The latest ‘Econsultancy’ blog post is titled “20 mind-blowing social media statistics: three years later”. David Moth says, “Back in 2010 when social media marketing was still in its infancy our former research director Jake Hird rounded up more than 20 mind-blowing stats that gave an overview of how the industry was progressing. Since then Jake has emigrated to an old British penal colony and these stats have become somewhat less mind-blowing as people now accept that social media is a massive industry”. 20 mind-blowing social media statistics: three years... [...]

The latest ‘Econsultancy’ blog post is titled “How you can boost your email re-activation campaign’s response rate”. Parry Malm says, “Depressingly, the life of an email marketer is one of minorities, even the best email campaigns are opened by just a tiny minority of people.  And as a result, every one of us has mused at one point or another, ‘How can I get these non-opening 80% to engage with me again?’ And so we send out re-engagement campaigns, get a couple or three percent response, and think we’ve done a great job”. How you can boost your... [...]

The latest ‘Econsultancy’ blog post is titled “How small businesses can make the most of Facebook”. Christopher Ratcliff says, “As a small business owner you’re in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development. Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it’s also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with... [...]

The latest ‘Econsultancy’ blog post is titled “The top 16 social media fails of 2013”. David Moth says, “One of our main focuses on the Econsultancy blog is highlighting instances of best practice and digital excellence in the marketing world. But every so often it’s also useful to shine a light on the mistakes that people make, particularly when it comes to social media. I could try to lie and say that I’m doing this so we can all learn valuable lessons from the unfortunate errors of others, but truthfully I just find it quite amusing”. The top 16 social... [...]

The latest ‘Econsultancy’ blog post is titled “Google will add more mobile priority to its update menagerie”. Fiona Salmon says, “Pretty sounding search algorithm updates (Hummingbird, Panda, Penguin…) have plunged many digital publishers into peril as their content plummets out of search engine results pages in consequence. The decline in visitors impacts the performance of ads, which hits revenue. Under pressure from the publisher and ad sales team, the media title’s SEO and editorial teams try to reverse engineer Google’s update and work out new tactics... [...]

The latest ‘Econsultancy’ blog post is titled “Understanding the traits of online shoppers to drive conversions”. Ian McCaig says, “Research has identified that just over 1% of anecommerce site’s users contribute 40% of its revenue. By analysing 950m page views from more than 123m website visits, the research found that whilst this 1.06% of total visitors generate four tenths of a site’s income, there are a further 20% of site visitors who will visit regularly, but never make a purchase. So what are the traits of these very different consumers and how can you... [...]

The latest ‘Econsultancy’ blog post is titled “Seven Twitter Q&As and the lessons that can be learned”. David Moth says, “Twitter Q&As are like London buses – you wait ages for one then 100 come along at once. At least I think that’s how it goes? In recent months brand marketers must have been busy convincing prominent members of staff to make themselves available on social media, as it seems every day someone else is answering questions via a hashtag. The main benefit of these Q&As is PR, as the likelihood is that a huge number of trolls will try to... [...]

The latest ‘Econsultancy’ blog post is titled “What are transactional emails and why are they important?”. David Moth says, “In the ever-evolving realm of digital, email could almost be considered as an old school form of marketing. However it’s still a hugely effective tool for driving traffic and sales, particularly when combined with personalised content and offers. As such it’s a topic we frequently write about here on the Econsultancy blog with the posts often proving to be a good starting point for debate among our readers”. What are transactional emails... [...]

The latest ‘Econsultancy’ blog post is titled “How small businesses can make the most of Pinterest”. Christopher Ratcliff says, “As a small business owner you’re in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development. Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it’s also the key way for a small business to develop awareness, raise its profile, gauge its market and interact... [...]

The latest ‘Econsultancy’ blog post is titled “Google moves towards a fully-subscribed search service, to detriment of advertisers”. Jon Baron says, “Actions speak louder than words. At a time when ‘big data‘ analysis is driving intelligence into customer behaviour and beginning to underpin strategy marketers are clamouring to gain all the relevant insight they can get to stay ahead of the pack.  We know from working with global ecommerce advertisers that Google is the dominant analytics player. Last month Google showed its hand by taking action that should... [...]