Creating B2B Social Media Content That Fuels Human Connections [Podcast]

MarketingProfs has published the latest episode of the Marketing Smarts podcast ‘Creating B2B Social Media Content That Fuels Human Connections’ featuring Brooke Sellas. says, “Those clichés and facts can only take your brand so far, especially on social media. If engagement is the goal, your content needs to be a balance of acquisition and retention strategies—or what Brooke calls “breadth and depth.” George B. Thomas says, “You have to be superficial because, hopefully, you’re constantly adding new audience members to your social pages, so you need... [...]