The latest ‘Econsultancy’ blog post is titled “Understanding the traits of online shoppers to drive conversions”.

Ian McCaig says, “Research has identified that just over 1% of anecommerce site’s users contribute 40% of its revenue.

By analysing 950m page views from more than 123m website visits, the research found that whilst this 1.06% of total visitors generate four tenths of a site’s income, there are a further 20% of site visitors who will visit regularly, but never make a purchase.

So what are the traits of these very different consumers and how can you use this information to convince them to shop more”.

Understanding the traits of online shoppers to drive conversions

‘Econsultancy’ Blog

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