DMI on How Twitter May Change

Digital Marketing Institute contributor Clark Boyd has published an article presenting three scenarios on how Twitter may change. He says, “We cannot predict what Mr Musk will do next and since Twitter is now a private company, his whims will dictate the course of events. With this in mind, it is sensible to plan for scenarios instead. Depending on which factors are uppermost in Musk’s mind, the following are the most probable future situations for brands. Scenario 1: Twitter continues on its current path In this scenario, Musk carries his recent actions to their semi-logical conclusion.... [...]