MarketingProfs has published the latest episode of the Marketing Smarts podcast ‘Creating B2B Social Media Content That Fuels Human Connections’ featuring Brooke Sellas.

says, “Those clichés and facts can only take your brand so far, especially on social media. If engagement is the goal, your content needs to be a balance of acquisition and retention strategies—or what Brooke calls “breadth and depth.”

George B. Thomas says, “You have to be superficial because, hopefully, you’re constantly adding new audience members to your social pages, so you need that superficial water-cooler cliché: how’s it going today, how are you doing, I’m fine—even if you had the worst day ever,” she explains. “But then you have to be thinking about depth….because the people who have been there with you and are loyal with you, you need to continue to build that relationship.”

Relationships are particularly important during a time when people are getting content overload and want to start socializing again. “People aren’t starved for content. They’re starved for connection. They’re looking for like-minded individuals to connect with. Your brand needs to be that ‘individual,'” Brooke says.

Check out the episode for more wisdom from Brooke, including he inevitability of trolls, the necessity of social listening, and the embracing of audience dissolution.”

Creating B2B Social Media Content That Fuels Human Connections

MarketingProfs

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