When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is not the key to more revenue. Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers.

MarTech is hosting a webinar ‘5 Proven Ways to Boost Funnel Conversion Rates in 2022’ on Tuesday, May 10, 2022.

The MarTech team says, “More than ever, marketing teams need to rethink their approach, find new ways to engage with buyers, and implement effective strategies that improve funnel conversion rates. In this session, Alex Ortiz, CMO of Sendoso, will cover:

  • How to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters.
  • Effective techniques to successfully boost your buyer engagement
  • Proven strategies to improve your funnel conversion rates throughout the buyer journey (top, middle and bottom of the funnel)
  • How to use sending to build relationships with your top tier accounts”.

5 Proven Ways to Boost Funnel Conversion Rates in 2022


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