In-Market Audiences for Google Shopping Campaigns & This Week’s Digital Marketing News [Podcast]

Search Engine Journal has published a new podcast episode ‘In-Market Audiences for Google Shopping Campaigns & This Week’s Digital Marketing News’. The SEJ team says, “In-market audiences are now compatible with Google Shopping campaigns! These audiences can be applied to campaigns with either the targeting or observation setting and can also be used for bid adjustments or exclusions. Many of these audiences focus on shopping behavior, so pairing them with shopping campaigns could be a huge boon for retailers”. In-Market Audiences for Google Shopping Campaigns &... [...]