When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is not the key to more revenue. Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers. MarTech is hosting a webinar ‘5 Proven Ways to Boost Funnel Conversion Rates in 2022’ on Tuesday, May 10, 2022. The MarTech team says, “More than ever, marketing teams need to rethink their approach, find new ways to engage with buyers, and implement effective strategies... [...]