To make most from your holiday marketing efforts, you should be planning your PPC holiday marketing campaigns right now as the holiday season boasts the most lucrative quarter for many online businesses.PPC Hero contributor Stephanie White has shared 12 holiday PPC optimization tips to improve your marketing results.White says, “This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS.SQRs/NegativesIt... [...]