. You’d think people would know it’s not the truth by now, but apparently it needs repeating once more”. Using Fear of Authority To Sell Products ** This news post is submitted by Ken Nadreau.  [...]

Ken Nadreau’s latest article is titled “Are You Seeking Endorsements?”. Nadreau says, “Of all the business promotional methods you could tackle,seeking endorsements, or as some call it, “word of mouth” or “peer to peer” advertising is no doubt the most effective. Everyone knows, gaining trust is the most important aspect of doing business. It’s also the hardest part of doing business”. Are You Seeking Endorsements? ** This news post is submitted by Ken Nadreau.  [...]

Ken Nadreau’s latest article is titled “Sometimes Marketing Comes Second”. Nadreau says, “It’s true, sometimes marketing comes second, especially when something of global magnitude is happening. So yesterday, 9/11 was such a day to reflect on what it means to be a part of something greater. And there was a lot to reflect on even after ten years.   Though the pain of such great loss in human life is still very much present, what stands out to me now is the stark profiles in human behavior”. Sometimes Marketing Comes Second ** This news post is submitted by Ken Nadreau.  [...]

Ken Nadreau’s latest article is titled “Using Psychological Triggers”. Nadreau says, “The use of psychological triggers in marketing is not something for the inexperienced. There’s a lot that could go terribly wrong if you don’t know what you’re doing. The least of which is exposing your inexperience. Psychology is a mind science, so by its very nature, it’s used to alter and/or amend thought. However, it’s also about perspective and persuasion, which are individual things”. Using Psychological Triggers ** This news post is submitted by Ken Nadreau.  [...]

Ken Nadreau’s latest article is titled “For The Working People”. Nadreau says, “White collar, blue collar, or the work-at-home pajama collar, every one of us are working people. Each contributes to the economy, sure, but we also do far more than that. Working people make the world work by working together! Personally, I think we should do away with the phrase, “working class,” because it doesn’t matter if you’re a thinker or a doer, if your hands are dirty or your brain gets tired at the end of the day, we’re all still working people”. For The Working People ** This... [...]