Steve Ganem, Senior Product Manager, Google Analytics has announced the availability of new predictive capabilities in the Google Analytics platform. The new Google Analytics features will enable webmasters to analyze customer activity with predictive metrics and reach predictive audiences in Google Ads. Ganem says, “Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take. Today we are introducing two new predictive metrics to App + Web... [...]