Ken Nadreau’s latest article is titled “Consequences Of Perception Marketing”. Nadreau says, “You know what it means when something is gourmet, right? It means it’s special, above the norm, usually consisting of the very best or rare ingredients. But what happens when you cheapen “gourmet” with the mere perception of it? Last night I watched a show about perception on the Science Channel. And of course, with my marketer’s mentality, I caught something in it that I believe is important to what we do”. Consequences Of Perception Marketing Ken Nadreau’s Blog  [...]

Ken Nadreau’s latest article is titled “Are Social Networks For Marketing?”. Nadreau says, “This phrase, “social networks for marketing,” implies three distinct components. The big question is, can you do what you do without taking them all into consideration? Now chances are, if you’re a marketer, the word that stands out to you in this question is, “marketing.” Can you use social networks for marketing purposes? Because, after all, that’s what you do”. Are Social Networks For Marketing? Ken Nadreau’s Blog  [...]

Ken Nadreau’s latest article is titled “A Little Bit Of Everything”. Nadreau says, “No one says you have to reinvent the wheel to succeed in business, but sometimes just taking a little bit of everything you’ve learned, and putting a new innovative spin to it will. The key to a successful business isn’t about how big it is, or how much money you’ve poured into it. It’s more about the attention it musters. And no, I’m not talking about traffic. Nor is this about the “Wow” factor, because a lot of that is just hype”. A Little Bit Of Everything Ken Nadreau’s Blog  [...]

Ken Nadreau’s latest article is titled “Selling Experience”. Nadreau says, “Business archetypes and business models might be seen pretty much as the same thing to most people. But to the smart ones, why they’re the same is profound. To be clear, archetypes are models. So at face value, if you’re talking about business archetypes and business models, you could use them interchangeably”. Selling Experience Ken Nadreau’s Blog  [...]

Ken Nadreau’s latest article is titled “Archetypes And Business Models”. Nadreau says, “Business archetypes and business models might be seen pretty much as the same thing to most people. But to the smart ones, why they’re the same is profound. To be clear, archetypes are models. So at face value, if you’re talking about business archetypes and business models, you could use them interchangeably”. Archetypes And Business Models Ken Nadreau’s Blog  [...]

Ken Nadreau’s latest article is titled “If You Publish Books On Kindle”. Nadreau says, “If you publish books on Kindle, there might be an outlet you’re not familiar with. Amazon has another way to get your Kindle books seen by a lot of picky readers. I’m talking about Kindle Singles. Now it might sound like it’s just a place to stick your short stories or articles, but it’s actually much more than that”. If You Publish Books On Kindle Ken Nadreau’s Blog  [...]

Ken Nadreau’s latest article is titled “Do Something Big”. Nadreau says, “No, I mean let’s do something big. You and me, together. I’m looking for some people who are willing to put their heads together, and come up with something to promote no one has ever thought of before. No commitment, no investment, just a small group of people who want to do something big, starting off with a mastermind to see what comes of it. You can walk away whenever you want, or stay until we make something great. It’s entirely up to you”. Do Something Big Ken Nadreau’s Blog  [...]

Ken Nadreau’s latest article is titled “What Are You Missing?”. Nadreau says, “What are you missing when it comes to a better product, marketing method, or idea? Probably the same as everyone else, unless you’ve been paying attention. Mistakes come in all forms, shapes and sizes, but somewhere along the line, they generally have something to do with omissions. Often it’s by accident, such as leaving one letter out of a URL you send to thousands on an email list, or forgetting to include an important component file in a piece of software before putting it on the market”. What Are You... [...]

Ken Nadreau’s latest article is titled “Habit Of Opportunity”. Nadreau says, “Are you in the habit of opportunity seeking? Are you always on the hunt for your big break, or your chance to get in on the ground floor? The problem: Opportunity is everywhere, coming at you from every direction, and from multiple sources. The solution: The realization that opportunities are only valid once you grab hold of one and make it happen for you”. Habit Of Opportunity Ken Nadreau’s Blog  [...]

Ken Nadreau’s latest article is titled “A New Type Of Marketing Funnel?”. Nadreau says, “In the old days when we talked about a marketing funnel, it usually meant a technique for driving traffic, in a round about way to a particular sales page. Now it appears as though it’s marketing itself that’s being funneled. And it could be the way we might be looking at technology that’s doing it”. A New Type Of Marketing Funnel? Ken Nadreau’s Blog  [...]