Dan Steiner says, “Brands have discovered the value of using video to engage customers and stand out in social media feeds. However, when it comes to Search Engine Optimization (SEO), videos can be lacking. You can include important information in your description, but that won’t cover everything described in your video. Investing in a transcription for each video can help you generate valuable text-based content without having something written. Here are several reasons a video transcription is a good idea for your company websites. Boost Search Engine Visibility The most important reason... [...]

Lyndi Catania says, “When it comes to delivering content today, it’s important to deliver it in a way that best suits the message. For some shorter pieces of information or ones that are fact or statistic based, an infographic could be the most beneficial option. Infographics make the information easier to absorb, not only because it’s mapped out in a digestible way, it’s visually pleasing to the eye. This is why infographics have the chance of going viral and can help in the author’s link building endeavors and increase their exposure. Taking advantage of the following... [...]

Andy Beohar says, “Inbound marketing is one of the most effective ways to attract and convert potential customers, to the extent that 84 percent of marketers prioritize their inbound strategies. For B2B companies especially, leveraging and optimizing the most important elements of inbound marketing, such as content, email, social media, and SEO, can help you ignite lead generation and drive the results you’re looking for. Want to get started? Check out these eight strategies that will help you harness the power of inbound marketing for B2B. Content 1. Repurpose Existing Content B2B companies... [...]

Tony Messer says, “We’ve all heard the mantra: Content is King! But what exactly does it mean? What are the business benefits of Content Marketing and where exactly do you start? We’ll let’s start with what not to do. The fundamental mistake that most businesses make is to create content for content’s sake. Maybe they’ve heard that businesses that create content on a regular basis get better rankings and get more traffic. These days anyone can easily churn out blog post after blog post, create dozens of podcasts, or draw up an infographic, and upload them to their website. But creating... [...]

Peter Brooke says, “If your online marketing strategies aren’t generating the results you were hoping for, one or more of these common marketing mistakes may be to blame. Online marketing strategies can be highly effective when used correctly, but there is a definite margin for error. If you are making any of these common marketing mistakes, you may be effectively sabotaging your own efforts instead of helping your business succeed. To help ensure your marketing efforts are helping, not hurting your business, we’ve got examples of five mistakes business make, and some simple online... [...]

Polly Alluf says, “Mobile engagement features, such as surveys, messages to dormant users, video tutorials, among others, can’t be sprayed all over an existing mobile app. Suggest something to a user at the wrong time or, worse, to the wrong user, and you’re out. That’s why writing about using mobile engagement features sounds like a mantra: “the right engagement feature, at the right time, to the right audience”. But how do you choose “the right feature?” Over time, I realized that choosing the right engagement features is simpler when we look at where users are in their... [...]

Ann Smarty says, “Early this year, mobile technology company Blackberry released a survey that claimed 26 percent of the entire world population was using mobile social media. To put that into perspective, there are currently 7.125 billion people on planet Earth as of a census done in 2013. Let’s round that down to an even seven billion. A 26 percent share of those people would be 1,820,000,000. On the social web, 1,820,000,000 are looking at social media websites through web versions and apps. Just imagine for a second that you manage to reach one percent of that user base with your... [...]

Matt Byrom says, “Video has fast become a highly popular tool for many businesses to increase brand awareness, inform consumers about their product or service, and bring in more sales. Which is great news. So long as people can find your video of course. Now although search engines do like video content, they aren’t very good at the whole watching and understanding what that video content is all about. So you kinda have to spell it out for them, and there are a few tricks that you can do to ensure that your video can be easily found. Check out these four ways that’ll help you... [...]

Christopher Jan Benitez says, “First impressions are critical when it comes to digital marketing. The online audience tends to be very picky, and will quickly turn away from your site for the littlest of things such as slow loading speed and too many ads. This is why you should build a website that can hook an audience right above the fold, the screen that’s visible the instant page loads. This is where users are more likely to engage with page elements such as menus, toolbars, and search bars. To build a captivating website, here are some of the best examples on how to utilise above... [...]

Jess Bahr says, “It was Ralph Waldo Emerson who said, “If we encounter a man of rare intellect, we should ask him what books he reads.” Now as cliché as it is to begin an article with a quote, I simply couldn’t resist. Nor could I resist following Emerson’s advice, in this case seeking out reading recommendations from a group of marketers, from CEOs to entrepreneurs, with rare intellect. Marketing intelligence comes from many places: experience, education, mentorship, and I’ve found, excellent reading materials. So I polled some awesome marketers to find out what’s on their bookshelves.... [...]