‘Abandonment Issues – What To Do with Content Archipelagos’ by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Abandonment Issues – What To Do with Content Archipelagos”.

Baer says, “If you viewed your content marketing operations from a 35,000 foot level, what would they look like? Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure? Would they appear to feed audience traffic to one another? Would you have any assets that stand alone, away from the others in isolation?”.

Abandonment Issues – What To Do with Content Archipelagos

Jay Baer’s ‘Convince & Convert’ Blog